SWOT analysis of Benihana analyses the brand by its strengths, weaknesses, opportunities & threats. In Benihana SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Benihana to benchmark its business & performance as compared to the competitors. Benihana is one of the leading brands in the food & beverages sector.
The table below lists the Benihana SWOT (Strengths, Weaknesses, Opportunities, Threats), top Benihana competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Benihana Brand Analysis | |
---|---|
Parent Company |
Benihana Inc |
Category |
Restaurants |
Sector | |
Tagline/ Slogan |
At Benihana, it's not just a meal, it's an experience |
USP |
Japanese Steakhouse - theme and sushi dining |
Benihana STP | |
Segment |
People looking for fine dining , authentic and traditional Japanese food |
Target Group |
Upper middle class and business professionals |
Positioning |
Japanese theme and sushi dining |
SWOT Analysis of Benihana | |
Benihana Strengths |
Below are the Strengths in the SWOT Analysis of Benihana: 1. Strong brand name –charge a premium for products 2. hibachi tables with well-trained chefs cooking in front of customers 3. Limited menu, which resulted in reduction of food storage and wastage costs 5. Over 5000 people are employed with the brand worldwide |
Benihana Weaknesses |
Here are the weaknesses in the Benihana SWOT Analysis: 1. The company’s small-cap status means it's growing from a much smaller installed base |
Benihana Opportunities |
Following are the Opportunities in Benihana SWOT Analysis: 1. Lower priced food could be sold at side tables to service people not interested in the show / pressed for time 3. Global expansion in emerging economies as well as more advertigin to boost brand recall |
Benihana Threats |
The threats in the SWOT Analysis of Benihana are as mentioned: 1. Franchise model poses limitations of consistency of experience 3. Unorganised market as well as growth of competitors |
Benihana Competition | |
Benihana Competitors |
Below are the top 3 competitors of Benihana: 1. P.F. Chang's China Bistro, Inc. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Benihana. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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