Tractors India Ltd SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 3989

SWOT Analysis of Tractors India Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tractors India Ltd

Parent Company

TIL, India


Heavy Equipment


Heavy equipment and engineering

Tagline/ Slogan

Technology, Innovation, Leadership; We make our customers more profitable


Has emerged as one of the leading providers of a wide range of equipment that represent some of the finest in global technology



People and businesses who want Earth moving products and services

Target Group

People or Business expecting cutting edge technology products and total solutions with the ultimate aim in enhancing their value


Making customers more profitable

SWOT Analysis


1. Wide range of products for every Construction & Mining equipment need
2. Has the license for Manufacturing CAT in India

3. Has received the award for best Construction equipment provider

4. Well connected with a vast network over 60 branches and area offices


1. Not a very performance in its domestic market recently in terms of sales

2. The market is restricted to mostly India and limited international presence


1. Is working hard to complete its aim of doubling turnover
2. Rise in the mining activities in developing countries where it has a significant presence

3. Growing residential sector in Asia


1. Competition from companies like M&M, John Deere etc
2. Strengthening share of its competitors in the North where it is the leader could affect its business



1. Mahindra & Mahindra
2. John Deere
3. JCB

The table above concludes the Tractors India Ltd SWOT analysis along with its marketing and brand parameters.


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