Angry Birds SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 3795

SWOT analysis of Angry Birds analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Angry Birds SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Angry Birds to benchmark its business & performance as compared to the competitors and industry. Angry Birds is one of the leading brands in the IT & Technology sector. The table below also lists the top Angry Birds competitors and elaborates Angry Birds market segmentation, target group, positioning & Unique Selling Proposition (USP).

Angry Birds SWOT, Competitors, Marketing STP & Brand analysis Table
Angry Birds Brand Analysis
Parent Company

Rovio Entertainment.


Mobile Application - Games


IT & Technology

Tagline/ Slogan



Being fun, it has a sense of escapism, bringing out the child in us

Angry Birds STP

People who play games

Target Group

All smartphone users who play games


A story of psychology sociology and addiction

Angry Birds SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Angry Birds. Strengths are:

1. High awareness & top of the mind game

2. High revenue and Huge customer base with over 2 billion downloads

3. Many variants are available at affordable price

4. Excellent customer service and public relations

5. They have a policy that they will answer all fan mail regarding suggestions or problems with one of their apps

6. Strong in social media marketing, and also has toys, merchandise, theme-parks on the brand

7. Excellent brand image and good branding strategy

8. Simple, easy to understand and addictive games, allowing a wide range of people to enjoy it

9. Involved in promotional activities like pairing with Rio for a super bowl ad


Here are the weaknesses in the Angry Birds SWOT Analysis:

1. It's difficult to maintain the game new & fresh and keep people coming back

2. People get addicted to games for a short span hence limited brand loyalty


Following are the Opportunities in Angry Birds SWOT Analysis:

1. Increasing internet penetration & smart phone users

2. Can do brand extension & introduce new angry birds based games

3. Add more characters and keep the game fresh

4. Rovio has also an option of create a movie series based on the angry birds theme

5.Huge potential for in-app advertising


The threats in the SWOT Analysis of Angry Birds are as mentioned:

1. Product Substitution and entry of many new products

2.Product life cycle time is less and It's easy to copy an app with rapid technology change

3. Information leaks- competitors are able to access your launch dates for product and create counter strategies like releasing a new product

4.The mobile app industry is very fragile

5. Copyright Infringement- unauthorized selling of angry birds merchandise is being sold in stores around the world

Angry Birds Competition

Below are the top 3 Angry Birds competitors:

1. Temple Run

2. Fruit Ninja

3. Subway surf


The brandguide table above concludes the Angry Birds SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Angry Birds. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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