Burn Energy Drink SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Burn Energy Drink analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Burn Energy Drink SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Burn Energy Drink to benchmark its business & performance as compared to the competitors and industry. As of 2020, Burn Energy Drink is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Burn Energy Drink competitors and includes Burn Energy Drink target market, segmentation, positioning & Unique Selling Proposition (USP).

Burn Energy Drink SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Burn Energy Drink Brand Analysis
Parent Company

Coca Cola

Category

Beverages

Sector

Food & Beverages

Tagline/ Slogan

Fuel Your Fire

USP

The Coca Cola brand

Burn Energy Drink STP
Burn Energy Drink Segmentation

Anyone who consumes caffeinated beverages

Burn Energy Drink Target Market

Youth, both working professionals as well as students

Burn Energy Drink Positioning

Gives you the power to keep on going

Burn Energy Drink SWOT Analysis
Burn Energy Drink Strengths

Below are the Strengths in the SWOT Analysis of Burn Energy Drink:

1. The only energy drink by the huge brand, Coca Cola
2. Strong distribution network, available in 80 countries
3. Strong digital and online marketing presence
4. Large scale involvement in music concerts and other initiatives across the globe

5. Association with sports events increases reach

Burn Energy Drink Weaknesses

Here are the weaknesses in the Burn Energy Drink SWOT Analysis:

1. Unavailability in the growing market of India China
2. Lack of product specific advertising in certain markets

Burn Energy Drink Opportunities

Following are the Opportunities in Burn Energy Drink SWOT Analysis:

1. To form strategic alliances with companies with a ‘health conscious image’
2. Expand its association with more popular sports like cricket, soccer etc.
3. Launch of different flavours

Burn Energy Drink Threats

The threats in the SWOT Analysis of Burn Energy Drink are as mentioned:

1. Availability of substitutes like functional water etc.
2. Increased consumer awareness regarding adverse health effects of such drinks
3. Increasing regulation in emerging markets

Burn Energy Drink Competition
Competitors

Below are the top 3 Burn Energy Drink competitors:

1. Gatorade
2. Monster
3. Red Bull

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Burn Energy Drink. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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