Kansai Nerolac Paints SWOT Analysis
Here is a detailed SWOT analysis of Kansai Nerolac Paints covering strengths, weaknesses, opportunities and threats.
Kansai Nerolac Paints Strengths
- One of the largest coating company in India and market leader in automotive and powder coating.
- Being a subsidiary of Kansai Paint Company Limited, the technological edge of Kansai has helped company innovate to satisfy consumer’s needs in a better way.
- Key factors to their success are: R&D, Innovation, Quality and Aggressive Branding and Marketing strategies.
- Being market leaders in automotive category they have most coveted customers like Maruti Suzuki, Toyota Kirloskar, GM, Tata Motors, HM, Yamaha, Honda, Volvo India, Ashok Leyland etc..
- It has robust supply chain network.
- Its entering the Decorative segments category in a big way with ad with celebrity brand ambassadors
Above are the strengths in the SWOT Analysis of Kansai Nerolac Paints. The strengths of Kansai Nerolac Paints looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Kansai Nerolac Paints Weaknesses
- In decorative paints Industry Customer tastes and perceptions change very fast and products may become obsolete with change in trends, hence production planning and inventory problem.
These were the weaknesses in the Kansai Nerolac Paints SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Kansai Nerolac Paints Opportunities
- Leveraging its R&D competencies the company has good scope in developing new products with PODs which can give them competitive advantage.
- Building perception as eco-friendly and greener brand.
- Capitalizing on Growth potential in rural India and Infrastructure development.
- Expansion initiatives can be considered as economies of scale and possibility of exporting to neighboring emerging economies then comes into the picture.
Above we covered the opportunities in Kansai Nerolac Paints SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Kansai Nerolac Paints
Kansai Nerolac Paints Threats
- Stringent Government rules and regulations regarding the quality of products and manufacturing facilities as Environment policies are given more emphasis
- Raw material scarcity and volatility in prices.
- Competition from national and international brands as they target India owing to its large market.
The threats in the SWOT Analysis of Kansai Nerolac Paints are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Kansai Nerolac Paints SWOT analysis.
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About Kansai Nerolac Paints
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Kansai Nerolac Paints Overview | |
|---|---|
| Parent Company |
Kansai Paint Company Limited |
| Category |
Paint Industry |
| Sector | |
| Tagline/ Slogan |
Low VOC and Lead free healthy home paints ; Painting a greener tomorrow; Kuch change kare chalo paint kare; |
| USP |
One stop solution for most eco-friendly and innovative Decorative paints and Industrial coatings |
| Kansai Nerolac Paints STP | |
| Segmentation |
Middle and Upper class home-owners; automotive industry; General purpose |
| Target Market |
Automobile brands (2 & 4-wheelers segment), Home-owners, Engineering Industries; |
| Positioning |
Low VOC and Lead free healthy home paints and market leaders in Industrial Coatings |
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