Published in Industrial Products and Chemicals category by MBA Skool Team
M-Seal is one of the leading brands in the industrial products and chemicals sector. M-Seal SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of M-Seal:
Strong brand recall and effective tagline targeting households.
Wide international presence in South-East Asia, China, Japan, East Europe and North America.
Follows the Pidilite trend of witty and humorous advertising.
Product extensions have also been introduced in the market to cater to respective customers. E.g.:- M-Seal Phataphat, M-Seal Wet-Set and M-Seal white
Good advertising and brand visibility
Above are the strengths in the SWOT Analysis of M-Seal. The strengths of M-Seal looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Brand sale is very seasonal, especially during monsoon and also very occasional, only during leakages or ruptures.
Despite a strong brand, it hasn’t really captured global markets which too can be a huge segment
These were the weaknesses in the M-Seal SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Advertising that depicts new and alternate usage of the brand, especially in households will attract more consumers.
Live demonstrations and contest for housewives will be popular and help in brand visibility.
Above we covered the opportunities in M-Seal SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Construction industry is taking all precautions to prevent building damages and leakages, which may prevent brand sale.
Effective drainage mechanisms form municipalities may also prevent brand sale.
Competition is very strong on a regional level and market potential is decreasing.
The threats in the SWOT Analysis of M-Seal are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Customers looking for quick and cheap solutions to their problems.
Households, Wholesalers, Offices, Plumbers, construction workers, etc.
India’s leading epoxy sealant.
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