Published in Food & Beverages category by MBA Skool Team
Cinnabon is one of the leading brands in the food & beverages sector. Cinnabon SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Cinnabon:
First mover advantage. Brand is synonymous with category
Signature cinnamon roll is recognized worldwide
Freshly baked goods
Strategically located in high traffic areas
750 bakeries operating in more than 30 countries
Affordable price and very good quality
Above are the strengths in the SWOT Analysis of Cinnabon. The strengths of Cinnabon looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Lack of brand building on mass media
Being a small firm, lesser profits than big companies
These were the weaknesses in the Cinnabon SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Healthy alternatives on the menu
Expansion into emerging countries
Introduce coffee and provide café like atmosphere
Above we covered the opportunities in Cinnabon SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Pillsbury introduced their own line of cinnabons
Brand name is used to refer to the product
The threats in the SWOT Analysis of Cinnabon are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Cinnabon SWOT analysis.
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The table below gives the brand overview along with its target market, segmentation, positioning & USP
Customers of all demographics looking for a quick bite
The world’s best cinnamon roll
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