Saudi Arabian Fertilizer Company (SAFCO) SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 2962
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SWOT Analysis of Saudi Arabian Fertilizer Company (SAFCO) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Saudi Arabian Fertilizer Company (SAFCO)

Parent Company

Saudi Arabian Basic Industries Corporation (SABIC)

Category

Specialized Chemicals / Petrochemicals

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Chemistry that matters

USP

Market leader in the manufacture of Petrochemicals and specialized chemicals in Saudi Arabia

Saudi Arabian Fertilizer Company (SAFCO) STP

Segment

Businesses and customers looking for customized and top quality products, spread across the Middle East and Europe.

Target Group

Businesses catering to production of fertilizers and industrial products.

Positioning

First petrochemical company in Saudi Arabia.

Saudi Arabian Fertilizer Company (SAFCO) SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Saudi Arabian Fertilizer Company (SAFCO) :

1. Good financial stability with year-on-year growth for the past 6-7 years
2. Set-up of Jubail Industrial City consisting of 7 factories with an overall capacity of 5.3 million metric tonnes
3. Urea plant contributing to agricultural development of Saudi Arabia.
4. Customer loyalty increasing day-by-day

5. Current market capital of the company is good

Weaknesses

1. Diversity of income sources leads to fluctuations in the stability of cash flows to the company.
2. Labor strikes in the past have led to massive changes in the management, which has resulted in poor productivity.

Opportunities

1. Mergers with Ibn Al-Baytar (National Chemical Fertilizer) for creating financial independence for both the companies.
2.Joint ventures with SABAYEK and Yansab in order to capture different markets and extend partnerships beyond their boundaries.
3. Grant of government’s shares to the workforce has come as a great motivator for improved productivity and growth.

Threats

1. Emergence of substitutes for the company’s products has decreased demand for their products.
2. Increasing competition from local as well as international players.
3. Environmental regulations against certain fertilizer manufacture practices

Saudi Arabian Fertilizer Company (SAFCO) Competition

Competitors

Below are the 3 main Saudi Arabian Fertilizer Company (SAFCO) competitors :

1. Gujarat State Fertilizers and Chemicals Ltd
2. Yara International ASA
3. Acron


The brandguide table above concludes the Saudi Arabian Fertilizer Company (SAFCO) SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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