Norton Antivirus SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 3567

SWOT Analysis of Norton Antivirus with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Norton Antivirus

Parent Company

Symantec Corporation


Anti-virus tools


IT and Technology

Tagline/ Slogan

The world's most trusted antivirus solution


Strong Security against threats and malicious software



Computer users

Target Group

Computer users dealing with software, internet and other applications


Positioned as a malware prevention and removal tool as well as email spam filter

SWOT Analysis


1.One of the most popular brands with effective customer service
2. Strong set of features providing efficient security
3. Continuous product improvement and development
4. In 2007, Norton AntiVirus and Norton Internet Security held a 61% US retail market share
5. Has different version for platforms like Microsoft Windows (Windows 7, Windows Vista, and Windows XP), Mac OS X, Linux


1.Pirated versions created problems


1. Computer users unaware of anti-virus tools
2.Integration with internet service providers or software companies

3. Offering products for operating systems other than windows


1. Major new threats which can go undetected
2.Product development in current competitors in the market
3. Newly emerging competition



1. AVG Anti-virus
2.McAfee Anti-virus

3.Kaspersky Anti-virus

The table above concludes the Norton Antivirus SWOT analysis along with its marketing and brand parameters.


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