eBay is one of the leading brands in the IT & Technology sector. eBay SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of eBay:
Quick Glance:
Above are the strengths in the SWOT Analysis of eBay. The strengths of eBay looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the eBay SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Above we covered the opportunities in eBay SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of eBay are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the eBay SWOT analysis.
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About eBay
The table below gives the brand overview along with its target market, segmentation, positioning & USP
eBay Overview | |
---|---|
Parent Company |
EbayIncorporation |
Category |
Website-online shopping |
Sector | |
Tagline/ Slogan |
Buy it now; World’s online market-place; Connecting buyers and sellers globally; Whatever it is, you can get it on eBay; Buy it, sell it, love it |
USP |
eBay is a trusted brand providing online auction and shopping opportunities |
eBay STP | |
Segmentation |
Urban middle upper class internet users |
Target Market |
Internet users looking for shopping and other transactions |
Positioning |
eBay is positioned as a global online market place which facilitates shopping through – auction, fixed pricing and classifieds |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to eBay. This section covers SWOT Analysis along with Segmentation, Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
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