Burn Energy Drink SWOT Analysis
Burn Energy Drink is one of the leading brands in the food & beverages sector. Burn Energy Drink SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Burn Energy Drink:
Quick Glance:
Burn Energy Drink Strengths
- The only energy drink by the huge brand, Coca Cola
- Strong distribution network, available in 80 countries
- Strong digital and online marketing presence
- Large scale involvement in music concerts and other initiatives across the globe
- Association with sports events increases reach
Above are the strengths in the SWOT Analysis of Burn Energy Drink. The strengths of Burn Energy Drink looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Burn Energy Drink Weaknesses
- Unavailability in the growing market of India China
- Lack of product specific advertising in certain markets
These were the weaknesses in the Burn Energy Drink SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Burn Energy Drink Opportunities
- To form strategic alliances with companies with a ‘health conscious image’
- Expand its association with more popular sports like cricket, soccer etc.
- Launch of different flavours
Above we covered the opportunities in Burn Energy Drink SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Burn Energy Drink Threats
- Availability of substitutes like functional water etc.
- Increased consumer awareness regarding adverse health effects of such drinks
- Increasing regulation in emerging markets
The threats in the SWOT Analysis of Burn Energy Drink are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Burn Energy Drink SWOT analysis.
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About Burn Energy Drink
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Burn Energy Drink Overview | |
|---|---|
| Parent Company |
Coca Cola |
| Category |
Beverages |
| Sector | |
| Tagline/ Slogan |
Fuel Your Fire |
| USP |
The Coca Cola brand |
| Burn Energy Drink STP | |
| Segmentation |
Anyone who consumes caffeinated beverages |
| Target Market |
Youth, both working professionals as well as students |
| Positioning |
Gives you the power to keep on going |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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