Coffee Holding Co Inc SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Coffee Holding Co Inc analyses the brand by its strengths, weaknesses, opportunities & threats. In Coffee Holding Co Inc SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Coffee Holding Co Inc to benchmark its business & performance as compared to the competitors. Coffee Holding Co Inc is one of the leading brands in the food & beverages sector.
The table below lists the Coffee Holding Co Inc SWOT (Strengths, Weaknesses, Opportunities, Threats), top Coffee Holding Co Inc competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
The company is one of the few roasters and retailers of coffee in the US
Coffee Holding Co Inc STP
Anyone who consumes caffeinated beverages
Young adults, especially working professionals
Different coffee blends of different origins
SWOT Analysis of Coffee Holding Co Inc
Coffee Holding Co Inc Strengths
Below are the Strengths in the SWOT Analysis of Coffee Holding Co Inc:
1. Caters to all types of customers-wholesalers, retailers, private customers through different brands 2. Availability in a variety of SKUs 3. Availability of green coffees like organic, fair trade and rainforest alliance certified coffees 4. Development of custom blends for customers
5. The product portfolio includes Wholesale Green Coffee, Private Label Coffee and Branded Coffee
Coffee Holding Co Inc Weaknesses
Here are the weaknesses in the Coffee Holding Co Inc SWOT Analysis:
1. Limited marketing and advertising campaign 2. Lack of an effective distribution network outside of USA
Coffee Holding Co Inc Opportunities
Following are the Opportunities in Coffee Holding Co Inc SWOT Analysis:
1. Expansion into small coffee shops selling exclusively Coffee Holding Co Inc. products 2. To expand into a product line of flavoured coffees 3. Alliance with a famous food retailers/ restaurants
Coffee Holding Co Inc Threats
The threats in the SWOT Analysis of Coffee Holding Co Inc are as mentioned:
1. Emergence of herbal teas and various tea flavours as alternatives 2. Increased awareness among customers regarding health concerns associated with caffeine consumption 3. Emergence of decaf versions of all coffee flavoured drinks
Coffee Holding Co Inc Competition
Coffee Holding Co Inc Competitors
Below are the top 3 competitors of Coffee Holding Co Inc:
1. Alterra Coffee Roasters 2. Caffé Vita Coffee Roasting Company 3. Colectivo Coffee Roasters
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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