Published in IT & Technology category by MBA Skool Team
OLX is one of the leading brands in the IT & Technology sector. OLX SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of OLX:
It is present in over 100+ countries, and thus have great learning curve.
It receives around 1.5 billion page views in a month, which gives a hint of its brand visibility in India.
Strong backing by Naspers which has experience in working with ecommerce giants
Strong advertising campaigns have made olx really popular among television viewing audience.
OLX has strong positioning in vehicle category with around 850 million page views a month.
According to certain reports, OLX is a market leader in C2C business in India.
Strong advertisements through TVCs, prinbt and online media
Above are the strengths in the SWOT Analysis of OLX. The strengths of OLX looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Lack of strong features to convert non-internet users as potential clients.
Intense competition means limited ROI considering huge investments in marketing
These were the weaknesses in the OLX SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Keemat bhi, Kuch Keemti Bhi!; Phone ko Sell Phone banao
Brand awareness and visibility
Low-middle income customers
Price sensitive, low-middle income customers
Faciliates buying and selling of a plethora of goods
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