Cinnabon SWOT Analysis
Here is a detailed SWOT analysis of Cinnabon covering strengths, weaknesses, opportunities and threats.
Cinnabon Strengths
- First mover advantage. Brand is synonymous with category
- Signature cinnamon roll is recognized worldwide
- Freshly baked goods
- Strategically located in high traffic areas
- 750 bakeries operating in more than 30 countries
- Affordable price and very good quality
Above are the strengths in the SWOT Analysis of Cinnabon. The strengths of Cinnabon looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Cinnabon Weaknesses
- Lack of brand building on mass media
- Being a small firm, lesser profits than big companies
These were the weaknesses in the Cinnabon SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Cinnabon Opportunities
- Healthy alternatives on the menu
- Expansion into emerging countries
- Introduce coffee and provide café like atmosphere
Above we covered the opportunities in Cinnabon SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Cinnabon Threats
- Copycat stores
- Pillsbury introduced their own line of cinnabons
- Brand name is used to refer to the product
The threats in the SWOT Analysis of Cinnabon are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Cinnabon SWOT analysis.
About Cinnabon
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Cinnabon Overview | |
|---|---|
| Parent Company |
Focus Brands |
| Category |
Baked goods store |
| Sector | |
| Tagline/ Slogan |
Life needs frosting; World famous cinnamons |
| USP |
Use of Makara cinnamon from Indonesia |
| Cinnabon STP | |
| Segmentation |
Hedonic consumers |
| Target Market |
Customers of all demographics looking for a quick bite |
| Positioning |
The world’s best cinnamon roll |
Browse marketing analysis of more brands and companies similar to Cinnabon. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
