Safari Browser SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 2366

SWOT Analysis of Safari Browser with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Safari Browser

Parent Company

Apple inc


Web browsers


IT and Technology

Tagline/ Slogan

The world’s best browser


Can provide an Apple MAC like experience in windows



Computer users

Target Group

Computer users assessing internet for various purposes


Positioned as one of the most efficient and speedy web browser

SWOT Analysis


1.Powerful tools to enhance browsing experience

2. Owned by Apple, hence increased customer reach
3. Customizable according to customer preferences
4. Excellent browser interface and layout giving a MAC touch


1.Market dominated by I.E., Chrome and Firefox
2. Lesser presence in physical markets


1. Computer users not using internet
2. Acquiring integrations or partnerships with software companies and internet service providers

3.Providing more integrated offerings and services


1. External attacks by hackers or malicious software and virus
2.Continuous new innovations by current competition
3. Newly emerging competitive web browsers



1. Google chrome
2.Internet explorer
3. Mozilla Firefox

The table above concludes the Safari Browser SWOT analysis along with its marketing and brand parameters.


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