Agrium Inc SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 4367
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SWOT Analysis of Agrium Inc with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Agrium Inc

Parent Company

Agrium Inc.

Category

Agro-chemicals

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Where the future is growing; Feeding a Growing World

USP

The only publicly traded company that crosses the entire agricultural value-chain

Agrium Inc STP

Segment

Businesses focused on improving quality and sustainability of their fertilizers.

Target Group

Farmers and businesses using fertilizers for crop protection and growth.

Positioning

Major retail supplier of agricultural products and services in North and South America.

Agrium Inc SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Agrium Inc. Strengths are:

1. The company operates more than 500 retail centres in the U.S  and South America under the brand names Western Farm Service, Crop Production Services, and AgroserviciosPampeanos S.A.[
2. Agrium Advanced Technologies focuses on consumer benefit as well as environmental growth.
3. They have pricing power over suppliers and customers in the North and South American region.
4. Awards in October 2008 and 2009 as one of Alberta’s top employers and Canada’s top employers respectively.

Weaknesses

Here are the weaknesses of Agrium Inc :

1. Violations of environmental regulations affect brand image
2. Lack of strong partnerships with distributors outside the American continent.

Opportunities

Following are the Opportunities of Agrium Inc :

1. Expansion measures in full swing, especially in the emerging economies in the Asian continent.
2. Emergence of new technologies in the agricultural sector.
3. There is a lot of demand from India and China in the commodities space.

4. International trade with Asian and European economies will add to foreign exchange reserves.

Threats

The threats of Agrium Inc are as mentioned :

1. Stricter environmental regulations in the agricultural and fertilizer sector.
2. The industry is very volatile with increasing demand for more sustainable products and emergence of new players.
3. Emergence of substitutes for Agrium’s products.

Agrium Inc Competition

Competitors

Below are the 3 main Agrium Inc competitors :

1. Potash Corp. of Saskatchewan Inc.
2.CF Industries Holdings Inc.
3. Yara International ASA


The brandguide table above concludes the Agrium Inc SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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