Dropbox SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Dropbox analyses the brand by its strengths, weaknesses, opportunities & threats. In Dropbox SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dropbox to benchmark its business & performance as compared to the competitors. Dropbox is one of the leading brands in the IT & Technology sector.

The table below lists the Dropbox SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dropbox competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Dropbox SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Dropbox Brand Analysis
Parent Company

Dropbox Inc


Application - Online virtual storage utility


IT & Technology

Tagline/ Slogan

Simplify your life


Ability to share files and photos

Dropbox STP

All Internet Users

Target Group

Working professionals, Students and personal users


Good things happen when your stuff lives here

Dropbox keeps your files safe, synced, and easy to share

SWOT Analysis of Dropbox
Dropbox Strengths

Below are the Strengths in the SWOT Analysis of Dropbox:

1. High user base – more than 300 million users

2. Easy installation process and also multi-language support

3. Available on multiple platforms

4. High awareness among internet users

5. Simple design & user friendly interface

6. Innovative service – replacement of USB drive

7. Strong financials

Dropbox Weaknesses

Here are the weaknesses in the Dropbox SWOT Analysis:

1. Smaller space for free version compared to Google drive

2. Security of customers data on cloud is still a concern

Dropbox Opportunities

Following are the Opportunities in Dropbox SWOT Analysis:

1. People are in need of an easy way to transfer files

2. Rapid technological development

3. Research and development for Service expansion – Opportunity to expand to new services

4. Increasing internet penetration and number of smartphone users

Dropbox Threats

The threats in the SWOT Analysis of Dropbox are as mentioned:

1. Intense competition

2. Changes in government regulation – Server location issues raised by few governments

3. Changes in consumer tastes – continuous improvement is needed – Else it will become obsolete soon

4. Availability of substitute products

5. Security and privacy issues

Dropbox Competition
Dropbox Competitors

Below are the top 3 competitors of Dropbox:

1. Google Drive

2. SkyDrive

3. SugarSync

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dropbox. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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