Cleartrip SWOT Analysis, Competitors & USP
SWOT analysis of Cleartrip analyses the brand by its strengths, weaknesses, opportunities & threats. In Cleartrip SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Cleartrip to benchmark its business & performance as compared to the competitors. Cleartrip is one of the leading brands in the IT & Technology sector.
The table below lists the Cleartrip SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cleartrip competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
|
Cleartrip | |
| Parent Company |
Cleartrip Ltd |
|---|---|
| Category |
Website-online travel ticket |
| Sector | |
| Tagline/ Slogan |
Making travel simple |
| USP |
Effective online booking portal due to large contacts with tourism entities |
| Cleartrip STP | |
| Segment |
Internet users looking for travel booking |
| Target Group |
Travelers who use internet for online transactions |
| Positioning |
Positioned as a very simple and comprehensive online booking portal |
| SWOT Analysis of Cleartrip | |
| Cleartrip Strengths |
Below are the Strengths in the SWOT Analysis of Cleartrip: 1. Simple Interface and processes |
| Cleartrip Weaknesses |
Here are the weaknesses in the Cleartrip SWOT Analysis: 1.Unable to attract customers who are not internet savvy |
| Cleartrip Opportunities |
Following are the Opportunities in Cleartrip SWOT Analysis: 1.Customers currently using traditional methods of bookings |
| Cleartrip Threats |
The threats in the SWOT Analysis of Cleartrip are as mentioned: 1. Possible lack of co-ordination with tourism entities |
| Cleartrip Competition | |
| Cleartrip Competitors |
Below are the top 3 competitors of Cleartrip: 1. Makemytrip |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cleartrip. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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