Safari Browser SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Safari Browser analyses the brand by its strengths, weaknesses, opportunities & threats. In Safari Browser SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Safari Browser to benchmark its business & performance as compared to the competitors. Safari Browser is one of the leading brands in the IT & Technology sector.

The table below lists the Safari Browser SWOT (Strengths, Weaknesses, Opportunities, Threats), top Safari Browser competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Safari Browser SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Safari Browser

Parent Company

Apple inc


Web browsers


IT & Technology

Tagline/ Slogan

The world’s best browser


Can provide an Apple MAC like experience in windows

Safari Browser STP

Computer users

Target Group

Computer users assessing internet for various purposes


Positioned as one of the most efficient and speedy web browser

SWOT Analysis of Safari Browser
Safari Browser Strengths

Below are the Strengths in the SWOT Analysis of Safari Browser:

1.Powerful tools to enhance browsing experience

2. Owned by Apple, hence increased customer reach
3. Customizable according to customer preferences
4. Excellent browser interface and layout giving a MAC touch

Safari Browser Weaknesses

Here are the weaknesses in the Safari Browser SWOT Analysis:

1.Market dominated by I.E., Chrome and Firefox
2. Lesser presence in physical markets

Safari Browser Opportunities

Following are the Opportunities in Safari Browser SWOT Analysis:

1. Computer users not using internet
2. Acquiring integrations or partnerships with software companies and internet service providers

3.Providing more integrated offerings and services

Safari Browser Threats

The threats in the SWOT Analysis of Safari Browser are as mentioned:

1. External attacks by hackers or malicious software and virus
2.Continuous new innovations by current competition
3. Newly emerging competitive web browsers

Safari Browser Competition
Safari Browser Competitors

Below are the top 3 competitors of Safari Browser:

1. Google chrome
2.Internet explorer
3. Mozilla Firefox

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Safari Browser. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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