Published in Food & Beverages category by MBA Skool Team
Coffee Holding Co Inc is one of the leading brands in the food & beverages sector. Coffee Holding Co Inc SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Coffee Holding Co Inc:
Caters to all types of customers-wholesalers, retailers, private customers through different brands
Availability in a variety of SKUs
Availability of green coffees like organic, fair trade and rainforest alliance certified coffees
Development of custom blends for customers
The product portfolio includes Wholesale Green Coffee, Private Label Coffee and Branded Coffee
Above are the strengths in the SWOT Analysis of Coffee Holding Co Inc. The strengths of Coffee Holding Co Inc looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Coffee Holding Co Inc Weaknesses
Limited marketing and advertising campaign
Lack of an effective distribution network outside of USA
These were the weaknesses in the Coffee Holding Co Inc SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Coffee Holding Co Inc Opportunities
Expansion into small coffee shops selling exclusively Coffee Holding Co Inc. products
To expand into a product line of flavoured coffees
Alliance with a famous food retailers/ restaurants
Above we covered the opportunities in Coffee Holding Co Inc SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Coffee Holding Co Inc Threats
Emergence of herbal teas and various tea flavours as alternatives
Increased awareness among customers regarding health concerns associated with caffeine consumption
Emergence of decaf versions of all coffee flavoured drinks
The threats in the SWOT Analysis of Coffee Holding Co Inc are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Coffee Holding Co Inc SWOT analysis.
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About Coffee Holding Co Inc
The table below gives the brand overview along with its target market, segmentation, positioning & USP
The company is one of the few roasters and retailers of coffee in the US
Coffee Holding Co Inc STP
Anyone who consumes caffeinated beverages
Young adults, especially working professionals
Different coffee blends of different origins
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