Angry Birds SWOT Analysis, Competitors & USP
SWOT analysis of Angry Birds analyses the brand by its strengths, weaknesses, opportunities & threats. In Angry Birds SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Angry Birds to benchmark its business & performance as compared to the competitors. Angry Birds is one of the leading brands in the IT & Technology sector.
The table below lists the Angry Birds SWOT (Strengths, Weaknesses, Opportunities, Threats), top Angry Birds competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Angry Birds Brand Analysis | |
|---|---|
| Parent Company |
Rovio Entertainment. |
| Category |
Mobile Application - Games |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Being fun, it has a sense of escapism, bringing out the child in us |
| Angry Birds STP | |
| Segment |
People who play games |
| Target Group |
All smartphone users who play games |
| Positioning |
A story of psychology sociology and addiction |
| SWOT Analysis of Angry Birds | |
| Angry Birds Strengths |
Below are the Strengths in the SWOT Analysis of Angry Birds: 1. High awareness & top of the mind game 2. High revenue and Huge customer base with over 2 billion downloads 3. Many variants are available at affordable price 4. Excellent customer service and public relations 5. They have a policy that they will answer all fan mail regarding suggestions or problems with one of their apps 6. Strong in social media marketing, and also has toys, merchandise, theme-parks on the brand 7. Excellent brand image and good branding strategy 8. Simple, easy to understand and addictive games, allowing a wide range of people to enjoy it 9. Involved in promotional activities like pairing with Rio for a super bowl ad |
| Angry Birds Weaknesses |
Here are the weaknesses in the Angry Birds SWOT Analysis: 1. It's difficult to maintain the game new & fresh and keep people coming back 2. People get addicted to games for a short span hence limited brand loyalty |
| Angry Birds Opportunities |
Following are the Opportunities in Angry Birds SWOT Analysis: 1. Increasing internet penetration & smart phone users 2. Can do brand extension & introduce new angry birds based games 3. Add more characters and keep the game fresh 4. Rovio has also an option of create a movie series based on the angry birds theme 5.Huge potential for in-app advertising |
| Angry Birds Threats |
The threats in the SWOT Analysis of Angry Birds are as mentioned: 1. Product Substitution and entry of many new products 2.Product life cycle time is less and It's easy to copy an app with rapid technology change 3. Information leaks- competitors are able to access your launch dates for product and create counter strategies like releasing a new product 4.The mobile app industry is very fragile 5. Copyright Infringement- unauthorized selling of angry birds merchandise is being sold in stores around the world |
| Angry Birds Competition | |
| Angry Birds Competitors |
Below are the top 3 competitors of Angry Birds: 1. Temple Run 2. Fruit Ninja 3. Subway surf |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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