Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Cinnabon analyses the brand by its strengths, weaknesses, opportunities & threats. In Cinnabon SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Cinnabon to benchmark its business & performance as compared to the competitors. Cinnabon is one of the leading brands in the food & beverages sector.
The table below lists the Cinnabon SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cinnabon competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Customers of all demographics looking for a quick bite
The world’s best cinnamon roll
SWOT Analysis of Cinnabon
Below are the Strengths in the SWOT Analysis of Cinnabon:
1. First mover advantage. Brand is synonymous with category 2. Signature cinnamon roll is recognized worldwide 3. Freshly baked goods
4. Strategically located in high traffic areas 5. 750 bakeries operating in more than 30 countries
6. Affordable price and very good quality
Here are the weaknesses in the Cinnabon SWOT Analysis:
1.Lack of brand building on mass media 2. Being a small firm, lesser profits than big companies
Following are the Opportunities in Cinnabon SWOT Analysis:
1. Healthy alternatives on the menu 2.Expansion into emerging countries 3.Introduce coffee and provide café like atmosphere
The threats in the SWOT Analysis of Cinnabon are as mentioned:
1. Copycat stores 2. Pillsbury introduced their own line of cinnabons 3. Brand name is used to refer to the product
Below are the top 3 competitors of Cinnabon:
1. T.J. Cinnamon 2.Mrs.Field’s original cookies 3.Emily’s cinnamon rolls
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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