OlaCabs SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of OlaCabs analyses the brand by its strengths, weaknesses, opportunities & threats. In OlaCabs SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like OlaCabs to benchmark its business & performance as compared to the competitors. OlaCabs is one of the leading brands in the IT & Technology sector.

The table below lists the OlaCabs SWOT (Strengths, Weaknesses, Opportunities, Threats), top OlaCabs competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

OlaCabs SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
OlaCabs Brand Analysis
Parent Company

ANI Technologies Pvt Ltd

Category

Service provider for taxi hiring (Aggregator)

Sector

IT & Technology

Tagline/ Slogan

Chalo Niklo

USP

Standardized customer experience & Price transparency

OlaCabs STP
Segment

People who mobile from one place to another for any purpose

Target Group

Customers who are in need of cabs instantly

Positioning

Using technology to bring the higher efficiency and customer experience

SWOT Analysis of OlaCabs
OlaCabs Strengths

Below are the Strengths in the SWOT Analysis of OlaCabs:

1. First mover advantage as a taxi aggregator in India

2. Acquisition of Taxi For Sure made it No. 1 in India

3. Top of the mind service

4. High awareness due to aggressive TV, online and print media marketing

5.Huge customer base & due to network effect it is increasing

6. Rapid expansion and online application

7. Multiple rounds of VC investments have made the brand financially strong

OlaCabs Weaknesses

Here are the weaknesses in the OlaCabs SWOT Analysis:

1. Drivers are the face of the company and hence their misbehavior directly affects the brand image

2. While the demand is huge, amount of cash burning is huge and monetization is very difficult

OlaCabs Opportunities

Following are the Opportunities in OlaCabs SWOT Analysis:

1. Unorganized market is huge (~90%) and hence potential is high

2.Increasing internet penetration & smart phone users

3. Rising disposable income

4. Shifting of consumers towards convenience creates huge demand

5. Acquisition of smaller players

OlaCabs Threats

The threats in the SWOT Analysis of OlaCabs are as mentioned:

1. Rising competition

2. Uber has deep pocket and hence can burn cash heavily

3. Presence of many national players

4. Absence of clear government regulations in developing countries

5. Future is unclear due to lack of regulations and Customer loyalty is less in this industry

OlaCabs Competition
OlaCabs Competitors

Below are the top 5 competitors of OlaCabs:

1. Uber Cabs

2. Meru cabs (India)

3. Easycabs

4. Unorganized players (Auto rickshaws/Taxis)

5. Carpooling services

 


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to OlaCabs. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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