SWOT analysis of Dropbox analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Dropbox SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Dropbox to benchmark its business & performance as compared to the competitors and industry. Dropbox is one of the leading brands in the IT & Technology sector. The table below also lists the top Dropbox competitors and elaborates Dropbox market segmentation, target group, positioning & Unique Selling Proposition (USP).
| Dropbox Brand Analysis | |
|---|---|
| Parent Company |
Dropbox Inc |
| Category |
Application - Online virtual storage utility |
| Sector | |
| Tagline/ Slogan |
Simplify your life |
| USP |
Ability to share files and photos |
| Dropbox STP | |
| Segment |
All Internet Users |
| Target Group |
Working professionals, Students and personal users |
| Positioning |
Good things happen when your stuff lives here Dropbox keeps your files safe, synced, and easy to share |
| Dropbox SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dropbox. Strengths are: 1. High user base – more than 300 million users 2. Easy installation process and also multi-language support 3. Available on multiple platforms 4. High awareness among internet users 5. Simple design & user friendly interface 6. Innovative service – replacement of USB drive 7. Strong financials |
| Weaknesses |
Here are the weaknesses in the Dropbox SWOT Analysis: 1. Smaller space for free version compared to Google drive 2. Security of customers data on cloud is still a concern |
| Opportunities |
Following are the Opportunities in Dropbox SWOT Analysis: 1. People are in need of an easy way to transfer files 2. Rapid technological development 3. Research and development for Service expansion – Opportunity to expand to new services 4. Increasing internet penetration and number of smartphone users |
| Threats |
The threats in the SWOT Analysis of Dropbox are as mentioned: 1. Intense competition 2. Changes in government regulation – Server location issues raised by few governments 3. Changes in consumer tastes – continuous improvement is needed – Else it will become obsolete soon 4. Availability of substitute products 5. Security and privacy issues |
| Dropbox Competition | |
| Competitors |
Below are the top 3 Dropbox competitors: 1. Google Drive 2. SkyDrive 3. SugarSync |
The brandguide table above concludes the Dropbox SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dropbox. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.
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