Safari Browser SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

Safari Browser SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Safari Browser, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Safari Browser is one of the leading brands in the IT & Technology sector. The article below lists the Safari Browser SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Safari Browser

For Safari Browser, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Safari Browser Strengths

The strengths of Safari Browser looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Safari Browser :

1.Powerful tools to enhance browsing experience

2. Owned by Apple, hence increased customer reach
3. Customizable according to customer preferences
4. Excellent browser interface and layout giving a MAC touch

Safari Browser Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Safari Browser SWOT Analysis:

1.Market dominated by I.E., Chrome and Firefox
2. Lesser presence in physical markets

Safari Browser Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Safari Browser SWOT Analysis:

1. Computer users not using internet
2. Acquiring integrations or partnerships with software companies and internet service providers

3.Providing more integrated offerings and services

Safari Browser Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Safari Browser are as mentioned:

1. External attacks by hackers or malicious software and virus
2.Continuous new innovations by current competition
3. Newly emerging competitive web browsers

Read Similar SWOT analysis

Hence this concludes the Safari Browser SWOT analysis.

Continue reading more about the brand/company.

About Safari Browser

Safari Browser

Parent Company

Apple inc


Web browsers


IT & Technology

Tagline/ Slogan

The world’s best browser


Can provide an Apple MAC like experience in windows

Safari Browser STP

Computer users

Target Market

Computer users assessing internet for various purposes


Positioned as one of the most efficient and speedy web browser

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Safari Browser. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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