Published in Food & Beverages category by MBA Skool Team
Benihana is one of the leading brands in the food & beverages sector. Benihana SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Benihana:
hibachi tables with well-trained chefs cooking in front of customers
Limited menu, which resulted in reduction of food storage and wastage costs
Market Leader in Japanese theme and sushi dining with approx 100 restaurants in over 20+ countries
Over 5000 people are employed with the brand worldwide
Above are the strengths in the SWOT Analysis of Benihana. The strengths of Benihana looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
The company’s small-cap status means it's growing from a much smaller installed base
Franchise model limits the level of authenticity, hence not 100% authentic in its food and connoisseurs of Japanese
These were the weaknesses in the Benihana SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Lower priced food could be sold at side tables to service people not interested in the show / pressed for time
Extend menu offerings
Global expansion in emerging economies as well as more advertigin to boost brand recall
Above we covered the opportunities in Benihana SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Franchise model poses limitations of consistency of experience
Niche target market – sushi lovers means limited market
Unorganised market as well as growth of competitors
The threats in the SWOT Analysis of Benihana are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Benihana SWOT analysis.
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The table below gives the brand overview along with its target market, segmentation, positioning & USP
At Benihana, it's not just a meal, it's an experience
Japanese Steakhouse - theme and sushi dining
People looking for fine dining , authentic and traditional Japanese food
Upper middle class and business professionals
Japanese theme and sushi dining
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