Oporto SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 3472

SWOT analysis of Oporto analyses the brand/company with its strengths, weaknesses, opportunities & threats. Oporto is one of the leading brands in the food & beverages sector. The table below also lists the top Oporto competitors and elaborates Oporto segmentation, targeting, positioning & USP.


Parent Company





Food & Beverages

Tagline/ Slogan

Just Gotta Go. Oporto


Portuguese Style Chicken

Oporto STP


Food franchise specializing in Portuguese chicken

Target Group

High income youngsters with busy lifestyle


Healthy fast food chain

Oporto SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Oporto. Strengths are:

1. Wide presence: More than 600 stores across the network, Franchise policy
2. Large customer base: Satisfies over 13 million people a year
3. Effective marketing strategy for healthy fast foods, such as “Fresh not frozen, grilled not fried”

4. Global standard for meal quality, controlled by local franchise

5. Standardized operations which lead to quick processing and serving time for recipes


Here are the weaknesses in the Oporto SWOT Analysis:

1. Limited product innovation, little or no change in menu over long periods
2. High employee turnover which result in high money spend on training
3. Yet to capitalize the trends towards organic foods.


Following are the Opportunities in Oporto SWOT Analysis:

1. Potential to become a prominent global brand
2. Can target growing markets like India
3. Updating its restaurant and bringing in innovation in food items according to local palates


The threats in the SWOT Analysis of Oporto are as mentioned:

1. Increasing wage rates affects menu prices
2. International exchange rates can hamper its overseas operations
3. Health trend away from fast foods can result in decreased sales

Oporto Competition


Below are the top 3 Oporto competitors:

1. McDonalds
2. KFC
3. Pizza Hut


The brandguide table above concludes the Oporto SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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