Published in IT & Technology category by MBA Skool Team
Cleartrip is one of the leading brands in the IT & Technology sector. Cleartrip SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Cleartrip:
Above are the strengths in the SWOT Analysis of Cleartrip. The strengths of Cleartrip looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Unable to attract customers who are not internet savvy
Reluctance in customers to avail bookings through online payments
Cases of Unsatisfactory customer service in terms of addressing issues
These were the weaknesses in the Cleartrip SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Customers currently using traditional methods of bookings
Offer better travel packages in line with customer expectation
Untapped sections of international tourism market
Above we covered the opportunities in Cleartrip SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Possible lack of co-ordination with tourism entities
Present competitors having substantial market share
Newly emerging online booking portals with better offerings
The threats in the SWOT Analysis of Cleartrip are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Effective online booking portal due to large contacts with tourism entities
Internet users looking for travel booking
Travelers who use internet for online transactions
Positioned as a very simple and comprehensive online booking portal
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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