Cinnabon SWOT Analysis, Competitors & USP
SWOT analysis of Cinnabon analyses the brand by its strengths, weaknesses, opportunities & threats. In Cinnabon SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Cinnabon to benchmark its business & performance as compared to the competitors. Cinnabon is one of the leading brands in the food & beverages sector.
The table below lists the Cinnabon SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cinnabon competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Cinnabon Brand Analysis | |
|---|---|
| Parent Company |
Focus Brands |
| Category |
Baked goods store |
| Sector | |
| Tagline/ Slogan |
Life needs frosting; World famous cinnamons |
| USP |
Use of Makara cinnamon from Indonesia |
| Cinnabon STP | |
| Segment |
Hedonic consumers |
| Target Group |
Customers of all demographics looking for a quick bite |
| Positioning |
The world’s best cinnamon roll |
| SWOT Analysis of Cinnabon | |
| Cinnabon Strengths |
Below are the Strengths in the SWOT Analysis of Cinnabon: 1. First mover advantage. Brand is synonymous with category 4. Strategically located in high traffic areas 6. Affordable price and very good quality |
| Cinnabon Weaknesses |
Here are the weaknesses in the Cinnabon SWOT Analysis: 1.Lack of brand building on mass media |
| Cinnabon Opportunities |
Following are the Opportunities in Cinnabon SWOT Analysis: 1. Healthy alternatives on the menu |
| Cinnabon Threats |
The threats in the SWOT Analysis of Cinnabon are as mentioned: 1. Copycat stores |
| Cinnabon Competition | |
| Cinnabon Competitors |
Below are the top 3 competitors of Cinnabon: 1. T.J. Cinnamon |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cinnabon. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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