Published in Industrial Products and Chemicals category by MBA Skool Team
AkzoNobel is one of the leading brands in the industrial products and chemicals sector. AkzoNobel SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of AkzoNobel:
European markets selling paint: decorative coating
Asia-Pacific market and the North American market selling coatings: decorative paints, wood coating.
Wide variety of products ranging from paints to industrial chemicals to organic chemicals provides them scope of diversification compared to other conventional paint companies.
Continuous R&Ds with international facilities and minds coming together has helped them stay at par with competitors.
Above are the strengths in the SWOT Analysis of AkzoNobel. The strengths of AkzoNobel looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
In decorative paints Industry Customer tastes and perceptions change very fast and products may become obsolete with change in trends, hence production planning and inventory problem.
Large working capital required.
These were the weaknesses in the AkzoNobel SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
An international brand that caters to wide range of industries ranging from infrastructure to personal care.
Upper and middle class strata who want good quality products with international brand.
Paint category-infrastructure (homes and commercial buildings) industry, industrial chemicals-process industries; surface chemistry-personal care industry.
A global brand serving world over in paints & protective coatings, industrial chemicals and organic formulations.
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