Cinnabon SWOT Analysis, Competitors & USP

Cinnabon SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Cinnabon, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cinnabon to benchmark its business & performance as compared to the competitors, and make strategic improvements. Cinnabon is one of the leading brands in the food & beverages sector.

The article below lists the Cinnabon SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Cinnabon SWOT Analysis:

SWOT Analysis of Cinnabon

For Cinnabon, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Cinnabon Strengths

The strengths of Cinnabon looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Cinnabon :

1. First mover advantage. Brand is synonymous with category
2. Signature cinnamon roll is recognized worldwide
3. Freshly baked goods

4. Strategically located in high traffic areas
5. 750 bakeries operating in more than 30 countries

6. Affordable price and very good quality

Cinnabon Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Cinnabon SWOT Analysis:

1.Lack of brand building on mass media
2. Being a small firm, lesser profits than big companies

Cinnabon Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Cinnabon SWOT Analysis:

1. Healthy alternatives on the menu
2.Expansion into emerging countries
3.Introduce coffee and provide café like atmosphere

Cinnabon Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Cinnabon are as mentioned:

1. Copycat stores
2. Pillsbury introduced their own line of cinnabons
3. Brand name is used to refer to the product

Cinnabon Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Cinnabon:

1. T.J. Cinnamon
2.Mrs.Field’s original cookies
3.Emily’s cinnamon rolls

Hence this concludes the Cinnabon SWOT analysis.

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About Cinnabon

Cinnabon Overview
Parent Company	Focus Brands
Category	Baked goods store
Sector	Food & Beverages
Tagline/ Slogan	Life needs frosting; World famous cinnamons
USP	Use of Makara cinnamon from Indonesia
Cinnabon STP
Segmentation	Hedonic consumers
Target Market	Customers of all demographics looking for a quick bite
Positioning	The world’s best cinnamon roll

 

 

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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