Kansai Nerolac Paints SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Kansai Nerolac Paints analyses the brand by its strengths, weaknesses, opportunities & threats. In Kansai Nerolac Paints SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kansai Nerolac Paints to benchmark its business & performance as compared to the competitors. Kansai Nerolac Paints is one of the leading brands in the industrial products and chemicals sector.

The article below lists the Kansai Nerolac Paints SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Kansai Nerolac Paints SWOT Analysis:

SWOT Analysis of Kansai Nerolac Paints

For Kansai Nerolac Paints, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Kansai Nerolac Paints Strengths

The strengths of Kansai Nerolac Paints looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Kansai Nerolac Paints :

1. One of the largest coating company in India and market leader in automotive and powder coating.
2. Being a subsidiary of Kansai Paint Company Limited, the technological edge of Kansai has helped company innovate to satisfy consumer’s needs in a better way.
3. Key factors to their success are: R&D, Innovation, Quality and Aggressive Branding and Marketing strategies.
4. Being market leaders in automotive category they have most coveted customers like Maruti Suzuki, Toyota Kirloskar, GM, Tata Motors, HM, Yamaha, Honda, Volvo India, Ashok Leyland etc..

5. It has robust supply chain network.

6. Its entering the Decorative segments category in a big way with ad with celebrity brand ambassadors

Kansai Nerolac Paints Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Kansai Nerolac Paints SWOT Analysis:

1. In decorative paints Industry Customer tastes and perceptions change very fast and products may become obsolete with change in trends, hence production planning and inventory problem.


Kansai Nerolac Paints Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Kansai Nerolac Paints SWOT Analysis:

1. Leveraging its R&D competencies the company has good scope in developing new products with PODs which can give them competitive advantage.
2. Building perception as eco-friendly and greener brand.
3. Capitalizing on Growth potential in rural India and Infrastructure development.

4. Expansion initiatives can be considered as economies of scale and possibility of exporting to neighboring emerging economies then comes into the picture.

Kansai Nerolac Paints Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Kansai Nerolac Paints are as mentioned:

1. Stringent Government rules and regulations regarding the quality of products and manufacturing facilities as Environment policies are given more emphasis
2.Raw material scarcity and volatility in prices.
3. Competition from national and international brands as they target India owing to its large market.


Kansai Nerolac Paints Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Kansai Nerolac Paints:

1. Asian Paints
2.Akzonobel
3. Berger Paints

4. Shalimar Paints

Hence this concludes the Kansai Nerolac Paints SWOT analysis.

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About Kansai Nerolac Paints

Kansai Nerolac Paints Overview
Parent Company

Kansai Paint Company Limited

Category

Paint Industry

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Low VOC and Lead free healthy home paints ; Painting a greener tomorrow; Kuch change kare chalo paint kare;

USP

One stop solution for most eco-friendly and innovative Decorative paints and Industrial coatings

Kansai Nerolac Paints STP
Segmentation

Middle and Upper class home-owners; automotive industry; General purpose

Target Market

Automobile brands (2 & 4-wheelers segment), Home-owners, Engineering Industries;

Positioning

Low VOC and Lead free healthy home paints  and market leaders in Industrial Coatings


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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