IHOP SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of IHOP analyses the brand by its strengths, weaknesses, opportunities & threats. In IHOP SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like IHOP to benchmark its business & performance as compared to the competitors. IHOP is one of the leading brands in the food & beverages sector.

The table below lists the IHOP SWOT (Strengths, Weaknesses, Opportunities, Threats), top IHOP competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

IHOP SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
IHOP Brand Analysis
Parent Company

IHOP (International House Of Pancakes) DineEquity


Breakfast Foods chain


Food & Beverages

Tagline/ Slogan

Everything you love about breakfast


World famous pancakes


Pancake and breakfast lovers

Target Group

People of all ages


Affordable, everyday dining experience with warm and friendly service

SWOT Analysis of IHOP
IHOP Strengths

Below are the Strengths in the SWOT Analysis of IHOP:

1. High brand recognition and recall
2. 1500+ stores in Americas; and a few international locations in middle east.
3. Signature pancakes
4. Wide variety of breakfast, lunch and dinner dishes

5. Affordable across income segments

6. Licensed to sell breakfast products under IHOP at HOME

7. The company has over 30,000+ people who are employed

IHOP Weaknesses

Here are the weaknesses in the IHOP SWOT Analysis:

1. Quality control issues across franchises
2. Limited lunch and dinner menu
3. Limited brand recall as compared to global food chains

IHOP Opportunities

Following are the Opportunities in IHOP SWOT Analysis:

1. Global expansion especially in the emerging economies
2. Expansion by acquisition of smaller brands
3. Improve menu for lunch and dinner

IHOP Threats

The threats in the SWOT Analysis of IHOP are as mentioned:

1. Competitive category by similar players
2. Smaller breakfast places offering better service
3. Health risks of consuming pancakes

IHOP Competition
IHOP Competitors

Below are the top 3 competitors of IHOP:

1. Denny’s
2. Perkins
3. Waffle House


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to IHOP. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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