SWOT analysis of Tic Tac analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tic Tac SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Tic Tac to benchmark its business & performance as compared to the competitors and industry. As of 2020, Tic Tac is one of the leading brands in the food & beverages sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tic Tac competitors and includes Tic Tac target market, segmentation, positioning & Unique Selling Proposition (USP).
|
Tic Tac | |
| Parent Company |
Ferrero |
|---|---|
| Category |
Mint/Mouth Freshner |
| Sector | |
| Tagline/ Slogan |
The 1½ Calorie Breath Mint; Refreshment to be shared |
| USP |
Sweet mint tablets |
| Tic Tac STP | |
| Tic Tac Segmentation |
People looking to have sweet after mint |
| Tic Tac Target Market |
Youth from middle and upper class |
| Tic Tac Positioning |
Low calorie mint for everyone |
| Tic Tac SWOT Analysis | |
| Tic Tac Strengths |
Below are the Strengths in the SWOT Analysis of Tic Tac: 1.Good packaging and advertising 2.Good taste |
| Tic Tac Weaknesses |
Here are the weaknesses in the Tic Tac SWOT Analysis: 1.Too sweet 2.Not too many flavors |
| Tic Tac Opportunities |
Following are the Opportunities in Tic Tac SWOT Analysis: 1.Introduce newer flavors 2.Tap growing markets |
| Tic Tac Threats |
The threats in the SWOT Analysis of Tic Tac are as mentioned: 1.Threat from local candies 2.Threat from chocolates |
| Tic Tac Competition | |
| Competitors |
Below are the top 3 Tic Tac competitors: 1.Mentos 2.Mint-O 3.Nestle Polo |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tic Tac. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
Search & Explore : BrandGuide
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