Cleartrip SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Cleartrip analyses the brand by its strengths, weaknesses, opportunities & threats. In Cleartrip SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cleartrip to benchmark its business & performance as compared to the competitors. Cleartrip is one of the leading brands in the IT & Technology sector.

The table below lists the Cleartrip SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cleartrip competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Cleartrip SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Cleartrip

Parent Company

Cleartrip Ltd

Category

Website-online travel ticket

Sector

IT & Technology

Tagline/ Slogan

Making travel simple

USP

Effective online booking portal due to large contacts with tourism entities

Cleartrip STP
Segment

Internet users looking for travel booking

Target Group

Travelers who use internet for online transactions

Positioning

Positioned as a very simple and comprehensive online booking portal

SWOT Analysis of Cleartrip
Cleartrip Strengths

Below are the Strengths in the SWOT Analysis of Cleartrip:

1. Simple Interface and processes
2. Presence in the international business scenario
3. Good customer support for customers
4. Highly Customer oriented
5. Tieups with airlines, corporates and hotel chains

Cleartrip Weaknesses

Here are the weaknesses in the Cleartrip SWOT Analysis:

1.Unable to attract customers who are not internet savvy
2.Reluctance in customers to avail bookings through online payments
3.Cases of Unsatisfactory customer service in terms of addressing issues

Cleartrip Opportunities

Following are the Opportunities in Cleartrip SWOT Analysis:

1.Customers currently using traditional methods of bookings
2.Offer better travel packages in line with customer expectation
3.Untapped sections of international tourism market

Cleartrip Threats

The threats in the SWOT Analysis of Cleartrip are as mentioned:

1. Possible lack of co-ordination with tourism entities
2.Present competitors having substantial market share
3. Newly emerging online booking portals with better offerings

Cleartrip Competition
Cleartrip Competitors

Below are the top 3 competitors of Cleartrip:

1. Makemytrip
2.Yatra
3.Travelguru

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cleartrip. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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