Agrium Inc SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 4834

SWOT analysis of Agrium Inc analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Agrium Inc SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Agrium Inc to benchmark its business & performance as compared to the competitors and industry. Agrium Inc is one of the leading brands in the industrial products and chemicals sector. The table below also lists the top Agrium Inc competitors and elaborates Agrium Inc market segmentation, target group, positioning & Unique Selling Proposition (USP).

Agrium Inc SWOT, Competitors, Marketing STP & Brand analysis Table
Agrium Inc Brand Analysis
Parent Company

Agrium Inc.




Industrial Products and Chemicals

Tagline/ Slogan

Where the future is growing; Feeding a Growing World


The only publicly traded company that crosses the entire agricultural value-chain

Agrium Inc STP

Businesses focused on improving quality and sustainability of their fertilizers.

Target Group

Farmers and businesses using fertilizers for crop protection and growth.


Major retail supplier of agricultural products and services in North and South America.

Agrium Inc SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Agrium Inc. Strengths are:

1. The company operates more than 500 retail centres in the U.S  and South America under the brand names Western Farm Service, Crop Production Services, and AgroserviciosPampeanos S.A.[
2. Agrium Advanced Technologies focuses on consumer benefit as well as environmental growth.
3. They have pricing power over suppliers and customers in the North and South American region.
4. Awards in October 2008 and 2009 as one of Alberta’s top employers and Canada’s top employers respectively.


Here are the weaknesses in the Agrium Inc SWOT Analysis:

1. Violations of environmental regulations affect brand image
2. Lack of strong partnerships with distributors outside the American continent.


Following are the Opportunities in Agrium Inc SWOT Analysis:

1. Expansion measures in full swing, especially in the emerging economies in the Asian continent.
2. Emergence of new technologies in the agricultural sector.
3. There is a lot of demand from India and China in the commodities space.

4. International trade with Asian and European economies will add to foreign exchange reserves.


The threats in the SWOT Analysis of Agrium Inc are as mentioned:

1. Stricter environmental regulations in the agricultural and fertilizer sector.
2. The industry is very volatile with increasing demand for more sustainable products and emergence of new players.
3. Emergence of substitutes for Agrium’s products.

Agrium Inc Competition

Below are the top 3 Agrium Inc competitors:

1. Potash Corp. of Saskatchewan Inc.
2.CF Industries Holdings Inc.
3. Yara International ASA

The brandguide table above concludes the Agrium Inc SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Agrium Inc. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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