SWOT Analysis of Cinnabon with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Cinnabon |
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Parent Company |
Focus Brands |
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Category |
Baked goods store |
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Sector |
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Tagline/ Slogan |
Life needs frosting; World famous cinnamons |
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USP |
Use of Makara cinnamon from Indonesia |
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Cinnabon STP |
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Segment |
Hedonic consumers |
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Target Group |
Customers of all demographics looking for a quick bite |
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Positioning |
The world’s best cinnamon roll |
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Cinnabon SWOT Analysis |
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Strengths |
1. First mover advantage. Brand is synonymous with category 4. Strategically located in high traffic areas 6. Affordable price and very good quality |
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Weaknesses |
1.Lack of brand building on mass media |
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Opportunities |
1. Healthy alternatives on the menu |
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Threats |
1. Copycat stores |
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Cinnabon Competition |
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Competitors |
1. T.J. Cinnamon |
The brandguide table above concludes the Cinnabon SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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