Published in IT & Technology category by MBA Skool Team
Naaptol is one of the leading brands in the IT & Technology sector. Naaptol SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Naaptol:
Leveraging the power of India Post to deliver across the length and breadth of the country.
Handling online and offline sales together with customer service increases its power of customer acquisition.
Strong advertisement in about 35 publications and about 25channels increased the brand of “Naaptol”
Strong focus for profits instead of simply following red ocean strategy.
Product portfolio includes apparel, mobile phones, consumer electronics, home furnishings, kitchen appliances, furniture
Has been recognized with several awards and distinctions
Above are the strengths in the SWOT Analysis of Naaptol. The strengths of Naaptol looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Naaptol is not leveraging the full potential of ecommerce by treating naaptol.com as just another arm of their business
Limited visibility of Naaptol as an ecommerce portal
These were the weaknesses in the Naaptol SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Acquisition of smaller ecommerce firms
Concentration on naaptol.com as a strong second arm of business
Using their strong brand image to the maximum
More advertising to boost business and increase penetration in India as well as abroad
Above we covered the opportunities in Naaptol SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Various firms like Flipkart, Amazon, Snapdeal are strengthening their foothold in Indian online retail market.
Govt policies and regulations
Brand loyalty low due to many options available to customers
The threats in the SWOT Analysis of Naaptol are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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