Angry Birds SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Angry Birds analyses the brand by its strengths, weaknesses, opportunities & threats. In Angry Birds SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Angry Birds to benchmark its business & performance as compared to the competitors. Angry Birds is one of the leading brands in the IT & Technology sector.

The table below lists the Angry Birds SWOT (Strengths, Weaknesses, Opportunities, Threats), top Angry Birds competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Angry Birds SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Angry Birds Brand Analysis
Parent Company

Rovio Entertainment.


Mobile Application - Games


IT & Technology

Tagline/ Slogan



Being fun, it has a sense of escapism, bringing out the child in us

Angry Birds STP

People who play games

Target Group

All smartphone users who play games


A story of psychology sociology and addiction

SWOT Analysis of Angry Birds
Angry Birds Strengths

Below are the Strengths in the SWOT Analysis of Angry Birds:

1. High awareness & top of the mind game

2. High revenue and Huge customer base with over 2 billion downloads

3. Many variants are available at affordable price

4. Excellent customer service and public relations

5. They have a policy that they will answer all fan mail regarding suggestions or problems with one of their apps

6. Strong in social media marketing, and also has toys, merchandise, theme-parks on the brand

7. Excellent brand image and good branding strategy

8. Simple, easy to understand and addictive games, allowing a wide range of people to enjoy it

9. Involved in promotional activities like pairing with Rio for a super bowl ad

Angry Birds Weaknesses

Here are the weaknesses in the Angry Birds SWOT Analysis:

1. It's difficult to maintain the game new & fresh and keep people coming back

2. People get addicted to games for a short span hence limited brand loyalty

Angry Birds Opportunities

Following are the Opportunities in Angry Birds SWOT Analysis:

1. Increasing internet penetration & smart phone users

2. Can do brand extension & introduce new angry birds based games

3. Add more characters and keep the game fresh

4. Rovio has also an option of create a movie series based on the angry birds theme

5.Huge potential for in-app advertising

Angry Birds Threats

The threats in the SWOT Analysis of Angry Birds are as mentioned:

1. Product Substitution and entry of many new products

2.Product life cycle time is less and It's easy to copy an app with rapid technology change

3. Information leaks- competitors are able to access your launch dates for product and create counter strategies like releasing a new product

4.The mobile app industry is very fragile

5. Copyright Infringement- unauthorized selling of angry birds merchandise is being sold in stores around the world

Angry Birds Competition
Angry Birds Competitors

Below are the top 3 competitors of Angry Birds:

1. Temple Run

2. Fruit Ninja

3. Subway surf


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Angry Birds. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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