Tic Tac SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Tic Tac analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tic Tac SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tic Tac to benchmark its business & performance as compared to the competitors and industry. Tic Tac is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tic Tac competitors and includes Tic Tac target market, segmentation, positioning & Unique Selling Proposition (USP).

Tic Tac SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Tic Tac

Parent Company



Mint/Mouth Freshner


Food & Beverages

Tagline/ Slogan

The 1½ Calorie Breath Mint; Refreshment to be shared


Sweet mint tablets

Tic Tac STP
Tic Tac Segmentation

People looking to have sweet after mint

Tic Tac Target Market

Youth from middle and upper class

Tic Tac Positioning

Low calorie mint for everyone

Tic Tac SWOT Analysis
Tic Tac Strengths

Below are the Strengths in the SWOT Analysis of Tic Tac:

1.Good packaging and advertising

2.Good taste

Tic Tac Weaknesses

Here are the weaknesses in the Tic Tac SWOT Analysis:

1.Too sweet

2.Not too many flavors

Tic Tac Opportunities

Following are the Opportunities in Tic Tac SWOT Analysis:

1.Introduce newer flavors

2.Tap growing markets

Tic Tac Threats

The threats in the SWOT Analysis of Tic Tac are as mentioned:

1.Threat from local candies

2.Threat from chocolates

Tic Tac Competition

Below are the top 3 Tic Tac competitors:



3.Nestle Polo

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tic Tac. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin