Tic Tac SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Tic Tac analyses the brand by its strengths, weaknesses, opportunities & threats. In Tic Tac SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tic Tac to benchmark its business & performance as compared to the competitors. Tic Tac is one of the leading brands in the food & beverages sector.

The table below lists the Tic Tac SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tic Tac competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Tic Tac SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Tic Tac

Parent Company



Mint/Mouth Freshner


Food & Beverages

Tagline/ Slogan

The 1½ Calorie Breath Mint; Refreshment to be shared


Sweet mint tablets

Tic Tac STP

People looking to have sweet after mint

Target Group

Youth from middle and upper class


Low calorie mint for everyone

SWOT Analysis of Tic Tac
Tic Tac Strengths

Below are the Strengths in the SWOT Analysis of Tic Tac:

1.Good packaging and advertising

2.Good taste

Tic Tac Weaknesses

Here are the weaknesses in the Tic Tac SWOT Analysis:

1.Too sweet

2.Not too many flavors

Tic Tac Opportunities

Following are the Opportunities in Tic Tac SWOT Analysis:

1.Introduce newer flavors

2.Tap growing markets

Tic Tac Threats

The threats in the SWOT Analysis of Tic Tac are as mentioned:

1.Threat from local candies

2.Threat from chocolates

Tic Tac Competition
Tic Tac Competitors

Below are the top 3 competitors of Tic Tac:



3.Nestle Polo

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tic Tac. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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