Norton Antivirus SWOT Analysis, Competitors & USP
SWOT analysis of Norton Antivirus analyses the brand by its strengths, weaknesses, opportunities & threats. In Norton Antivirus SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Norton Antivirus to benchmark its business & performance as compared to the competitors. Norton Antivirus is one of the leading brands in the IT & Technology sector.
The table below lists the Norton Antivirus SWOT (Strengths, Weaknesses, Opportunities, Threats), top Norton Antivirus competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
|
Norton Antivirus | |
| Parent Company |
Symantec Corporation |
|---|---|
| Category |
Anti-virus tools |
| Sector | |
| Tagline/ Slogan |
The world's most trusted antivirus solution |
| USP |
Strong Security against threats and malicious software |
| Norton Antivirus STP | |
| Segment |
Computer users |
| Target Group |
Computer users dealing with software, internet and other applications |
| Positioning |
Positioned as a malware prevention and removal tool as well as email spam filter |
| SWOT Analysis of Norton Antivirus | |
| Norton Antivirus Strengths |
Below are the Strengths in the SWOT Analysis of Norton Antivirus: 1.One of the most popular brands with effective customer service |
| Norton Antivirus Weaknesses |
Here are the weaknesses in the Norton Antivirus SWOT Analysis: 1.Pirated versions created problems |
| Norton Antivirus Opportunities |
Following are the Opportunities in Norton Antivirus SWOT Analysis: 1. Computer users unaware of anti-virus tools 3. Offering products for operating systems other than windows |
| Norton Antivirus Threats |
The threats in the SWOT Analysis of Norton Antivirus are as mentioned: 1. Major new threats which can go undetected |
| Norton Antivirus Competition | |
| Norton Antivirus Competitors |
Below are the top 3 competitors of Norton Antivirus: 1. AVG Anti-virus 3.Kaspersky Anti-virus |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Norton Antivirus. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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