Kansai Nerolac Paints SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 12287

SWOT analysis of Kansai Nerolac Paints analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kansai Nerolac Paints SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kansai Nerolac Paints to benchmark its business & performance as compared to the competitors and industry. Kansai Nerolac Paints is one of the leading brands in the industrial products and chemicals sector. The table below also lists the top Kansai Nerolac Paints competitors and elaborates Kansai Nerolac Paints market segmentation, target group, positioning & Unique Selling Proposition (USP).

Kansai Nerolac Paints SWOT, Competitors, Marketing STP & Brand analysis Table
Kansai Nerolac Paints Brand Analysis
Parent Company

Kansai Paint Company Limited

Category

Paint Industry

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Low VOC and Lead free healthy home paints ; Painting a greener tomorrow; Kuch change kare chalo paint kare;

USP

One stop solution for most eco-friendly and innovative Decorative paints and Industrial coatings

Kansai Nerolac Paints STP
Segment

Middle and Upper class home-owners; automotive industry; General purpose

Target Group

Automobile brands (2 & 4-wheelers segment), Home-owners, Engineering Industries;

Positioning

Low VOC and Lead free healthy home paints  and market leaders in Industrial Coatings

Kansai Nerolac Paints SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kansai Nerolac Paints. Strengths are:

1. One of the largest coating company in India and market leader in automotive and powder coating.
2. Being a subsidiary of Kansai Paint Company Limited, the technological edge of Kansai has helped company innovate to satisfy consumer’s needs in a better way.
3. Key factors to their success are: R&D, Innovation, Quality and Aggressive Branding and Marketing strategies.
4. Being market leaders in automotive category they have most coveted customers like Maruti Suzuki, Toyota Kirloskar, GM, Tata Motors, HM, Yamaha, Honda, Volvo India, Ashok Leyland etc..

5. It has robust supply chain network.

6. Its entering the Decorative segments category in a big way with ad with celebrity brand ambassadors

Weaknesses

Here are the weaknesses in the Kansai Nerolac Paints SWOT Analysis:

1. In decorative paints Industry Customer tastes and perceptions change very fast and products may become obsolete with change in trends, hence production planning and inventory problem.

Opportunities

Following are the Opportunities in Kansai Nerolac Paints SWOT Analysis:

1. Leveraging its R&D competencies the company has good scope in developing new products with PODs which can give them competitive advantage.
2. Building perception as eco-friendly and greener brand.
3. Capitalizing on Growth potential in rural India and Infrastructure development.

4. Expansion initiatives can be considered as economies of scale and possibility of exporting to neighboring emerging economies then comes into the picture.

Threats

The threats in the SWOT Analysis of Kansai Nerolac Paints are as mentioned:

1. Stringent Government rules and regulations regarding the quality of products and manufacturing facilities as Environment policies are given more emphasis
2.Raw material scarcity and volatility in prices.
3. Competition from national and international brands as they target India owing to its large market.

Kansai Nerolac Paints Competition
Competitors

Below are the top 4 Kansai Nerolac Paints competitors:

1. Asian Paints
2.Akzonobel
3. Berger Paints

4. Shalimar Paints

The brandguide table above concludes the Kansai Nerolac Paints SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kansai Nerolac Paints. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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