Cinnabon SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 5033

SWOT Analysis of Cinnabon with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Focus Brands


Baked goods store


Food & Beverages

Tagline/ Slogan

Life needs frosting; World famous cinnamons


Use of Makara cinnamon from Indonesia

Cinnabon STP


Hedonic consumers

Target Group

Customers of all demographics looking for a quick bite


The world’s best cinnamon roll

Cinnabon SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cinnabon :

1. First mover advantage. Brand is synonymous with category
2. Signature cinnamon roll is recognized worldwide
3. Freshly baked goods

4. Strategically located in high traffic areas
5. 750 bakeries operating in more than 30 countries

6. Affordable price and very good quality


1.Lack of brand building on mass media
2. Being a small firm, lesser profits than big companies


1. Healthy alternatives on the menu
2.Expansion into emerging countries
3.Introduce coffee and provide café like atmosphere


1. Copycat stores
2. Pillsbury introduced their own line of cinnabons
3. Brand name is used to refer to the product

Cinnabon Competition


Below are the 3 main Cinnabon competitors :

1. T.J. Cinnamon
2.Mrs.Field’s original cookies
3.Emily’s cinnamon rolls




The brandguide table above concludes the Cinnabon SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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