Cleartrip SWOT Analysis

Published in IT & Technology category by MBA Skool Team

Here is a detailed SWOT analysis of Cleartrip covering strengths, weaknesses, opportunities and threats.

Cleartrip Strengths

  1. Simple Interface and processes
  2. Presence in the international business scenario
  3. Good customer support for customers
  4. Highly Customer oriented
  5. Tieups with airlines, corporates and hotel chains

Above are the strengths in the SWOT Analysis of Cleartrip. The strengths of Cleartrip looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Cleartrip Weaknesses

  1. Unable to attract customers who are not internet savvy
  2. Reluctance in customers to avail bookings through online payments
  3. Cases of Unsatisfactory customer service in terms of addressing issues

These were the weaknesses in the Cleartrip SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Cleartrip Opportunities

  1. Customers currently using traditional methods of bookings
  2. Offer better travel packages in line with customer expectation
  3. Untapped sections of international tourism market

Above we covered the opportunities in Cleartrip SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Cleartrip Threats

  1. Possible lack of co-ordination with tourism entities
  2. Present competitors having substantial market share
  3. Newly emerging online booking portals with better offerings

The threats in the SWOT Analysis of Cleartrip are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Cleartrip SWOT analysis.

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About Cleartrip

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Cleartrip

Parent Company

Cleartrip Ltd

Category

Website-online travel ticket

Sector

IT & Technology

Tagline/ Slogan

Making travel simple

USP

Effective online booking portal due to large contacts with tourism entities

Cleartrip STP
Segmentation

Internet users looking for travel booking

Target Market

Travelers who use internet for online transactions

Positioning

Positioned as a very simple and comprehensive online booking portal

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Cleartrip. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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