Benihana SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Benihana analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Benihana SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Benihana to benchmark its business & performance as compared to the competitors and industry. Benihana is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Benihana competitors and includes Benihana target market, segmentation, positioning & Unique Selling Proposition (USP).

Benihana SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Benihana Brand Analysis
Parent Company

Benihana Inc

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

At Benihana, it's not just a meal, it's an experience

USP

Japanese Steakhouse  - theme and sushi dining

Benihana STP
Benihana Segmentation

People looking for fine dining , authentic and traditional Japanese food

Benihana Target Market

Upper middle class and business professionals

Benihana Positioning

Japanese theme and sushi dining

Benihana SWOT Analysis
Benihana Strengths

Below are the Strengths in the SWOT Analysis of Benihana:

1. Strong brand name –charge a premium for products

2. hibachi tables with well-trained chefs cooking in front of customers

3. Limited menu, which resulted in reduction of food storage and wastage costs
4. Market Leader in Japanese theme and sushi dining with approx 100 restaurants in over 20+ countries

5. Over 5000 people are employed with the brand worldwide

Benihana Weaknesses

Here are the weaknesses in the Benihana SWOT Analysis:

1. The company’s small-cap status means it's growing from a much smaller installed base
2. Franchise model limits the level of authenticity, hence not 100% authentic in its food and connoisseurs of Japanese

Benihana Opportunities

Following are the Opportunities in Benihana SWOT Analysis:

1. Lower priced food could be sold at side tables to service people not interested in the show / pressed for time
2. Extend menu offerings

3. Global expansion in emerging economies as well as more advertigin to boost brand recall

Benihana Threats

The threats in the SWOT Analysis of Benihana are as mentioned:

1. Franchise model poses limitations of consistency of experience
2. Niche target market – sushi lovers means limited market

3. Unorganised market as well as growth of competitors

Benihana Competition
Competitors

Below are the top 3 Benihana competitors:

1. P.F. Chang's China Bistro, Inc.
2. The Melting Pot Restaurants, Inc.
3. McCormick & Schmick's Seafood Restaurants, Inc.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Benihana. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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