Burn Energy Drink SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Burn Energy Drink analyses the brand by its strengths, weaknesses, opportunities & threats. In Burn Energy Drink SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Burn Energy Drink to benchmark its business & performance as compared to the competitors. Burn Energy Drink is one of the leading brands in the food & beverages sector.

The article below lists the Burn Energy Drink SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Burn Energy Drink SWOT Analysis:

SWOT Analysis of Burn Energy Drink

For Burn Energy Drink, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Burn Energy Drink Strengths

The strengths of Burn Energy Drink looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Burn Energy Drink :

1. The only energy drink by the huge brand, Coca Cola
2. Strong distribution network, available in 80 countries
3. Strong digital and online marketing presence
4. Large scale involvement in music concerts and other initiatives across the globe

5. Association with sports events increases reach

Burn Energy Drink Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Burn Energy Drink SWOT Analysis:

1. Unavailability in the growing market of India China
2. Lack of product specific advertising in certain markets


Burn Energy Drink Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Burn Energy Drink SWOT Analysis:

1. To form strategic alliances with companies with a ‘health conscious image’
2. Expand its association with more popular sports like cricket, soccer etc.
3. Launch of different flavours

Burn Energy Drink Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Burn Energy Drink are as mentioned:

1. Availability of substitutes like functional water etc.
2. Increased consumer awareness regarding adverse health effects of such drinks
3. Increasing regulation in emerging markets


Burn Energy Drink Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Burn Energy Drink:

1. Gatorade
2. Monster
3. Red Bull

Hence this concludes the Burn Energy Drink SWOT analysis.

Continue reading more about the brand/company.

About Burn Energy Drink

Burn Energy Drink Overview
Parent Company

Coca Cola

Category

Beverages

Sector

Food & Beverages

Tagline/ Slogan

Fuel Your Fire

USP

The Coca Cola brand

Burn Energy Drink STP
Segmentation

Anyone who consumes caffeinated beverages

Target Market

Youth, both working professionals as well as students

Positioning

Gives you the power to keep on going

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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