Published in Industrial Products and Chemicals category by MBA Skool Team
Kansai Nerolac Paints is one of the leading brands in the industrial products and chemicals sector. Kansai Nerolac Paints SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Kansai Nerolac Paints:
One of the largest coating company in India and market leader in automotive and powder coating.
Being a subsidiary of Kansai Paint Company Limited, the technological edge of Kansai has helped company innovate to satisfy consumer’s needs in a better way.
Key factors to their success are: R&D, Innovation, Quality and Aggressive Branding and Marketing strategies.
Being market leaders in automotive category they have most coveted customers like Maruti Suzuki, Toyota Kirloskar, GM, Tata Motors, HM, Yamaha, Honda, Volvo India, Ashok Leyland etc..
It has robust supply chain network.
Its entering the Decorative segments category in a big way with ad with celebrity brand ambassadors
Above are the strengths in the SWOT Analysis of Kansai Nerolac Paints. The strengths of Kansai Nerolac Paints looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Kansai Nerolac Paints Weaknesses
In decorative paints Industry Customer tastes and perceptions change very fast and products may become obsolete with change in trends, hence production planning and inventory problem.
These were the weaknesses in the Kansai Nerolac Paints SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Low VOC and Lead free healthy home paints and market leaders in Industrial Coatings
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