Daewoo Ship and Marine SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Daewoo Ship and Marine analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Daewoo Ship and Marine SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Daewoo Ship and Marine to benchmark its business & performance as compared to the competitors and industry. Daewoo Ship and Marine is one of the leading brands in the heavy equipment & engineering sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Daewoo Ship and Marine competitors and includes Daewoo Ship and Marine target market, segmentation, positioning & Unique Selling Proposition (USP).

Daewoo Ship and Marine SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Daewoo Ship and Marine Brand Analysis
Parent Company

DSME, South Korea

Category

Heavy Equipment

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

Pioneering the future

USP

World class company specialized in shipbuilding

Daewoo Ship and Marine STP
Daewoo Ship and Marine Segmentation

People and businesses who want products in Ship building (marine) and Energy

Daewoo Ship and Marine Target Market

Businesses who want technological superiority, on-time delivery and dedication from DSME, who spare no effort in satisfying customer requirements

Daewoo Ship and Marine Positioning

‘For businesses to add value,  and to plan a happier tomorrow’

Daewoo Ship and Marine SWOT Analysis
Daewoo Ship and Marine Strengths

Below are the Strengths in the SWOT Analysis of Daewoo Ship and Marine:

1. Repeated number of follow-up orders
2. State-of-the-art technology for submarines and 5,500-ton-class destroyers
3. 1,500 design and R&D personnel with prolific experience

4. A pioneer and current leader in Corporate Governance and ‘Triple bottom line’

5. Strong financial position and market presence

Daewoo Ship and Marine Weaknesses

Here are the weaknesses in the Daewoo Ship and Marine SWOT Analysis:

1. Since the European(German) market is down, it has affected sales

2. Has the risk of a major setback duo to the fluctuations in currency

Daewoo Ship and Marine Opportunities

Following are the Opportunities in Daewoo Ship and Marine SWOT Analysis:

1. Diversification in Construction and Energy will open up new dimensions
2.Success in building the world’s largest container ship will bring in new orders

3. Global tieups to increase penetration

Daewoo Ship and Marine Threats

The threats in the SWOT Analysis of Daewoo Ship and Marine are as mentioned:

1. Stiff competition from other players like Hyundai Heavy Industries
2. Huge Debt still poses a threat to its finances and working capital

Daewoo Ship and Marine Competition
Competitors

Below are the top 3 Daewoo Ship and Marine competitors:

1. Hyundai Heavy Industries
2. Samsung Heavy Industries
3. STX Shipbuilding


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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