Cinnabon SWOT Analysis, Competitors & USP

Cinnabon

Parent Company

Focus Brands

Category

Baked goods store

Sector

Food & Beverages

Tagline/ Slogan

Life needs frosting; World famous cinnamons

USP

Use of Makara cinnamon from Indonesia

Cinnabon STP

Segment

Hedonic consumers

Target Group

Customers of all demographics looking for a quick bite

Positioning

The world’s best cinnamon roll

Cinnabon SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cinnabon :

1. First mover advantage. Brand is synonymous with category
2. Signature cinnamon roll is recognized worldwide
3. Freshly baked goods

4. Strategically located in high traffic areas
5. 750 bakeries operating in more than 30 countries

6. Affordable price and very good quality

Weaknesses

1.Lack of brand building on mass media
2. Being a small firm, lesser profits than big companies

Opportunities

1. Healthy alternatives on the menu
2.Expansion into emerging countries
3.Introduce coffee and provide café like atmosphere

Threats

1. Copycat stores
2. Pillsbury introduced their own line of cinnabons
3. Brand name is used to refer to the product

Cinnabon Competition

Competitors

Below are the 3 main Cinnabon competitors :

1. T.J. Cinnamon
2.Mrs.Field’s original cookies
3.Emily’s cinnamon rolls