Published in IT & Technology category by MBA Skool Team
eBay is one of the leading brands in the IT & Technology sector. eBay SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of eBay:
eBay is an early market entrant with localized operations in over 30 countries
Integrated services like online ticket tracking, online money transfers etc
eBay has strong international presence providing services to a larger consumer base
A highly trusted and revered brand in the market
eBay has over 14,000 employees globally
Strong acquisitions like Skype, PayPal, Stubhub etc strengthened the brand
The company strives B2C as well as B2B businesses worldwide
eBay uses artificial intelligence & helps in data analytics based on online research & customer needs
Above are the strengths in the SWOT Analysis of eBay. The strengths of eBay looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
eBay is unable to eradicate fake or fraud sellers completely
Lesser presence in physical markets & intense competition
These were the weaknesses in the eBay SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Buy it now; World’s online market-place; Connecting buyers and sellers globally; Whatever it is, you can get it on eBay; Buy it, sell it, love it
eBay is a trusted brand providing online auction and shopping opportunities
Urban middle upper class internet users
Internet users looking for shopping and other transactions
eBay is positioned as a global online market place which facilitates shopping through – auction, fixed pricing and classifieds
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