AKAMAI Technologies SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of AKAMAI Technologies analyses the brand/company with its strengths, weaknesses, opportunities & threats. In AKAMAI Technologies SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like AKAMAI Technologies to benchmark its business & performance as compared to the competitors and industry. As of 2020, AKAMAI Technologies is one of the leading brands in the IT & Technology sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top AKAMAI Technologies competitors and includes AKAMAI Technologies target market, segmentation, positioning & Unique Selling Proposition (USP).

AKAMAI Technologies SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
AKAMAI Technologies Brand Analysis
Parent Company

AKAMAI Technologies


Cloud Computing (E-commerce)


IT & Technology

Tagline/ Slogan

Making the Internet Fast, Reliable and Secure


Leader in Cloud Computing Services & Content Deliver Network(CDN)

AKAMAI Technologies STP
AKAMAI Technologies Segmentation

CDN, Cloud Services

AKAMAI Technologies Target Market

B2B, IT enterprises, E-commerce companies, Social Networking sites

AKAMAI Technologies Positioning

Secure , Fast and Reliable internet

AKAMAI Technologies SWOT Analysis
AKAMAI Technologies Strengths

Below are the Strengths in the SWOT Analysis of AKAMAI Technologies:

1. Strong customer base and steady revenues 
2. Diversified product portfolio allows it to serve a variety of markets
3. Competitive edge through robust network capabilities
4. Strong R&D backed by robust financials

5. Over 5000 employees in the organization

6. Their customers include Facebook, Apple, Bing, Twitter

7. Many acquisitions have made it in a strong position

AKAMAI Technologies Weaknesses

Here are the weaknesses in the AKAMAI Technologies SWOT Analysis:

1. Revenues are majorly dependent on US market
2.Short term concerns related to liquidity

AKAMAI Technologies Opportunities

Following are the Opportunities in AKAMAI Technologies SWOT Analysis:

1.Increase in bandwidth demands forcing the use of cloud computing 
2.Growth through Merger and Acquisitions
3.Cyber security – an increasingly growing area

AKAMAI Technologies Threats

The threats in the SWOT Analysis of AKAMAI Technologies are as mentioned:

1.Intense competition from existing and new players in the industry
2.Regulations related to data privacy
3.Rapid technological advancements

AKAMAI Technologies Competition

Below are the top 4 AKAMAI Technologies competitors:

1. Level 3 Communications, Inc.

2. Limelight Networks, Inc.

3.Amazon Web Services


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to AKAMAI Technologies. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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