Naaptol SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Naaptol analyses the brand by its strengths, weaknesses, opportunities & threats. In Naaptol SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Naaptol to benchmark its business & performance as compared to the competitors. Naaptol is one of the leading brands in the IT & Technology sector.

The table below lists the Naaptol SWOT (Strengths, Weaknesses, Opportunities, Threats), top Naaptol competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Naaptol SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Naaptol Brand Analysis
Parent Company

Naaptol Online Shopping Pvt Ltd




IT & Technology

Shop Right, Shop More; Naaptol Kya Kiya


Brand awareness and its reach in India

Naaptol STP

Price conscious online shoppers

Target Group

Price sensitive, middle income customers


Great products at affordable rates

SWOT Analysis of Naaptol
Naaptol Strengths

Below are the Strengths in the SWOT Analysis of Naaptol:

1. Leveraging the power of India Post to deliver across the length and breadth of the country.

2. Handling online and offline sales together with customer service increases its power of customer acquisition.

3. Strong advertisement in about 35 publications and about 25  channels increased the brand of “Naaptol”

4. Strong focus for profits instead of simply following red ocean strategy.

5. Product portfolio includes apparel, mobile phones, consumer electronics, home furnishings, kitchen appliances, furniture

6. Has been recognized with several awards and distinctions

Naaptol Weaknesses

Here are the weaknesses in the Naaptol SWOT Analysis:

1. Naaptol is not leveraging the full potential of ecommerce by treating as just another arm of their business
2. Limited visibility of Naaptol as an ecommerce portal

Naaptol Opportunities

Following are the Opportunities in Naaptol SWOT Analysis:

1.Acquisition of smaller ecommerce firms  
2.Concentration on as a strong second arm of business

3. Using their strong brand image to the maximum

4. More advertising to boost business and increase penetration in India as well as abroad

Naaptol Threats

The threats in the SWOT Analysis of Naaptol are as mentioned:

1.Various firms like Flipkart, Amazon, Snapdeal are strengthening their foothold in Indian online retail market.

2. Govt policies and regulations

3. Brand loyalty low due to many options available to customers

Naaptol Competition
Naaptol Competitors

Below are the top 4 competitors of Naaptol:


4. Amazon

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Naaptol. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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