Flipkart SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Flipkart SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Flipkart, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Flipkart to benchmark its business & performance as compared to the competitors, and make strategic improvements. Flipkart is one of the leading brands in the IT & Technology sector.

The article below lists the Flipkart SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Flipkart SWOT Analysis:

SWOT Analysis of Flipkart

For Flipkart, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Flipkart Strengths

The strengths of Flipkart looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Flipkart :

1. Innovative advertisements of Flipkart featuring kids who portray the role of adults. This increases brand awareness and also expands the customer base of online shoppers.

2. Flipkart is backed by global investors like Tiger Global, DST Global, and Naspers 
3. Impressive list of acquisitions like Myntra, LetsBuy, Chakpak, AdiQuity etc
4. Exclusive tie-ups with brands like Motorola Mobility, Xiaomi led to very successful product launches

5. Venturing into product manufacturing For eg- Digiflip tablets, Citron home appliances and health care devices

6. Flipkart has a strong logistic support of eKart

7. Flipkart is the first billion dollar ecommerce company in India.

8. Millions of people are registered users with the brand

9. Strong presence of Flipkart due to extensive advertising, marketing etc

10. Good customer support like helpline, online feedbacks, product replacements etc

Flipkart Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Flipkart SWOT Analysis:

1. Huge investment leading to losses over the years hurts the brand image of Flipkart

2. Acquisition of loss making firms can add to its burden

Flipkart Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Flipkart SWOT Analysis:

1. Business expansion to other countries can be big boost for Flipkart
2. Foray into furniture and fresh product business to increase its breadth of product categories

3. Ever expanding internet penetration in India can be tapped by Flipkart

4. Better online secure payments can instill more confidence in people to shop online

Flipkart Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Flipkart are as mentioned:

1. Global competitors like Amazon making its foray in Indian online retail market can reduce Flipkart's market share

2. Investigations by authorities to check its FDI regulations compliance

3. Flipkart's business can be affected by fluctuating economy and unfavorable market conditions & govt policies

Flipkart Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Flipkart:

1. Amazon
2. Snapdeal

Hence this concludes the Flipkart SWOT analysis.

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About Flipkart

Flipkart Overview
Parent Company

Flipkart Private Ltd (FPL)


Ecommerce - Online Retail-Apparel, Electronics and more


IT & Technology

Tagline/ Slogan

The Online megastore; AB har wish hogi puri


Flipkart has a wide variety of products across many segments

Flipkart STP

Customers who prefer online medium of shopping

Target Market

Middle and upper-middle  income online shoppers


Flipkart is a one stop online store to cater to all customer needs

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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