Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Cleartrip analyses the brand by its strengths, weaknesses, opportunities & threats. In Cleartrip SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Cleartrip to benchmark its business & performance as compared to the competitors. Cleartrip is one of the leading brands in the IT & Technology sector.
The table below lists the Cleartrip SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cleartrip competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Effective online booking portal due to large contacts with tourism entities
Internet users looking for travel booking
Travelers who use internet for online transactions
Positioned as a very simple and comprehensive online booking portal
SWOT Analysis of Cleartrip
Below are the Strengths in the SWOT Analysis of Cleartrip:
1. Simple Interface and processes 2. Presence in the international business scenario 3. Good customer support for customers 4. Highly Customer oriented 5. Tieups with airlines, corporates and hotel chains
Here are the weaknesses in the Cleartrip SWOT Analysis:
1.Unable to attract customers who are not internet savvy 2.Reluctance in customers to avail bookings through online payments 3.Cases of Unsatisfactory customer service in terms of addressing issues
Following are the Opportunities in Cleartrip SWOT Analysis:
1.Customers currently using traditional methods of bookings 2.Offer better travel packages in line with customer expectation 3.Untapped sections of international tourism market
The threats in the SWOT Analysis of Cleartrip are as mentioned:
1. Possible lack of co-ordination with tourism entities 2.Present competitors having substantial market share 3. Newly emerging online booking portals with better offerings
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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