Angry Birds SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Angry Birds SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Angry Birds, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Angry Birds to benchmark its business & performance as compared to the competitors, and make strategic improvements. Angry Birds is one of the leading brands in the IT & Technology sector.

The article below lists the Angry Birds SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Angry Birds SWOT Analysis:

SWOT Analysis of Angry Birds

For Angry Birds, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Angry Birds Strengths

The strengths of Angry Birds looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Angry Birds :

1. High awareness & top of the mind game

2. High revenue and Huge customer base with over 2 billion downloads

3. Many variants are available at affordable price

4. Excellent customer service and public relations

5. They have a policy that they will answer all fan mail regarding suggestions or problems with one of their apps

6. Strong in social media marketing, and also has toys, merchandise, theme-parks on the brand

7. Excellent brand image and good branding strategy

8. Simple, easy to understand and addictive games, allowing a wide range of people to enjoy it

9. Involved in promotional activities like pairing with Rio for a super bowl ad

Angry Birds Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Angry Birds SWOT Analysis:

1. It's difficult to maintain the game new & fresh and keep people coming back

2. People get addicted to games for a short span hence limited brand loyalty

Angry Birds Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Angry Birds SWOT Analysis:

1. Increasing internet penetration & smart phone users

2. Can do brand extension & introduce new angry birds based games

3. Add more characters and keep the game fresh

4. Rovio has also an option of create a movie series based on the angry birds theme

5.Huge potential for in-app advertising

Angry Birds Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Angry Birds are as mentioned:

1. Product Substitution and entry of many new products

2.Product life cycle time is less and It's easy to copy an app with rapid technology change

3. Information leaks- competitors are able to access your launch dates for product and create counter strategies like releasing a new product

4.The mobile app industry is very fragile

5. Copyright Infringement- unauthorized selling of angry birds merchandise is being sold in stores around the world

Angry Birds Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Angry Birds:

1. Temple Run

2. Fruit Ninja

3. Subway surf

Hence this concludes the Angry Birds SWOT analysis.

Continue reading more about the brand/company.

About Angry Birds

Angry Birds Overview
Parent Company

Rovio Entertainment.


Mobile Application - Games


IT & Technology

Tagline/ Slogan



Being fun, it has a sense of escapism, bringing out the child in us

Angry Birds STP

People who play games

Target Market

All smartphone users who play games


A story of psychology sociology and addiction


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Angry Birds. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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