Linde Group SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 3256

SWOT Analysis of Linde Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Linde Group

Parent Company

Linde Group


Diversified Chemical


Industrial Products

Tagline/ Slogan



Part of world’s largest industrial gas company



Fine & specialty chemicals, Base & petrochemicals, Pharma & biotech and Refining

Target Group

Healthcare industry, energy requirements, gas products


Cost efficient sustainable solutions to customers

SWOT Analysis


1. Offers complete portfolio of industrial and specialty gases and applications to support chemical production processes

2. Focused on innovative solutions engineered to improve safety, enhance quality and reduce environmental impact

3. Experts in Inerting, purging & blanketing

4. Presence in water treatment sector

5. Over 60,000 employees form a huge workforce with expertise for the company

6. Through international collaboration and partnerships, it has its presence in 100 countries


1. The fluctuation in economic condition affects the industry

2. Production cost affected by the increasing cost of production of industrial gases

3. Growth of the business limited by raising debt


1. Innovations such as alternatives to carcinogenic solvents attracting customers by offering environment friendly solutions

2. To thrive on cost efficient modular and hardware footprints

3. Requirements to meet stringent energy targets by customers

4. Owners of largest helium facility


1. Increase inclination towards shale gas and by products

2. Threat of further decrease in production margin

3. High levels of sovereign debt worldwide, currency fluctuations



1. Air Liquide SA

2. Air Products and Chemicals, Inc.

3. Airgas, Inc.

4. Praxair, Inc.

The table above concludes the Linde Group SWOT analysis along with its marketing and brand parameters.


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