Burn Energy Drink SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 4456

SWOT Analysis of Burn Energy Drink with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Coca Cola




Food and Beverages

Tagline/ Slogan

Fuel Your Fire


The Coca Cola brand



Anyone who consumes caffeinated beverages

Target Group

Youth, both working professionals as well as students


Gives you the power to keep on going

SWOT Analysis


1. The only energy drink by the huge brand, Coca Cola
2. Strong distribution network, available in 80 countries
3. Strong digital and online marketing presence
4. Large scale involvement in music concerts and other initiatives across the globe

5. Association with sports events increases reach


1. Unavailability in the growing market of India China
2. Lack of product specific advertising in certain markets


1. To form strategic alliances with companies with a ‘health conscious image’
2. Expand its association with more popular sports like cricket, soccer etc.
3. Launch of different flavours


1. Availability of substitutes like functional water etc.
2. Increased consumer awareness regarding adverse health effects of such drinks
3. Increasing regulation in emerging markets



1. Gatorade
2. Monster
3. Red Bull


The table above concludes the Burn Energy Drink SWOT analysis along with its marketing and brand parameters.


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