Dropbox SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 4175

SWOT Analysis of Dropbox with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Dropbox Inc


Application - Online virtual storage utility


IT & Technology

Tagline/ Slogan

Simplify your life


Ability to share files and photos

Dropbox STP


All Internet Users

Target Group

Working professionals, Students and personal users


Good things happen when your stuff lives here

Dropbox keeps your files safe, synced, and easy to share

Dropbox SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dropbox :

1. High user base – more than 300 million users

2. Easy installation process and also multi-language support

3. Available on multiple platforms

4. High awareness among internet users

5. Simple design & user friendly interface

6. Innovative service – replacement of USB drive

7. Strong financials


1. Smaller space for free version compared to Google drive

2. Security of customers data on cloud is still a concern


1. People are in need of an easy way to transfer files

2. Rapid technological development

3. Research and development for Service expansion – Opportunity to expand to new services

4. Increasing internet penetration and number of smartphone users


1. Intense competition

2. Changes in government regulation – Server location issues raised by few governments

3. Changes in consumer tastes – continuous improvement is needed – Else it will become obsolete soon

4. Availability of substitute products

5. Security and privacy issues

Dropbox Competition


Below are the 3 main Dropbox competitors :

1. Google Drive

2. SkyDrive

3. SugarSync

The brandguide table above concludes the Dropbox SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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