Coffee Holding Co Inc SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Coffee Holding Co Inc analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Coffee Holding Co Inc SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Coffee Holding Co Inc to benchmark its business & performance as compared to the competitors and industry. Coffee Holding Co Inc is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Coffee Holding Co Inc competitors and includes Coffee Holding Co Inc target market, segmentation, positioning & Unique Selling Proposition (USP).

Coffee Holding Co Inc SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Coffee Holding Co Inc Brand Analysis
Parent Company

Coffee Holding Co Inc.

Category

Beverages

Sector

Food & Beverages

Tagline/ Slogan

A world of coffee in our hands

USP

The company is one of the few roasters and retailers of coffee in the US

Coffee Holding Co Inc STP
Coffee Holding Co Inc Segmentation

Anyone who consumes caffeinated beverages

Target Group

Young adults, especially working professionals

Coffee Holding Co Inc Positioning

Different coffee blends of different origins

Coffee Holding Co Inc SWOT Analysis
Coffee Holding Co Inc Strengths

Below are the Strengths in the SWOT Analysis of Coffee Holding Co Inc:

1. Caters to all types of customers-wholesalers, retailers, private customers through different brands
2. Availability in a variety of SKUs
3. Availability of green coffees like organic, fair trade and rainforest alliance certified coffees
4. Development of custom blends for customers

5. The product portfolio includes Wholesale Green Coffee, Private Label Coffee and Branded Coffee

Coffee Holding Co Inc Weaknesses

Here are the weaknesses in the Coffee Holding Co Inc SWOT Analysis:

1. Limited marketing and advertising campaign
2. Lack of an effective distribution network outside of USA

Coffee Holding Co Inc Opportunities

Following are the Opportunities in Coffee Holding Co Inc SWOT Analysis:

1. Expansion into small coffee shops selling exclusively Coffee Holding Co Inc. products
2. To expand into a product line of flavoured coffees
3. Alliance with a famous food retailers/ restaurants

Coffee Holding Co Inc Threats

The threats in the SWOT Analysis of Coffee Holding Co Inc are as mentioned:

1. Emergence of herbal teas and various tea flavours as alternatives
2. Increased awareness among customers regarding health concerns associated with caffeine consumption
3. Emergence of decaf versions of all coffee flavoured drinks

Coffee Holding Co Inc Competition
Competitors

Below are the top 3 Coffee Holding Co Inc competitors:

1. Alterra Coffee Roasters
2. Caffé Vita Coffee Roasting Company
3. Colectivo Coffee Roasters

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Coffee Holding Co Inc. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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