Tic Tac SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Tic Tac SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Tic Tac, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tic Tac to benchmark its business & performance as compared to the competitors, and make strategic improvements. Tic Tac is one of the leading brands in the food & beverages sector.

The article below lists the Tic Tac SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Tic Tac SWOT Analysis:

SWOT Analysis of Tic Tac

For Tic Tac, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Tic Tac Strengths

The strengths of Tic Tac looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Tic Tac :

1.Good packaging and advertising

2.Good taste

Tic Tac Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Tic Tac SWOT Analysis:

1.Too sweet

2.Not too many flavors

Tic Tac Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Tic Tac SWOT Analysis:

1.Introduce newer flavors

2.Tap growing markets

Tic Tac Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Tic Tac are as mentioned:

1.Threat from local candies

2.Threat from chocolates

Tic Tac Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Tic Tac:



3.Nestle Polo

Hence this concludes the Tic Tac SWOT analysis.

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About Tic Tac

Tic Tac

Parent Company



Mint/Mouth Freshner


Food & Beverages

Tagline/ Slogan

The 1½ Calorie Breath Mint; Refreshment to be shared


Sweet mint tablets

Tic Tac STP

People looking to have sweet after mint

Target Market

Youth from middle and upper class


Low calorie mint for everyone

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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