Cinnabon SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Cinnabon analyses the brand by its strengths, weaknesses, opportunities & threats. In Cinnabon SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cinnabon to benchmark its business & performance as compared to the competitors. Cinnabon is one of the leading brands in the food & beverages sector.

The table below lists the Cinnabon SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cinnabon competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Cinnabon SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Cinnabon Brand Analysis
Parent Company

Focus Brands


Baked goods store


Food & Beverages

Tagline/ Slogan

Life needs frosting; World famous cinnamons


Use of Makara cinnamon from Indonesia

Cinnabon STP

Hedonic consumers

Target Group

Customers of all demographics looking for a quick bite


The world’s best cinnamon roll

SWOT Analysis of Cinnabon
Cinnabon Strengths

Below are the Strengths in the SWOT Analysis of Cinnabon:

1. First mover advantage. Brand is synonymous with category
2. Signature cinnamon roll is recognized worldwide
3. Freshly baked goods

4. Strategically located in high traffic areas
5. 750 bakeries operating in more than 30 countries

6. Affordable price and very good quality

Cinnabon Weaknesses

Here are the weaknesses in the Cinnabon SWOT Analysis:

1.Lack of brand building on mass media
2. Being a small firm, lesser profits than big companies

Cinnabon Opportunities

Following are the Opportunities in Cinnabon SWOT Analysis:

1. Healthy alternatives on the menu
2.Expansion into emerging countries
3.Introduce coffee and provide café like atmosphere

Cinnabon Threats

The threats in the SWOT Analysis of Cinnabon are as mentioned:

1. Copycat stores
2. Pillsbury introduced their own line of cinnabons
3. Brand name is used to refer to the product

Cinnabon Competition
Cinnabon Competitors

Below are the top 3 competitors of Cinnabon:

1. T.J. Cinnamon
2.Mrs.Field’s original cookies
3.Emily’s cinnamon rolls




This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cinnabon. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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