M-Seal SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of M-Seal analyses the brand by its strengths, weaknesses, opportunities & threats. In M-Seal SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like M-Seal to benchmark its business & performance as compared to the competitors. M-Seal is one of the leading brands in the industrial products and chemicals sector.

The table below lists the M-Seal SWOT (Strengths, Weaknesses, Opportunities, Threats), top M-Seal competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

M-Seal SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
M-Seal Brand Analysis
Parent Company

Pidilite Industries Ltd.
Category

Adhesives/Sealants
Sector

Industrial Products and Chemicals
Tagline/ Slogan

Ghar mein rakhiye hamesha. M-Seal!

Fixes. Joins. Builds. Seals.
USP

Market leader in epoxy sealants in India.
M-Seal STP
Segment

Customers looking for quick and cheap solutions to their problems.
Target Group

Households, Wholesalers, Offices, Plumbers, construction workers, etc.
Positioning

India’s leading epoxy sealant.
SWOT Analysis of M-Seal
M-Seal Strengths

Below are the Strengths in the SWOT Analysis of M-Seal:

1. Strong brand recall and effective tagline targeting households.
2. Wide international presence in South-East Asia, China, Japan, East Europe and North America.
3. Follows the Pidilite trend of witty and humorous advertising.
4. Product extensions have also been introduced in the market to cater to respective customers. E.g.:- M-Seal Phataphat, M-Seal Wet-Set and M-Seal white
5. Good advertising and brand visibility
M-Seal Weaknesses

Here are the weaknesses in the M-Seal SWOT Analysis:

1. Brand sale is very seasonal, especially during monsoon and also very occasional, only during leakages or ruptures.
2. Despite a strong brand, it hasn’t really captured global markets which too can be a huge segment
M-Seal Opportunities

Following are the Opportunities in M-Seal SWOT Analysis:

1. Advertising that depicts new and alternate usage of the brand, especially in households will attract more consumers.
2. Live demonstrations and contest for housewives will be popular and help in brand visibility.
M-Seal Threats

The threats in the SWOT Analysis of M-Seal are as mentioned:

1. Construction industry is taking all precautions to prevent building damages and leakages, which may prevent brand sale.
2. Effective drainage mechanisms form municipalities may also prevent brand sale.
3. Competition is very strong on a regional level and market potential is decreasing.
M-Seal Competition
M-Seal Competitors

Below are the top 3 competitors of M-Seal:

1. Araldite
2. Bondtide
3. Loctite


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to M-Seal. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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