Daewoo Ship and Marine SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Daewoo Ship and Marine analyses the brand by its strengths, weaknesses, opportunities & threats. In Daewoo Ship and Marine SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Daewoo Ship and Marine to benchmark its business & performance as compared to the competitors. Daewoo Ship and Marine is one of the leading brands in the heavy equipment & engineering sector.

The article below lists the Daewoo Ship and Marine SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Daewoo Ship and Marine SWOT Analysis:

SWOT Analysis of Daewoo Ship and Marine

For Daewoo Ship and Marine, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Daewoo Ship and Marine Strengths

The strengths of Daewoo Ship and Marine looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Daewoo Ship and Marine :

1. Repeated number of follow-up orders
2. State-of-the-art technology for submarines and 5,500-ton-class destroyers
3. 1,500 design and R&D personnel with prolific experience

4. A pioneer and current leader in Corporate Governance and ‘Triple bottom line’

5. Strong financial position and market presence

Daewoo Ship and Marine Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Daewoo Ship and Marine SWOT Analysis:

1. Since the European(German) market is down, it has affected sales

2. Has the risk of a major setback duo to the fluctuations in currency


Daewoo Ship and Marine Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Daewoo Ship and Marine SWOT Analysis:

1. Diversification in Construction and Energy will open up new dimensions
2.Success in building the world’s largest container ship will bring in new orders

3. Global tieups to increase penetration

Daewoo Ship and Marine Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Daewoo Ship and Marine are as mentioned:

1. Stiff competition from other players like Hyundai Heavy Industries
2. Huge Debt still poses a threat to its finances and working capital


Daewoo Ship and Marine Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Daewoo Ship and Marine:

1. Hyundai Heavy Industries
2. Samsung Heavy Industries
3. STX Shipbuilding

Hence this concludes the Daewoo Ship and Marine SWOT analysis.

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About Daewoo Ship and Marine

Daewoo Ship and Marine Overview
Parent Company

DSME, South Korea

Category

Heavy Equipment

Sector

Heavy Equipment & Engineering

Tagline/ Slogan

Pioneering the future

USP

World class company specialized in shipbuilding

Daewoo Ship and Marine STP
Segmentation

People and businesses who want products in Ship building (marine) and Energy

Target Market

Businesses who want technological superiority, on-time delivery and dedication from DSME, who spare no effort in satisfying customer requirements

Positioning

‘For businesses to add value,  and to plan a happier tomorrow’


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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