AkzoNobel SWOT Analysis

AkzoNobel is one of the leading brands in the industrial products and chemicals sector. AkzoNobel SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of AkzoNobel:

AkzoNobel Strengths

1. AkzoNobel is the largest global paints and coatings company and a major producer of specialty chemicals
2. With operations in 80 countries and having human capital of around 55,000 this Netherlands’ paint major is in Global Fortune 500 and one of the leaders in Dow Jones Sustainability Indexes.
3. The world's best-selling paint: powder coatings, wood coatings, coil coatings, marine protective coatings, aerospace coatings.
4. European markets selling paint: decorative coating
5. Asia-Pacific market and the North American market selling coatings: decorative paints, wood coating.
6. Wide variety of products ranging from paints to industrial chemicals to organic chemicals provides them scope of diversification compared to other conventional paint companies.
7. Continuous R&Ds with international facilities and minds coming together has helped them stay at par with competitors.

Above are the strengths in the SWOT Analysis of AkzoNobel. The strengths of AkzoNobel looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

AkzoNobel Weaknesses

1. In decorative paints Industry Customer tastes and perceptions change very fast and products may become obsolete with change in trends, hence production planning and inventory problem.
2. Large working capital required.

These were the weaknesses in the AkzoNobel SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

AkzoNobel Opportunities

1. Capitalizing on emerging Asian Markets is critical.
2. With more advertising like Asian paints, Nerolac and Berger Paints they can create more brand awareness for their lesser known products.
3. Being an international company and financially strong company they can use their muscle power to enter potential markets in a strong way.

Above we covered the opportunities in AkzoNobel SWOT Analysis. The opportunities for any brand can include prospects of future growth.

AkzoNobel Threats

1. European markets are in bad shape; growth opportunities very limited.
2. Local competitors who offer few products at lesser price
3. Government rules and regulations regarding the quality of products and manufacturing facilities as Environment policies are given more emphasis.
4. Raw material scarcity, volatility in prices

The threats in the SWOT Analysis of AkzoNobel are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the AkzoNobel SWOT analysis.

Continue reading more about the brand/company.

About AkzoNobel

The table below gives the brand overview along with its target market, segmentation, positioning & USP

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to AkzoNobel. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

Important Brands:

• Adidas SWOT Analysis
• BMW SWOT Analysis
• Samsung SWOT Analysis
• Nike SWOT Analysis
• Coca Cola SWOT Analysis
• Fedex SWOT Analysis

Sectors:

• Automobiles
• Banking
• Food & Beverages
• FMCG
• Retail
• More Sectors

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on: