Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Tic Tac analyses the brand by its strengths, weaknesses, opportunities & threats. In Tic Tac SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Tic Tac to benchmark its business & performance as compared to the competitors. Tic Tac is one of the leading brands in the food & beverages sector.
The article below lists the Tic Tac SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Tic Tac SWOT Analysis:
For Tic Tac, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Tic Tac Strengths
The strengths of Tic Tac looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Tic Tac :
1.Good packaging and advertising
Tic Tac Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Tic Tac SWOT Analysis:
2.Not too many flavors
Tic Tac Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Tic Tac SWOT Analysis:
1.Introduce newer flavors
2.Tap growing markets
Tic Tac Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Tic Tac are as mentioned:
1.Threat from local candies
2.Threat from chocolates
Tic Tac Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Tic Tac:
The 1½ Calorie Breath Mint; Refreshment to be shared
Sweet mint tablets
Tic Tac STP
People looking to have sweet after mint
Youth from middle and upper class
Low calorie mint for everyone
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Tic Tac. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute