Coffee Holding Co Inc SWOT Analysis, USP & Competitors

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SWOT Analysis of Coffee Holding Co Inc with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Coffee Holding Co Inc

Parent Company

Coffee Holding Co Inc.




Food and Beverages

Tagline/ Slogan

A world of coffee in our hands


The company is one of the few roasters and retailers of coffee in the US



Anyone who consumes caffeinated beverages

Target Group

Young adults, especially working professionals


Different coffee blends of different origins

SWOT Analysis


1. Caters to all types of customers-wholesalers, retailers, private customers through different brands
2. Availability in a variety of SKUs
3. Availability of green coffees like organic, fair trade and rainforest alliance certified coffees
4. Development of custom blends for customers

5. The product portfolio includes Wholesale Green Coffee, Private Label Coffee and Branded Coffee


1. Limited marketing and advertising campaign
2. Lack of an effective distribution network outside of USA


1. Expansion into small coffee shops selling exclusively Coffee Holding Co Inc. products
2. To expand into a product line of flavoured coffees
3. Alliance with a famous food retailers/ restaurants


1. Emergence of herbal teas and various tea flavours as alternatives
2. Increased awareness among customers regarding health concerns associated with caffeine consumption
3. Emergence of decaf versions of all coffee flavoured drinks



1. Alterra Coffee Roasters
2. Caffé Vita Coffee Roasting Company
3. Colectivo Coffee Roasters


The table above concludes the Coffee Holding Co Inc SWOT analysis along with its marketing and brand parameters.


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