OLX SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 6967

SWOT Analysis of OLX with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





IT & Technology

Keemat bhi, Kuch Keemti Bhi!; Phone ko Sell Phone banao


Brand awareness and visibility



Low-middle income customers

Target Group

Price sensitive, low-middle income customers


Faciliates buying and selling of a plethora of goods

OLX SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of OLX :

1. It is present in over 100+ countries, and thus have great learning curve.

2. It receives around 1.5 billion page views in a month, which gives a hint of its brand visibility in India.

3. Strong backing by Naspers which has experience in working with ecommerce giants

4. Strong advertising campaigns have made olx really popular among television viewing audience.

5.  OLX has strong positioning in vehicle category with around 850 million page views a month.

6. According to certain reports, OLX is a market leader in C2C business in India.

7. Strong advertisements through TVCs, prinbt and online media


1. Lack of strong features to convert non-internet users as potential clients.

2. Intense competition means limited ROI considering huge investments in marketing


1. Diversification of its portfolio to include various other subcategories.

2. Setting up of offline/kiosks to increase its brand awareness as well to acquire new  customers.


1.Funding of competitors like Quickr by investors.

2. Offline stores like Big Bazaar coming up with marketing campaigns to provided discounts on old goods.

OLX Competition


Below are the 5 main OLX competitors :

1. Quikr

2. eBay

3. Flipkart

4. Amazon

5. Snapdeal

The brandguide table above concludes the OLX SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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