Tata Steel SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 23824

SWOT analysis of Tata Steel analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tata Steel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tata Steel to benchmark its business & performance as compared to the competitors and industry. Tata Steel is one of the leading brands in the industrial products and chemicals sector. The table below also lists the top Tata Steel competitors and elaborates Tata Steel market segmentation, target group, positioning & Unique Selling Proposition (USP).

Tata Steel SWOT, Competitors, Marketing STP & Brand analysis Table
Tata Steel Brand Analysis
Parent Company

Tata Group


Iron & steel


Industrial Products and Chemicals

Tagline/ Slogan

Values stronger than steel


The top ten global steel companies with an annual crude steel capacity of over 28 million tonnes per annum

Tata Steel STP

Strip & long Steel products, Iron ore mining, Agricultural implements

Target Group

Construction, automotive, infrastructure, capital goods


The global steel industry benchmark for value creation and corporate citizenship

Tata Steel SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tata Steel. Strengths are:

1. Raises over 14 million tonnes of ores from its captive collieries, iron ore mines and quarries

2. Adaptability of company in the fast changing environment

3. Excellent integration with Corus which has more than 2000 metallurgists

4. Control over raw materials

5. Economies of scale

6. Strong backing of Tata brand name
7. Operations in 26 countries and a commercial presence in over 50 countries


Here are the weaknesses in the Tata Steel SWOT Analysis:

1. Operational efficiency are not as good as international leaders

2. Slightly lagging in technological front


Following are the Opportunities in Tata Steel SWOT Analysis:

1. Newer technologies- The Corex process, The Hismelt process, Direct iron ore smelting

2. Public private partnership

3. Acquisition of coal blocks in Asia, Africa etc.


The threats in the SWOT Analysis of Tata Steel are as mentioned:

1. Rising coking coal prices

2. India is plagued with violent agitation against land acquisition

3. Government & regulatory norms

4. International competition

Tata Steel Competition

Below are the top 5 Tata Steel competitors:


2. JSW Steel

3. Essar Steel Ltd

4. ArcelorMittal


The brandguide table above concludes the Tata Steel SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tata Steel. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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