Tata Steel SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Tata Steel analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tata Steel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tata Steel to benchmark its business & performance as compared to the competitors and industry. As of 2020, Tata Steel is one of the leading brands in the industrial products and chemicals sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tata Steel competitors and includes Tata Steel target market, segmentation, positioning & Unique Selling Proposition (USP).

Tata Steel SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Tata Steel Brand Analysis
Parent Company

Tata Group

Category

Iron & steel

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Values stronger than steel

USP

The top ten global steel companies with an annual crude steel capacity of over 28 million tonnes per annum

Tata Steel STP
Tata Steel Segmentation

Strip & long Steel products, Iron ore mining, Agricultural implements

Tata Steel Target Market

Construction, automotive, infrastructure, capital goods

Tata Steel Positioning

The global steel industry benchmark for value creation and corporate citizenship

Tata Steel SWOT Analysis
Tata Steel Strengths

Below are the Strengths in the SWOT Analysis of Tata Steel:

1. Raises over 14 million tonnes of ores from its captive collieries, iron ore mines and quarries

2. Adaptability of company in the fast changing environment

3. Excellent integration with Corus which has more than 2000 metallurgists

4. Control over raw materials

5. Economies of scale

6. Strong backing of Tata brand name
7. Operations in 26 countries and a commercial presence in over 50 countries

Tata Steel Weaknesses

Here are the weaknesses in the Tata Steel SWOT Analysis:

1. Operational efficiency are not as good as international leaders

2. Slightly lagging in technological front

Tata Steel Opportunities

Following are the Opportunities in Tata Steel SWOT Analysis:

1. Newer technologies- The Corex process, The Hismelt process, Direct iron ore smelting

2. Public private partnership

3. Acquisition of coal blocks in Asia, Africa etc.

Tata Steel Threats

The threats in the SWOT Analysis of Tata Steel are as mentioned:

1. Rising coking coal prices

2. India is plagued with violent agitation against land acquisition

3. Government & regulatory norms

4. International competition

Tata Steel Competition
Competitors

Below are the top 5 Tata Steel competitors:

1. SAIL

2. JSW Steel

3. Essar Steel Ltd

4. ArcelorMittal

5. POSCO


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tata Steel. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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