Norton Antivirus SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Norton Antivirus SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Norton Antivirus, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Norton Antivirus to benchmark its business & performance as compared to the competitors, and make strategic improvements. Norton Antivirus is one of the leading brands in the IT & Technology sector.

The article below lists the Norton Antivirus SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Norton Antivirus SWOT Analysis:

SWOT Analysis of Norton Antivirus

For Norton Antivirus, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Norton Antivirus Strengths

The strengths of Norton Antivirus looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Norton Antivirus :

1.One of the most popular brands with effective customer service
2. Strong set of features providing efficient security
3. Continuous product improvement and development
4. In 2007, Norton AntiVirus and Norton Internet Security held a 61% US retail market share
5. Has different version for platforms like Microsoft Windows (Windows 7, Windows Vista, and Windows XP), Mac OS X, Linux

Norton Antivirus Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Norton Antivirus SWOT Analysis:

1.Pirated versions created problems

Norton Antivirus Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Norton Antivirus SWOT Analysis:

1. Computer users unaware of anti-virus tools
2.Integration with internet service providers or software companies

3. Offering products for operating systems other than windows

Norton Antivirus Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Norton Antivirus are as mentioned:

1. Major new threats which can go undetected
2.Product development in current competitors in the market
3. Newly emerging competition

Norton Antivirus Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Norton Antivirus:

1. AVG Anti-virus
2.McAfee Anti-virus

3.Kaspersky Anti-virus

Hence this concludes the Norton Antivirus SWOT analysis.

Continue reading more about the brand/company.

About Norton Antivirus

Norton Antivirus

Parent Company

Symantec Corporation


Anti-virus tools


IT & Technology

Tagline/ Slogan

The world's most trusted antivirus solution


Strong Security against threats and malicious software

Norton Antivirus STP

Computer users

Target Market

Computer users dealing with software, internet and other applications


Positioned as a malware prevention and removal tool as well as email spam filter

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Norton Antivirus. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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