Coffee Holding Co Inc SWOT Analysis
Here is a detailed SWOT analysis of Coffee Holding Co Inc covering strengths, weaknesses, opportunities and threats.
Coffee Holding Co Inc Strengths
- Caters to all types of customers-wholesalers, retailers, private customers through different brands
- Availability in a variety of SKUs
- Availability of green coffees like organic, fair trade and rainforest alliance certified coffees
- Development of custom blends for customers
- The product portfolio includes Wholesale Green Coffee, Private Label Coffee and Branded Coffee
Above are the strengths in the SWOT Analysis of Coffee Holding Co Inc. The strengths of Coffee Holding Co Inc looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Coffee Holding Co Inc Weaknesses
- Limited marketing and advertising campaign
- Lack of an effective distribution network outside of USA
These were the weaknesses in the Coffee Holding Co Inc SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Coffee Holding Co Inc Opportunities
- Expansion into small coffee shops selling exclusively Coffee Holding Co Inc. products
- To expand into a product line of flavoured coffees
- Alliance with a famous food retailers/ restaurants
Above we covered the opportunities in Coffee Holding Co Inc SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Coffee Holding Co Inc Threats
- Emergence of herbal teas and various tea flavours as alternatives
- Increased awareness among customers regarding health concerns associated with caffeine consumption
- Emergence of decaf versions of all coffee flavoured drinks
The threats in the SWOT Analysis of Coffee Holding Co Inc are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Coffee Holding Co Inc SWOT analysis.
About Coffee Holding Co Inc
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Coffee Holding Co Inc Overview | |
|---|---|
| Parent Company |
Coffee Holding Co Inc. |
| Category |
Beverages |
| Sector | |
| Tagline/ Slogan |
A world of coffee in our hands |
| USP |
The company is one of the few roasters and retailers of coffee in the US |
| Coffee Holding Co Inc STP | |
| Segmentation |
Anyone who consumes caffeinated beverages |
| Target Group |
Young adults, especially working professionals |
| Positioning |
Different coffee blends of different origins |
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