Burn Energy Drink SWOT Analysis
Burn Energy Drink SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Burn Energy Drink, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Burn Energy Drink is one of the leading brands in the food & beverages sector. The article below lists the Burn Energy Drink SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
Burn Energy Drink Strengths
The strengths of Burn Energy Drink looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Burn Energy Drink :
1. The only energy drink by the huge brand, Coca Cola
2. Strong distribution network, available in 80 countries
3. Strong digital and online marketing presence
4. Large scale involvement in music concerts and other initiatives across the globe
5. Association with sports events increases reach
Burn Energy Drink Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Burn Energy Drink SWOT Analysis:
1. Unavailability in the growing market of India China
2. Lack of product specific advertising in certain markets
Burn Energy Drink Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Burn Energy Drink SWOT Analysis:
1. To form strategic alliances with companies with a ‘health conscious image’
2. Expand its association with more popular sports like cricket, soccer etc.
3. Launch of different flavours
Burn Energy Drink Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Burn Energy Drink are as mentioned:
1. Availability of substitutes like functional water etc.
2. Increased consumer awareness regarding adverse health effects of such drinks
3. Increasing regulation in emerging markets
Hence this concludes the Burn Energy Drink SWOT analysis.
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About Burn Energy Drink
| Burn Energy Drink Overview | |
|---|---|
| Parent Company |
Coca Cola |
| Category |
Beverages |
| Sector | |
| Tagline/ Slogan |
Fuel Your Fire |
| USP |
The Coca Cola brand |
| Burn Energy Drink STP | |
| Segmentation |
Anyone who consumes caffeinated beverages |
| Target Market |
Youth, both working professionals as well as students |
| Positioning |
Gives you the power to keep on going |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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