Angry Birds SWOT Analysis, Competitors & USP

Angry Birds

Parent Company

Rovio Entertainment.

Category

Mobile Application - Games

Sector

IT & Technology

Tagline/ Slogan

-

USP

Being fun, it has a sense of escapism, bringing out the child in us

Angry Birds STP

Segment

People who play games

Target Group

All smartphone users who play games

Positioning

A story of psychology sociology and addiction

Angry Birds SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Angry Birds. Strengths are:

1. High awareness & top of the mind game

2. High revenue and Huge customer base with over 2 billion downloads

3. Many variants are available at affordable price

4. Excellent customer service and public relations

5. They have a policy that they will answer all fan mail regarding suggestions or problems with one of their apps

6. Strong in social media marketing, and also has toys, merchandise, theme-parks on the brand

7. Excellent brand image and good branding strategy

8. Simple, easy to understand and addictive games, allowing a wide range of people to enjoy it

9. Involved in promotional activities like pairing with Rio for a super bowl ad

Weaknesses

Here are the weaknesses in the Angry Birds SWOT Analysis:

1. It's difficult to maintain the game new & fresh and keep people coming back

2. People get addicted to games for a short span hence limited brand loyalty

Opportunities

Following are the Opportunities in Angry Birds SWOT Analysis:

1. Increasing internet penetration & smart phone users

2. Can do brand extension & introduce new angry birds based games

3. Add more characters and keep the game fresh

4. Rovio has also an option of create a movie series based on the angry birds theme

5.Huge potential for in-app advertising

Threats

The threats in the SWOT Analysis of Angry Birds are as mentioned:

1. Product Substitution and entry of many new products

2.Product life cycle time is less and It's easy to copy an app with rapid technology change

3. Information leaks- competitors are able to access your launch dates for product and create counter strategies like releasing a new product

4.The mobile app industry is very fragile

5. Copyright Infringement- unauthorized selling of angry birds merchandise is being sold in stores around the world

Angry Birds Competition

Competitors

Below are the top 3 Angry Birds competitors:

1. Temple Run

2. Fruit Ninja

3. Subway surf