Published in Food & Beverages category by MBA Skool Team
Haigh's Chocolates is one of the leading brands in the food & beverages sector. Haigh's Chocolates SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Haigh's Chocolates:
Strong brand legacy- Operating successfully since 1912.
Strong brand equity and high quality productsS
Presence in South Australia, Victoria and New South Wales.
Wide variety of chocolates in attractive packages. (Milk chocolates, Dark Chocolates, Liquor chocolates, etc.)
Success of chocolate "Easter Bilby" as an alternative to the Easter Bunny.
Popular tours to the factory for the public, to see the making of chocolate.
Above are the strengths in the SWOT Analysis of Haigh's Chocolates. The strengths of Haigh's Chocolates looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Haigh's Chocolates Weaknesses
Inability to expand business despite of many attempts leading to low market share
Couldn’t obtain certification from Fair Trade Foundation.
These were the weaknesses in the Haigh's Chocolates SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Haigh's Chocolates Opportunities
Developments in the direction of gift vouchers which are proving to be popular as corporate gifts and company reward programs.
Online selling and delivering (E-commerce platform)
Market development in rest of Australia and gradually at the global level.
Above we covered the opportunities in Haigh's Chocolates SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Haigh's Chocolates Threats
Responding to increasing Health consciousness amongst people.
Maintaining good quality in perishable category is a challenge. (Whitening of chocolates and inadequate storage conditions hampers brand image.)
Strong Competition from other chocolate companies.
The threats in the SWOT Analysis of Haigh's Chocolates are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Young people and couples who buy chocolate for consumption and gifting.
A trusted Australian family owned company since 1915.
Making (hand-made) fine chocolates from the cocoa bean.
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