SWOT analysis of IHOP analyses the brand/company with its strengths, weaknesses, opportunities & threats. In IHOP SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like IHOP to benchmark its business & performance as compared to the competitors and industry. As of 2020, IHOP is one of the leading brands in the food & beverages sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top IHOP competitors and includes IHOP target market, segmentation, positioning & Unique Selling Proposition (USP).
| IHOP Brand Analysis | |
|---|---|
| Parent Company |
IHOP (International House Of Pancakes) DineEquity |
| Category |
Breakfast Foods chain |
| Sector | |
| Tagline/ Slogan |
Everything you love about breakfast |
| USP |
World famous pancakes |
| IHOP STP | |
| IHOP Segmentation |
Pancake and breakfast lovers |
| IHOP Target Market |
People of all ages |
| IHOP Positioning |
Affordable, everyday dining experience with warm and friendly service |
| IHOP SWOT Analysis | |
| IHOP Strengths |
Below are the Strengths in the SWOT Analysis of IHOP: 1. High brand recognition and recall 5. Affordable across income segments 6. Licensed to sell breakfast products under IHOP at HOME 7. The company has over 30,000+ people who are employed |
| IHOP Weaknesses |
Here are the weaknesses in the IHOP SWOT Analysis: 1. Quality control issues across franchises |
| IHOP Opportunities |
Following are the Opportunities in IHOP SWOT Analysis: 1. Global expansion especially in the emerging economies |
| IHOP Threats |
The threats in the SWOT Analysis of IHOP are as mentioned: 1. Competitive category by similar players |
| IHOP Competition | |
| Competitors |
Below are the top 3 IHOP competitors: 1. Denny’s |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to IHOP. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
Search & Explore : BrandGuide
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