IHOP SWOT Analysis

Published by MBA Skool Team, Last Updated: April 29, 2020

IHOP SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of IHOP, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

IHOP is one of the leading brands in the food & beverages sector. The article below lists the IHOP SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

IHOP Strengths

The strengths of IHOP looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of IHOP :

1. High brand recognition and recall
2. 1500+ stores in Americas; and a few international locations in middle east.
3. Signature pancakes
4. Wide variety of breakfast, lunch and dinner dishes

5. Affordable across income segments

6. Licensed to sell breakfast products under IHOP at HOME

7. The company has over 30,000+ people who are employed

IHOP Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the IHOP SWOT Analysis:

1. Quality control issues across franchises
2. Limited lunch and dinner menu
3. Limited brand recall as compared to global food chains

IHOP Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in IHOP SWOT Analysis:

1. Global expansion especially in the emerging economies
2. Expansion by acquisition of smaller brands
3. Improve menu for lunch and dinner

IHOP Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of IHOP are as mentioned:

1. Competitive category by similar players
2. Smaller breakfast places offering better service
3. Health risks of consuming pancakes

Read Similar SWOT analysis

Hence this concludes the IHOP SWOT analysis.

Continue reading more about the brand/company.

About IHOP

IHOP Overview
Parent Company

IHOP (International House Of Pancakes) DineEquity


Breakfast Foods chain


Food & Beverages

Tagline/ Slogan

Everything you love about breakfast


World famous pancakes


Pancake and breakfast lovers

Target Market

People of all ages


Affordable, everyday dining experience with warm and friendly service


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to IHOP. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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