Tata Steel SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Tata Steel analyses the brand by its strengths, weaknesses, opportunities & threats. In Tata Steel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tata Steel to benchmark its business & performance as compared to the competitors. Tata Steel is one of the leading brands in the industrial products and chemicals sector.

The article below lists the Tata Steel SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tata Steel competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Tata Steel

Tata Steel Overview
Parent Company

Tata Group

Category

Iron & steel

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Values stronger than steel

USP

The top ten global steel companies with an annual crude steel capacity of over 28 million tonnes per annum

Tata Steel STP
Segmentation

Strip & long Steel products, Iron ore mining, Agricultural implements

Target Market

Construction, automotive, infrastructure, capital goods

Positioning

The global steel industry benchmark for value creation and corporate citizenship

SWOT Analysis of Tata Steel

For Tata Steel, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Tata Steel SWOT Analysis:

Tata Steel Strengths

The strengths of Tata Steel looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Tata Steel :

1. Raises over 14 million tonnes of ores from its captive collieries, iron ore mines and quarries

2. Adaptability of company in the fast changing environment

3. Excellent integration with Corus which has more than 2000 metallurgists

4. Control over raw materials

5. Economies of scale

6. Strong backing of Tata brand name
7. Operations in 26 countries and a commercial presence in over 50 countries

Tata Steel Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Tata Steel SWOT Analysis:

1. Operational efficiency are not as good as international leaders

2. Slightly lagging in technological front


Tata Steel Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Tata Steel SWOT Analysis:

1. Newer technologies- The Corex process, The Hismelt process, Direct iron ore smelting

2. Public private partnership

3. Acquisition of coal blocks in Asia, Africa etc.


Tata Steel Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Tata Steel are as mentioned:

1. Rising coking coal prices

2. India is plagued with violent agitation against land acquisition

3. Government & regulatory norms

4. International competition

Tata Steel Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Tata Steel:

1. SAIL

2. JSW Steel

3. Essar Steel Ltd

4. ArcelorMittal

5. POSCO


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tata Steel. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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