Ebay SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 6273
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SWOT Analysis of Ebay with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ebay

Parent Company

EbayIncorporation

Category

Website-online shopping

Sector

IT and Technology

Tagline/ Slogan

World’s online market-place; Connecting buyers and sellers globally;

Whatever it is, you can get it on eBay; Buy it, sell it, love it

USP

Trusted brand providing online auction and shopping opportunities

STP

Segment

Internet users

Target Group

Internet users relying on internet for shopping and other transactions

Positioning

Positioned as a global online market place which facilitates shopping through – auction, fixed pricing and classifieds

SWOT Analysis

Strengths

1.Early market entrant with localized operations in over 30 countries
2. Integrated services like online ticket tracking, online money transfers etc
3. International presence providing larger consumer base

4. A highly trusted and revered brand in the market
5. Has over 17,000 employees globally

Weaknesses

1.Unable to eradicate fake or fraud sellers completely

2. Lesser presence in physical markets

Opportunities

1. The markets devoid of internet
2.Customers reluctant in shopping online can be persuaded
3.Partnerships with corporate houses for bulk selling

Threats

1. Can be subjected to frauds
2. Risk of being involved into selling of illegal entities
3. Newly emerging competitive online shopping portals

Competition

Competitors

1. Amazon
2.Flipkart
3.Homeshop18

The table above concludes the Ebay SWOT analysis along with its marketing and brand parameters.

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