Coffee Holding Co Inc SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Coffee Holding Co Inc.

Beverages

Food & Beverages

A world of coffee in our hands

The company is one of the few roasters and retailers of coffee in the US

Anyone who consumes caffeinated beverages

Young adults, especially working professionals

Different coffee blends of different origins

Below are the Strengths in the SWOT Analysis of Coffee Holding Co Inc:

1. Caters to all types of customers-wholesalers, retailers, private customers through different brands
2. Availability in a variety of SKUs
3. Availability of green coffees like organic, fair trade and rainforest alliance certified coffees
4. Development of custom blends for customers

5. The product portfolio includes Wholesale Green Coffee, Private Label Coffee and Branded Coffee

Here are the weaknesses in the Coffee Holding Co Inc SWOT Analysis:

1. Limited marketing and advertising campaign
2. Lack of an effective distribution network outside of USA

Following are the Opportunities in Coffee Holding Co Inc SWOT Analysis:

1. Expansion into small coffee shops selling exclusively Coffee Holding Co Inc. products
2. To expand into a product line of flavoured coffees
3. Alliance with a famous food retailers/ restaurants

The threats in the SWOT Analysis of Coffee Holding Co Inc are as mentioned:

1. Emergence of herbal teas and various tea flavours as alternatives
2. Increased awareness among customers regarding health concerns associated with caffeine consumption
3. Emergence of decaf versions of all coffee flavoured drinks

Below are the top 3 Coffee Holding Co Inc competitors:

1. Alterra Coffee Roasters
2. Caffé Vita Coffee Roasting Company
3. Colectivo Coffee Roasters