Australian Agricultural Company SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Australian Agricultural Company analyses the brand by its strengths, weaknesses, opportunities & threats. In Australian Agricultural Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Australian Agricultural Company to benchmark its business & performance as compared to the competitors. Australian Agricultural Company is one of the leading brands in the food & beverages sector.

The article below lists the Australian Agricultural Company SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Australian Agricultural Company SWOT Analysis:

SWOT Analysis of Australian Agricultural Company

For Australian Agricultural Company, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Australian Agricultural Company Strengths

The strengths of Australian Agricultural Company looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Australian Agricultural Company :

1. Having been established in 1824, it is the oldest continuously operating company in Australia.

2. AACo is a world-leading provider of beef and agricultural products.

3. Developed operating systems using the world's best practices.

4. AACo owns and operates a strategic balance of properties, feedlots and farms comprising around 7.2 million hectares of land in Queensland and the Northern Territory. This equates to roughly 1.1% of Australia's land mass.

5. Company-wide accreditation through the LPAQA, EUCAS, NFAS, WQA and MSA quality assurance programs.

6. Established track record of environmentally sensitive land use, it is one of the first companies to employ our own field rangelands officer.

7. Vertically integrated and has a diversified agribusiness operations.

Australian Agricultural Company Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Australian Agricultural Company SWOT Analysis:

1. A huge amount of operating expenses involved.

2. Australian Agricultural Company reported a net loss which is a concern

3. Increased complexity and processes to meet the needs of the animal rights forums.


Australian Agricultural Company Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Australian Agricultural Company SWOT Analysis:

1. Increasing its operations into other countries.

2. Diversification into meat processing and trading of other cattle wouldn’t add up to huge capital expenses.

3. Adoption of more value-adding processes like the beef through the Branded Beef division of the company can be taken up to improve standards.

Australian Agricultural Company Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Australian Agricultural Company are as mentioned:

1. Works in the domain of cattle trading and beef processing activities. Outbreak of diseases or epidemic can seriously affect business. 
2. AAC services beef customers in domestic and global markets, hence trade is very much dependent on regulations and policies of foreign economies.


Australian Agricultural Company Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Australian Agricultural Company:

1. S. Kidman & Co.

2. The Consolidated Pastoral Company

3. NAPCO

Hence this concludes the Australian Agricultural Company SWOT analysis.

Continue reading more about the brand/company.

About Australian Agricultural Company

Australian Agricultural Company Overview
Parent Company

Australian Agricultural Company Limited

Category

Food

Sector

Food & Beverages

Tagline/ Slogan

AAco. A world-leading provider of cattle, beef and agricultural products since 1824.

USP

Innovators in Agribusiness

Australian Agricultural Company STP
Segmentation

Food

Target Market

Economies with high demand for Beef (mainly Asian)

Positioning

A world-leading provider of cattle, beef and agricultural products of established in Australia.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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