Burn Energy Drink SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 7121

SWOT analysis of Burn Energy Drink analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Burn Energy Drink SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Burn Energy Drink to benchmark its business & performance as compared to the competitors and industry. Burn Energy Drink is one of the leading brands in the food & beverages sector. The table below also lists the top Burn Energy Drink competitors and elaborates Burn Energy Drink market segmentation, target group, positioning & Unique Selling Proposition (USP).

Burn Energy Drink SWOT, Competitors, Marketing STP & Brand analysis Table
Burn Energy Drink Brand Analysis
Parent Company

Coca Cola

Category

Beverages

Sector

Food & Beverages

Tagline/ Slogan

Fuel Your Fire

USP

The Coca Cola brand

Burn Energy Drink STP
Segment

Anyone who consumes caffeinated beverages

Target Group

Youth, both working professionals as well as students

Positioning

Gives you the power to keep on going

Burn Energy Drink SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Burn Energy Drink. Strengths are:

1. The only energy drink by the huge brand, Coca Cola
2. Strong distribution network, available in 80 countries
3. Strong digital and online marketing presence
4. Large scale involvement in music concerts and other initiatives across the globe

5. Association with sports events increases reach

Weaknesses

Here are the weaknesses in the Burn Energy Drink SWOT Analysis:

1. Unavailability in the growing market of India China
2. Lack of product specific advertising in certain markets

Opportunities

Following are the Opportunities in Burn Energy Drink SWOT Analysis:

1. To form strategic alliances with companies with a ‘health conscious image’
2. Expand its association with more popular sports like cricket, soccer etc.
3. Launch of different flavours

Threats

The threats in the SWOT Analysis of Burn Energy Drink are as mentioned:

1. Availability of substitutes like functional water etc.
2. Increased consumer awareness regarding adverse health effects of such drinks
3. Increasing regulation in emerging markets

Burn Energy Drink Competition
Competitors

Below are the top 3 Burn Energy Drink competitors:

1. Gatorade
2. Monster
3. Red Bull

 

The brandguide table above concludes the Burn Energy Drink SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Burn Energy Drink. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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