Glencore SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Glencore SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Glencore, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Glencore to benchmark its business & performance as compared to the competitors, and make strategic improvements. Glencore is one of the leading brands in the heavy equipment & engineering sector.

The article below lists the Glencore SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Glencore SWOT Analysis:

SWOT Analysis of Glencore

For Glencore, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Glencore Strengths

The strengths of Glencore looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Glencore :

1. Number of production facilities all around the world and supplied metals, minerals, crude oil, oil products, coal, natural gas and agricultural products
2. International customers in the automotive, power generation, steel production and food processing industries
3. Glencore and its subsidiaries have operations in 30 countries
4. Focus on cost control and improve logistical capabilities, and maintain and expand its centralized risk management resources and information systems.
5. Reported to serve as a marketing partner for Xstrata
6. Strong customer base and industrial takeovers and strategic mergers
7. Approx 190,000 employees are a part of the organization

Glencore Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Glencore SWOT Analysis:

1. Suspended operations at its Ravensworth underground mine following falling coal prices, escalating production costs, and a higher Australian dollar.
2. Accused of allegedly operating in various countries without an environment management plan

Glencore Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Glencore SWOT Analysis:

1. Be an admired company by employing transparent tax paying policies in various countries of operations
2. Opportunity to improve its image in terms of diversity by employing female staff in its various units
3. Engagement of society and diversification of business through inclusive community growth and development plans

Glencore Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Glencore are as mentioned:

1. Threat of governments policies and pressure from NGOs in various countries
2. Price competitiveness from local players
3. Threat of being tagged as an anti social and environment harming organization

Glencore Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Glencore:

1.  BHP Billiton PLC
2. Vale SA
3. Rio Tinto PLC

4. Boliden AB

Hence this concludes the Glencore SWOT analysis.

Continue reading more about the brand/company.

About Glencore

Glencore Overview
Parent Company

Glencore PLC


Diversified Natural resources


Heavy Equipment & Engineering

Tagline/ Slogan

A focus on excellence


Twelfth in the Fortune Global 500 list of the world's largest companies

Glencore STP

Metals and minerals

Target Market

Worldwide supplier of raw materials for automotive, power generation, steel production and food processing industries


Positioned as an international organization with wide customer base for diversified natural resources

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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