Australian Agricultural Company SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2420

SWOT Analysis of Australian Agricultural Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Australian Agricultural Company

Parent Company

Australian Agricultural Company Limited




Food and Beverages

Tagline/ Slogan

AAco. A world-leading provider of cattle, beef and agricultural products since 1824.


Innovators in Agribusiness




Target Group

Economies with high demand for Beef (mainly Asian)


A world-leading provider of cattle, beef and agricultural products of established in Australia.

SWOT Analysis


1. Having been established in 1824, it is the oldest continuously operating company in Australia.

2. AACo is a world-leading provider of beef and agricultural products.

3. Developed operating systems using the world's best practices.

4. AACo owns and operates a strategic balance of properties, feedlots and farms comprising around 7.2 million hectares of land in Queensland and the Northern Territory. This equates to roughly 1.1% of Australia's land mass.

5. Company-wide accreditation through the LPAQA, EUCAS, NFAS, WQA and MSA quality assurance programs.

6. Established track record of environmentally sensitive land use, it is one of the first companies to employ our own field rangelands officer.

7. Vertically integrated and has a diversified agribusiness operations.


1. A huge amount of operating expenses involved.

2. Australian Agricultural Company reported a net loss which is a concern

3. Increased complexity and processes to meet the needs of the animal rights forums.


1. Increasing its operations into other countries.

2. Diversification into meat processing and trading of other cattle wouldn’t add up to huge capital expenses.

3. Adoption of more value-adding processes like the beef through the Branded Beef division of the company can be taken up to improve standards.


1. Works in the domain of cattle trading and beef processing activities. Outbreak of diseases or epidemic can seriously affect business. 
2. AAC services beef customers in domestic and global markets, hence trade is very much dependent on regulations and policies of foreign economies.



1. S. Kidman & Co.

2. The Consolidated Pastoral Company


The table above concludes the Australian Agricultural Company SWOT analysis along with its marketing and brand parameters.


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