Tata Steel SWOT Analysis
Tata Steel is one of the leading brands in the industrial products and chemicals sector. Tata Steel SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Tata Steel:
Quick Glance:
Tata Steel Strengths
- Raises over 14 million tonnes of ores from its captive collieries, iron ore mines and quarries
- Adaptability of company in the fast changing environment
- Excellent integration with Corus which has more than 2000 metallurgists
- Control over raw materials
- Economies of scale
- Strong backing of Tata brand name
- Operations in 26 countries and a commercial presence in over 50 countries
Above are the strengths in the SWOT Analysis of Tata Steel. The strengths of Tata Steel looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Tata Steel Weaknesses
- Operational efficiency are not as good as international leaders
- Slightly lagging in technological front
These were the weaknesses in the Tata Steel SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Tata Steel Opportunities
- Newer technologies- The Corex process, The Hismelt process, Direct iron ore smelting
- Public private partnership
- Acquisition of coal blocks in Asia, Africa etc.
Above we covered the opportunities in Tata Steel SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Tata Steel Threats
- Rising coking coal prices
- India is plagued with violent agitation against land acquisition
- Government & regulatory norms
- International competition
The threats in the SWOT Analysis of Tata Steel are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Tata Steel SWOT analysis.
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About Tata Steel
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Tata Steel Overview | |
|---|---|
| Parent Company |
Tata Group |
| Category |
Iron & steel |
| Sector | |
| Tagline/ Slogan |
Values stronger than steel |
| USP |
The top ten global steel companies with an annual crude steel capacity of over 28 million tonnes per annum |
| Tata Steel STP | |
| Segmentation |
Strip & long Steel products, Iron ore mining, Agricultural implements |
| Target Market |
Construction, automotive, infrastructure, capital goods |
| Positioning |
The global steel industry benchmark for value creation and corporate citizenship |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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