FirstCry SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of FirstCry analyses the brand by its strengths, weaknesses, opportunities & threats. In FirstCry SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like FirstCry to benchmark its business & performance as compared to the competitors. FirstCry is one of the leading brands in the IT & Technology sector.

The table below lists the FirstCry SWOT (Strengths, Weaknesses, Opportunities, Threats), top FirstCry competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

FirstCry SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
FirstCry Brand Analysis
Parent Company

BrainBees Solutions Pvt. Ltd.




IT & Technology

Tagline/ Slogan

Asia’s Largest Online Baby & Kids Store


Variety of baby products at reasonable rates.

FirstCry STP

Parents of young children who prefer online medium of shopping

Target Group

Middle income, young parents who are online shoppers


Wide range of products covering different aspects of baby’s needs.

SWOT Analysis of FirstCry
FirstCry Strengths

Below are the Strengths in the SWOT Analysis of FirstCry:

1. 1,000,000 plus customer base and one of Asia's Largest Online Portal for Baby and Kids Products

2.90,000 plus products from 1,200 plus brands.

3. Collaboration with brands like Funskool, Farlin, Mattel, Pampers, Disney etc.

4. Four rounds of fund raising from investors like Saif Partners, Valiant Capital Partner, IDG Ventures India etc.

5.Increased sales and brand visibility by venturing into offline mode of sale through its 100 stores in 85 cities. These are franchised stores.

6. Subscription services offered by it is a good customer retention strategy.

7. Concepts like “gift boxes” which it delivers to new mothers in collaboration with hospitals help in customer acquisition. It has delivered 6,00,000 plus firstcry boxes till date.

FirstCry Weaknesses

Here are the weaknesses in the FirstCry SWOT Analysis:

1. It caters to niche segment which is yet to develop fully in India

2. Too much reliance on word of mouth publicity can be a drawback in a scenario when ecommerce giants like flipkart and Amazon have aggressive marketing campaigns.

FirstCry Opportunities

Following are the Opportunities in FirstCry SWOT Analysis:

1. Expansion to other countries

2. Diversification to include home décor products. Sports products etc.

3. Strong focus on. its private label business called Babyhug can be very promising

FirstCry Threats

The threats in the SWOT Analysis of FirstCry are as mentioned:

1. Competition from offline stores like Mom and Me. Mahindra Group which owns Mom and Me has recently acquired its rival BabyOye.

2. Online competitors like Hopscotch and BabyOye getting funding from investors like Helion Venture Partners, Velos Capital Partners etc

FirstCry Competition
FirstCry Competitors

Below are the top 4 competitors of FirstCry:

1. BabyOye




This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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