OLX SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of OLX analyses the brand by its strengths, weaknesses, opportunities & threats. In OLX SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like OLX to benchmark its business & performance as compared to the competitors. OLX is one of the leading brands in the IT & Technology sector.

The table below lists the OLX SWOT (Strengths, Weaknesses, Opportunities, Threats), top OLX competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

OLX SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
OLX Brand Analysis
Parent Company

Naspers

Category

Ecommerce

Sector

IT & Technology

Tagline
Keemat bhi, Kuch Keemti Bhi!; Phone ko Sell Phone banao
USP

Brand awareness and visibility

OLX STP
Segment

Low-middle income customers

Target Group

Price sensitive, low-middle income customers

Positioning

Faciliates buying and selling of a plethora of goods

SWOT Analysis of OLX
OLX Strengths

Below are the Strengths in the SWOT Analysis of OLX:

1. It is present in over 100+ countries, and thus have great learning curve.

2. It receives around 1.5 billion page views in a month, which gives a hint of its brand visibility in India.

3. Strong backing by Naspers which has experience in working with ecommerce giants

4. Strong advertising campaigns have made olx really popular among television viewing audience.

5.  OLX has strong positioning in vehicle category with around 850 million page views a month.

6. According to certain reports, OLX is a market leader in C2C business in India.

7. Strong advertisements through TVCs, prinbt and online media

OLX Weaknesses

Here are the weaknesses in the OLX SWOT Analysis:

1. Lack of strong features to convert non-internet users as potential clients.

2. Intense competition means limited ROI considering huge investments in marketing

OLX Opportunities

Following are the Opportunities in OLX SWOT Analysis:

1. Diversification of its portfolio to include various other subcategories.

2. Setting up of offline/kiosks to increase its brand awareness as well to acquire new  customers.

OLX Threats

The threats in the SWOT Analysis of OLX are as mentioned:

1.Funding of competitors like Quickr by investors.

2. Offline stores like Big Bazaar coming up with marketing campaigns to provided discounts on old goods.

OLX Competition
OLX Competitors

Below are the top 5 competitors of OLX:

1. Quikr

2. eBay

3. Flipkart

4. Amazon

5. Snapdeal


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to OLX. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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