Kansai Nerolac Paints SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Kansai Nerolac Paints analyses the brand by its strengths, weaknesses, opportunities & threats. In Kansai Nerolac Paints SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kansai Nerolac Paints to benchmark its business & performance as compared to the competitors. Kansai Nerolac Paints is one of the leading brands in the industrial products and chemicals sector.

The table below lists the Kansai Nerolac Paints SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kansai Nerolac Paints competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Kansai Nerolac Paints SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Kansai Nerolac Paints Brand Analysis
Parent Company

Kansai Paint Company Limited


Paint Industry


Industrial Products and Chemicals

Tagline/ Slogan

Low VOC and Lead free healthy home paints ; Painting a greener tomorrow; Kuch change kare chalo paint kare;


One stop solution for most eco-friendly and innovative Decorative paints and Industrial coatings

Kansai Nerolac Paints STP

Middle and Upper class home-owners; automotive industry; General purpose

Target Group

Automobile brands (2 & 4-wheelers segment), Home-owners, Engineering Industries;


Low VOC and Lead free healthy home paints  and market leaders in Industrial Coatings

SWOT Analysis of Kansai Nerolac Paints
Kansai Nerolac Paints Strengths

Below are the Strengths in the SWOT Analysis of Kansai Nerolac Paints:

1. One of the largest coating company in India and market leader in automotive and powder coating.
2. Being a subsidiary of Kansai Paint Company Limited, the technological edge of Kansai has helped company innovate to satisfy consumer’s needs in a better way.
3. Key factors to their success are: R&D, Innovation, Quality and Aggressive Branding and Marketing strategies.
4. Being market leaders in automotive category they have most coveted customers like Maruti Suzuki, Toyota Kirloskar, GM, Tata Motors, HM, Yamaha, Honda, Volvo India, Ashok Leyland etc..

5. It has robust supply chain network.

6. Its entering the Decorative segments category in a big way with ad with celebrity brand ambassadors

Kansai Nerolac Paints Weaknesses

Here are the weaknesses in the Kansai Nerolac Paints SWOT Analysis:

1. In decorative paints Industry Customer tastes and perceptions change very fast and products may become obsolete with change in trends, hence production planning and inventory problem.

Kansai Nerolac Paints Opportunities

Following are the Opportunities in Kansai Nerolac Paints SWOT Analysis:

1. Leveraging its R&D competencies the company has good scope in developing new products with PODs which can give them competitive advantage.
2. Building perception as eco-friendly and greener brand.
3. Capitalizing on Growth potential in rural India and Infrastructure development.

4. Expansion initiatives can be considered as economies of scale and possibility of exporting to neighboring emerging economies then comes into the picture.

Kansai Nerolac Paints Threats

The threats in the SWOT Analysis of Kansai Nerolac Paints are as mentioned:

1. Stringent Government rules and regulations regarding the quality of products and manufacturing facilities as Environment policies are given more emphasis
2.Raw material scarcity and volatility in prices.
3. Competition from national and international brands as they target India owing to its large market.

Kansai Nerolac Paints Competition
Kansai Nerolac Paints Competitors

Below are the top 4 competitors of Kansai Nerolac Paints:

1. Asian Paints
3. Berger Paints

4. Shalimar Paints

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kansai Nerolac Paints. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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