Cleartrip SWOT Analysis, Competitors & USP
SWOT analysis of Cleartrip analyses the brand by its strengths, weaknesses, opportunities & threats. In Cleartrip SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Cleartrip to benchmark its business & performance as compared to the competitors. Cleartrip is one of the leading brands in the IT & Technology sector.
The table below lists the Cleartrip SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cleartrip competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
|
Cleartrip | |
| Parent Company |
Cleartrip Ltd |
|---|---|
| Category |
Website-online travel ticket |
| Sector | |
| Tagline/ Slogan |
Making travel simple |
| USP |
Effective online booking portal due to large contacts with tourism entities |
| Cleartrip STP | |
| Segment |
Internet users looking for travel booking |
| Target Group |
Travelers who use internet for online transactions |
| Positioning |
Positioned as a very simple and comprehensive online booking portal |
| SWOT Analysis of Cleartrip | |
| Cleartrip Strengths |
Below are the Strengths in the SWOT Analysis of Cleartrip: 1. Simple Interface and processes |
| Cleartrip Weaknesses |
Here are the weaknesses in the Cleartrip SWOT Analysis: 1.Unable to attract customers who are not internet savvy |
| Cleartrip Opportunities |
Following are the Opportunities in Cleartrip SWOT Analysis: 1.Customers currently using traditional methods of bookings |
| Cleartrip Threats |
The threats in the SWOT Analysis of Cleartrip are as mentioned: 1. Possible lack of co-ordination with tourism entities |
| Cleartrip Competition | |
| Cleartrip Competitors |
Below are the top 3 competitors of Cleartrip: 1. Makemytrip |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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