Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of M-Seal analyses the brand by its strengths, weaknesses, opportunities & threats. In M-Seal SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like M-Seal to benchmark its business & performance as compared to the competitors. M-Seal is one of the leading brands in the industrial products and chemicals sector.
The table below lists the M-Seal SWOT (Strengths, Weaknesses, Opportunities, Threats), top M-Seal competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Customers looking for quick and cheap solutions to their problems.
Households, Wholesalers, Offices, Plumbers, construction workers, etc.
India’s leading epoxy sealant.
SWOT Analysis of M-Seal
Below are the Strengths in the SWOT Analysis of M-Seal:
1. Strong brand recall and effective tagline targeting households. 2. Wide international presence in South-East Asia, China, Japan, East Europe and North America. 3. Follows the Pidilite trend of witty and humorous advertising. 4. Product extensions have also been introduced in the market to cater to respective customers. E.g.:- M-Seal Phataphat, M-Seal Wet-Set and M-Seal white 5. Good advertising and brand visibility
Here are the weaknesses in the M-Seal SWOT Analysis:
1. Brand sale is very seasonal, especially during monsoon and also very occasional, only during leakages or ruptures. 2. Despite a strong brand, it hasn’t really captured global markets which too can be a huge segment
Following are the Opportunities in M-Seal SWOT Analysis:
1. Advertising that depicts new and alternate usage of the brand, especially in households will attract more consumers. 2. Live demonstrations and contest for housewives will be popular and help in brand visibility.
The threats in the SWOT Analysis of M-Seal are as mentioned:
1. Construction industry is taking all precautions to prevent building damages and leakages, which may prevent brand sale. 2. Effective drainage mechanisms form municipalities may also prevent brand sale. 3. Competition is very strong on a regional level and market potential is decreasing.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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