Daewoo Ship and Marine SWOT Analysis

Daewoo Ship and Marine SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Daewoo Ship and Marine, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Daewoo Ship and Marine is one of the leading brands in the heavy equipment & engineering sector. The article below lists the Daewoo Ship and Marine SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Daewoo Ship and Marine

For Daewoo Ship and Marine, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Daewoo Ship and Marine Strengths

The strengths of Daewoo Ship and Marine looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Daewoo Ship and Marine :

1. Repeated number of follow-up orders
2. State-of-the-art technology for submarines and 5,500-ton-class destroyers
3. 1,500 design and R&D personnel with prolific experience

4. A pioneer and current leader in Corporate Governance and ‘Triple bottom line’

5. Strong financial position and market presence

Daewoo Ship and Marine Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Daewoo Ship and Marine SWOT Analysis:

1. Since the European(German) market is down, it has affected sales

2. Has the risk of a major setback duo to the fluctuations in currency

Daewoo Ship and Marine Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Daewoo Ship and Marine SWOT Analysis:

1. Diversification in Construction and Energy will open up new dimensions
2.Success in building the world’s largest container ship will bring in new orders

3. Global tieups to increase penetration

Daewoo Ship and Marine Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Daewoo Ship and Marine are as mentioned:

1. Stiff competition from other players like Hyundai Heavy Industries
2. Huge Debt still poses a threat to its finances and working capital

Hence this concludes the Daewoo Ship and Marine SWOT analysis.

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About Daewoo Ship and Marine

Daewoo Ship and Marine Overview
Parent Company	DSME, South Korea
Category	Heavy Equipment
Sector	Heavy Equipment & Engineering
Tagline/ Slogan	Pioneering the future
USP	World class company specialized in shipbuilding
Daewoo Ship and Marine STP
Segmentation	People and businesses who want products in Ship building (marine) and Energy
Target Market	Businesses who want technological superiority, on-time delivery and dedication from DSME, who spare no effort in satisfying customer requirements
Positioning	‘For businesses to add value,  and to plan a happier tomorrow’

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Daewoo Ship and Marine. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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