Glencore SWOT Analysis, USP & Competitors

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SWOT Analysis of Glencore with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Glencore PLC


Diversified Natural resources


Minerals and resources

Tagline/ Slogan

A focus on excellence


Twelfth in the Fortune Global 500 list of the world's largest companies



Metals and minerals

Target Group

Worldwide supplier of raw materials for automotive, power generation, steel production and food processing industries


Positioned as an international organization with wide customer base for diversified natural resources

SWOT Analysis


1. Number of production facilities all around the world and supplied metals, minerals, crude oil, oil products, coal, natural gas and agricultural products
2. International customers in the automotive, power generation, steel production and food processing industries
3. Glencore and its subsidiaries have operations in 30 countries
4. Focus on cost control and improve logistical capabilities, and maintain and expand its centralized risk management resources and information systems.
5. Reported to serve as a marketing partner for Xstrata
6. Strong customer base and industrial takeovers and strategic mergers
7. Approx 190,000 employees are a part of the organization


1. Suspended operations at its Ravensworth underground mine following falling coal prices, escalating production costs, and a higher Australian dollar.
2. Accused of allegedly operating in various countries without an environment management plan


1. Be an admired company by employing transparent tax paying policies in various countries of operations
2. Opportunity to improve its image in terms sexual diversity by employing female staff in its various units
3. Engagement of society and diversification of business through inclusive community growth and development plans


1. Threat of governments policies and pressure from NGOs in various countries
2. Price competitiveness from local players
3. Threat of being tagged as an anti social and environment harming organization



1.  BHP Billiton PLC
2. Vale SA
3. Rio Tinto PLC

4. Boliden AB

The table above concludes the Glencore SWOT analysis along with its marketing and brand parameters.


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