Naaptol SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Naaptol analyses the brand by its strengths, weaknesses, opportunities & threats. In Naaptol SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Naaptol to benchmark its business & performance as compared to the competitors. Naaptol is one of the leading brands in the IT & Technology sector.

The article below lists the Naaptol SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Naaptol SWOT Analysis:

SWOT Analysis of Naaptol

For Naaptol, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Naaptol Strengths

The strengths of Naaptol looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Naaptol :

1. Leveraging the power of India Post to deliver across the length and breadth of the country.

2. Handling online and offline sales together with customer service increases its power of customer acquisition.

3. Strong advertisement in about 35 publications and about 25  channels increased the brand of “Naaptol”

4. Strong focus for profits instead of simply following red ocean strategy.

5. Product portfolio includes apparel, mobile phones, consumer electronics, home furnishings, kitchen appliances, furniture

6. Has been recognized with several awards and distinctions

Naaptol Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Naaptol SWOT Analysis:

1. Naaptol is not leveraging the full potential of ecommerce by treating naaptol.com as just another arm of their business
2. Limited visibility of Naaptol as an ecommerce portal


Naaptol Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Naaptol SWOT Analysis:

1.Acquisition of smaller ecommerce firms  
2.Concentration on naaptol.com as a strong second arm of business

3. Using their strong brand image to the maximum

4. More advertising to boost business and increase penetration in India as well as abroad

Naaptol Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Naaptol are as mentioned:

1.Various firms like Flipkart, Amazon, Snapdeal are strengthening their foothold in Indian online retail market.

2. Govt policies and regulations

3. Brand loyalty low due to many options available to customers


Naaptol Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Naaptol:

1.Homeshop18
2.Flipkart
3.Snapdeal

4. Amazon

Hence this concludes the Naaptol SWOT analysis.

Continue reading more about the brand/company.

About Naaptol

Naaptol Overview
Parent Company

Naaptol Online Shopping Pvt Ltd

Category

Ecommerce

Sector

IT & Technology

Shop Right, Shop More; Naaptol Kya Kiya

USP

Brand awareness and its reach in India

Naaptol STP
Segmentation

Price conscious online shoppers

Target Market

Price sensitive, middle income customers

Positioning

Great products at affordable rates


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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