Daewoo Ship and Marine SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 2708

SWOT Analysis of Daewoo Ship and Marine with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Daewoo Ship and Marine

Parent Company

DSME, South Korea


Heavy Equipment


Industrial Products

Tagline/ Slogan

Pioneering the future


World class company specialized in shipbuilding



People and businesses who want products in Ship building (marine) and Energy

Target Group

Businesses who want technological superiority, on-time delivery and dedication from DSME, who spare no effort in satisfying customer requirements


‘For businesses to add value,  and to plan a happier tomorrow’

SWOT Analysis


1. Repeated number of follow-up orders
2. State-of-the-art technology for submarines and 5,500-ton-class destroyers
3. 1,500 design and R&D personnel with prolific experience

4. A pioneer and current leader in Corporate Governance and ‘Triple bottom line’

5. Strong financial position and market presence


1. Since the European(German) market is down, it has affected sales

2. Has the risk of a major setback duo to the fluctuations in currency


1. Diversification in Construction and Energy will open up new dimensions
2.Success in building the world’s largest container ship will bring in new orders

3. Global tieups to increase penetration


1. Stiff competition from other players like Hyundai Heavy Industries
2. Huge Debt still poses a threat to its finances and working capital



1. Hyundai Heavy Industries
2. Samsung Heavy Industries
3. STX Shipbuilding

The table above concludes the Daewoo Ship and Marine SWOT analysis along with its marketing and brand parameters.


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