Norton Antivirus SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Norton Antivirus analyses the brand by its strengths, weaknesses, opportunities & threats. In Norton Antivirus SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Norton Antivirus to benchmark its business & performance as compared to the competitors. Norton Antivirus is one of the leading brands in the IT & Technology sector.

The table below lists the Norton Antivirus SWOT (Strengths, Weaknesses, Opportunities, Threats), top Norton Antivirus competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Norton Antivirus SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Norton Antivirus

Parent Company

Symantec Corporation


Anti-virus tools


IT & Technology

Tagline/ Slogan

The world's most trusted antivirus solution


Strong Security against threats and malicious software

Norton Antivirus STP

Computer users

Target Group

Computer users dealing with software, internet and other applications


Positioned as a malware prevention and removal tool as well as email spam filter

SWOT Analysis of Norton Antivirus
Norton Antivirus Strengths

Below are the Strengths in the SWOT Analysis of Norton Antivirus:

1.One of the most popular brands with effective customer service
2. Strong set of features providing efficient security
3. Continuous product improvement and development
4. In 2007, Norton AntiVirus and Norton Internet Security held a 61% US retail market share
5. Has different version for platforms like Microsoft Windows (Windows 7, Windows Vista, and Windows XP), Mac OS X, Linux

Norton Antivirus Weaknesses

Here are the weaknesses in the Norton Antivirus SWOT Analysis:

1.Pirated versions created problems

Norton Antivirus Opportunities

Following are the Opportunities in Norton Antivirus SWOT Analysis:

1. Computer users unaware of anti-virus tools
2.Integration with internet service providers or software companies

3. Offering products for operating systems other than windows

Norton Antivirus Threats

The threats in the SWOT Analysis of Norton Antivirus are as mentioned:

1. Major new threats which can go undetected
2.Product development in current competitors in the market
3. Newly emerging competition

Norton Antivirus Competition
Norton Antivirus Competitors

Below are the top 3 competitors of Norton Antivirus:

1. AVG Anti-virus
2.McAfee Anti-virus

3.Kaspersky Anti-virus

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Norton Antivirus. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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