Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Norton Antivirus analyses the brand by its strengths, weaknesses, opportunities & threats. In Norton Antivirus SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Norton Antivirus to benchmark its business & performance as compared to the competitors. Norton Antivirus is one of the leading brands in the IT & Technology sector.
The table below lists the Norton Antivirus SWOT (Strengths, Weaknesses, Opportunities, Threats), top Norton Antivirus competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Strong Security against threats and malicious software
Norton Antivirus STP
Computer users dealing with software, internet and other applications
Positioned as a malware prevention and removal tool as well as email spam filter
SWOT Analysis of Norton Antivirus
Norton Antivirus Strengths
Below are the Strengths in the SWOT Analysis of Norton Antivirus:
1.One of the most popular brands with effective customer service 2. Strong set of features providing efficient security 3. Continuous product improvement and development 4. In 2007, Norton AntiVirus and Norton Internet Security held a 61% US retail market share 5. Has different version for platforms like Microsoft Windows (Windows 7, Windows Vista, and Windows XP), Mac OS X, Linux
Norton Antivirus Weaknesses
Here are the weaknesses in the Norton Antivirus SWOT Analysis:
1.Pirated versions created problems
Norton Antivirus Opportunities
Following are the Opportunities in Norton Antivirus SWOT Analysis:
1. Computer users unaware of anti-virus tools 2.Integration with internet service providers or software companies
3. Offering products for operating systems other than windows
Norton Antivirus Threats
The threats in the SWOT Analysis of Norton Antivirus are as mentioned:
1. Major new threats which can go undetected 2.Product development in current competitors in the market 3. Newly emerging competition
Norton Antivirus Competition
Norton Antivirus Competitors
Below are the top 3 competitors of Norton Antivirus:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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