Oporto SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Oporto analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Oporto SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Oporto to benchmark its business & performance as compared to the competitors and industry. Oporto is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Oporto competitors and includes Oporto target market, segmentation, positioning & Unique Selling Proposition (USP).

Oporto SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Oporto Brand Analysis
Parent Company

Oporto

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

Just Gotta Go. Oporto

USP

Portuguese Style Chicken

Oporto STP
Oporto Segmentation

Food franchise specializing in Portuguese chicken

Oporto Target Market

High income youngsters with busy lifestyle

Oporto Positioning

Healthy fast food chain

Oporto SWOT Analysis
Oporto Strengths

Below are the Strengths in the SWOT Analysis of Oporto:

1. Wide presence: More than 600 stores across the network, Franchise policy
2. Large customer base: Satisfies over 13 million people a year
3. Effective marketing strategy for healthy fast foods, such as “Fresh not frozen, grilled not fried”

4. Global standard for meal quality, controlled by local franchise

5. Standardized operations which lead to quick processing and serving time for recipes

Oporto Weaknesses

Here are the weaknesses in the Oporto SWOT Analysis:

1. Limited product innovation, little or no change in menu over long periods
2. High employee turnover which result in high money spend on training
3. Yet to capitalize the trends towards organic foods.

Oporto Opportunities

Following are the Opportunities in Oporto SWOT Analysis:

1. Potential to become a prominent global brand
2. Can target growing markets like India
3. Updating its restaurant and bringing in innovation in food items according to local palates

Oporto Threats

The threats in the SWOT Analysis of Oporto are as mentioned:

1. Increasing wage rates affects menu prices
2. International exchange rates can hamper its overseas operations
3. Health trend away from fast foods can result in decreased sales

Oporto Competition
Competitors

Below are the top 3 Oporto competitors:

1. McDonalds
2. KFC
3. Pizza Hut

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Oporto. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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