Published in IT & Technology category by MBA Skool Team
Dropbox is one of the leading brands in the IT & Technology sector. Dropbox SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Dropbox:
Easy installation process and also multi-language support
Available on multiple platforms
High awareness among internet users
Simple design & user friendly interface
Innovative service – replacement of USB drive
Above are the strengths in the SWOT Analysis of Dropbox. The strengths of Dropbox looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Smaller space for free version compared to Google drive
Security of customers data on cloud is still a concern
These were the weaknesses in the Dropbox SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
People are in need of an easy way to transfer files
Rapid technological development
Research and development for Service expansion – Opportunity to expand to new services
Increasing internet penetration and number of smartphone users
Above we covered the opportunities in Dropbox SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Changes in government regulation – Server location issues raised by few governments
Changes in consumer tastes – continuous improvement is needed – Else it will become obsolete soon
Availability of substitute products
Security and privacy issues
The threats in the SWOT Analysis of Dropbox are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Dropbox SWOT analysis.
Continue reading more about the brand/company.
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Working professionals, Students and personal users
Good things happen when your stuff lives here
Dropbox keeps your files safe, synced, and easy to share
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Dropbox. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute