Cleartrip SWOT Analysis
Cleartrip is one of the leading brands in the IT & Technology sector. Cleartrip SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Cleartrip:
Quick Glance:
Cleartrip Strengths
- Simple Interface and processes
- Presence in the international business scenario
- Good customer support for customers
- Highly Customer oriented
- Tieups with airlines, corporates and hotel chains
Above are the strengths in the SWOT Analysis of Cleartrip. The strengths of Cleartrip looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Cleartrip Weaknesses
- Unable to attract customers who are not internet savvy
- Reluctance in customers to avail bookings through online payments
- Cases of Unsatisfactory customer service in terms of addressing issues
These were the weaknesses in the Cleartrip SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Cleartrip Opportunities
- Customers currently using traditional methods of bookings
- Offer better travel packages in line with customer expectation
- Untapped sections of international tourism market
Above we covered the opportunities in Cleartrip SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Cleartrip Threats
- Possible lack of co-ordination with tourism entities
- Present competitors having substantial market share
- Newly emerging online booking portals with better offerings
The threats in the SWOT Analysis of Cleartrip are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Cleartrip SWOT analysis.
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About Cleartrip
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Cleartrip | |
| Parent Company |
Cleartrip Ltd |
|---|---|
| Category |
Website-online travel ticket |
| Sector | |
| Tagline/ Slogan |
Making travel simple |
| USP |
Effective online booking portal due to large contacts with tourism entities |
| Cleartrip STP | |
| Segmentation |
Internet users looking for travel booking |
| Target Market |
Travelers who use internet for online transactions |
| Positioning |
Positioned as a very simple and comprehensive online booking portal |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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