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Intuit SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: March 27, 2023Read time:

Here is a detailed SWOT analysis of Intuit covering strengths, weaknesses, opportunities and threats.

Intuit Strengths

  1. High focus on Research and Development
  2. Presence in Growing countries like India and China
  3. High Customer base for QuickBooks Enterprise solution
  4. Company has a strong brand name and employee base of 8200

Above are the strengths in the SWOT Analysis of Intuit. The strengths of Intuit looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Intuit Weaknesses

  1. Inability to expand in wide geographical market

These were the weaknesses in the Intuit SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Intuit Opportunities

  1. Strategic Acquisitions
  2. New US tax credit policy as company makes tax related software
  3. Focus on SMEs

Above we covered the opportunities in Intuit SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Intuit Threats

  1. Intense competitions
  2. Dependence of very few manufacturing and distributing channel
  3. Economic slowdown

The threats in the SWOT Analysis of Intuit are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Intuit SWOT analysis.

About Intuit

The table below gives the brand overview along with its target market, segmentation, positioning & USP


Parent Company

Intuit inc


IT programming and services


IT & Technology

Tagline/ Slogan

Small Business, rejoice


Creates Software which is used for financial management solution

Intuit STP

Industries use IT software for financial purposes.

Target Market

Small and medium enterprises ,banks , credit unions even consumer and accounting professionals


Provides software that helps companies regarding Financial management solutions

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Intuit. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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