Tata Steel SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 20509

SWOT Analysis of Tata Steel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tata Steel

Parent Company

Tata Group


Iron & steel


Industrial Products and Chemicals

Tagline/ Slogan

Values stronger than steel


The top ten global steel companies with an annual crude steel capacity of over 28 million tonnes per annum

Tata Steel STP


Strip & long Steel products, Iron ore mining, Agricultural implements

Target Group

Construction, automotive, infrastructure, capital goods


The global steel industry benchmark for value creation and corporate citizenship

Tata Steel SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tata Steel :

1. Raises over 14 million tonnes of ores from its captive collieries, iron ore mines and quarries

2. Adaptability of company in the fast changing environment

3. Excellent integration with Corus which has more than 2000 metallurgists

4. Control over raw materials

5. Economies of scale

6. Strong backing of Tata brand name
7. Operations in 26 countries and a commercial presence in over 50 countries


1. Operational efficiency are not as good as international leaders

2. Slightly lagging in technological front


1. Newer technologies- The Corex process, The Hismelt process, Direct iron ore smelting

2. Public private partnership

3. Acquisition of coal blocks in Asia, Africa etc.


1. Rising coking coal prices

2. India is plagued with violent agitation against land acquisition

3. Government & regulatory norms

4. International competition

Tata Steel Competition


Below are the 5 main Tata Steel competitors :


2. JSW Steel

3. Essar Steel Ltd

4. ArcelorMittal


The brandguide table above concludes the Tata Steel SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Tata Steel. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: