Published in IT & Technology category by MBA Skool Team
Flipkart is one of the leading brands in the IT & Technology sector. Flipkart SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Flipkart:
Innovative advertisements of Flipkart featuring kids who portray the role of adults. This increases brand awareness and also expands the customer base of online shoppers.
Flipkart is backed by global investors like Tiger Global, DST Global, and Naspers
Impressive list of acquisitions like Myntra, LetsBuy, Chakpak, AdiQuity etc
Exclusive tie-ups with brands like Motorola Mobility, Xiaomi led to very successful product launches
Venturing into product manufacturing For eg- Digiflip tablets, Citron home appliances and health care devices
Flipkart has a strong logistic support of eKart
Flipkart is the first billion dollar ecommerce company in India.
Millions of people are registered users with the brand
Strong presence of Flipkart due to extensive advertising, marketing etc
Good customer support like helpline, online feedbacks, product replacements etc
Above are the strengths in the SWOT Analysis of Flipkart. The strengths of Flipkart looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Huge investment leading to losses over the years hurts the brand image of Flipkart
Acquisition of loss making firms can add to its burden
These were the weaknesses in the Flipkart SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Flipkart has a wide variety of products across many segments
Customers who prefer online medium of shopping
Middle and upper-middle income online shoppers
Flipkart is a one stop online store to cater to all customer needs
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