Published in IT & Technology category by MBA Skool Team
Angry Birds is one of the leading brands in the IT & Technology sector. Angry Birds SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Angry Birds:
High revenue and Huge customer base with over 2 billion downloads
Many variants are available at affordable price
Excellent customer service and public relations
They have a policy that they will answer all fan mail regarding suggestions or problems with one of their apps
Strong in social media marketing, and also has toys, merchandise, theme-parks on the brand
Excellent brand image and good branding strategy
Simple, easy to understand and addictive games, allowing a wide range of people to enjoy it
Involved in promotional activities like pairing with Rio for a super bowl ad
Above are the strengths in the SWOT Analysis of Angry Birds. The strengths of Angry Birds looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Angry Birds Weaknesses
It's difficult to maintain the game new & fresh and keep people coming back
People get addicted to games for a short span hence limited brand loyalty
These were the weaknesses in the Angry Birds SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Being fun, it has a sense of escapism, bringing out the child in us
Angry Birds STP
People who play games
All smartphone users who play games
A story of psychology sociology and addiction
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