Kaspersky Anti-virus SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Kaspersky Anti-virus analyses the brand by its strengths, weaknesses, opportunities & threats. In Kaspersky Anti-virus SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kaspersky Anti-virus to benchmark its business & performance as compared to the competitors. Kaspersky Anti-virus is one of the leading brands in the IT & Technology sector.

The table below lists the Kaspersky Anti-virus SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kaspersky Anti-virus competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Kaspersky Anti-virus SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Kaspersky Anti-virus

Parent Company

Kaspersky Lab

Category

Anti-virus tools

Sector

IT & Technology

Tagline/ Slogan

“Red for threats, green for you”

USP

High detection rate and simple to used due to well organized layout

Kaspersky Anti-virus STP
Segment

Computer users looking for online protection

Target Group

Computer users dealing with software, internet and other applications

Positioning

Positioned as an antivirus tool with maximum rate of detection of known as well as unknown threats

SWOT Analysis of Kaspersky Anti-virus
Kaspersky Anti-virus Strengths

Below are the Strengths in the SWOT Analysis of Kaspersky Anti-virus:

1.Efficient to detect new and unknown virus and threats
2. Very high success rate in detecting threats
3. Simple to use and even has features for advanced user looking for intensive control

4. Automatically protects system without monitoring by the user  if the preferences are set

Kaspersky Anti-virus Weaknesses

Here are the weaknesses in the Kaspersky Anti-virus SWOT Analysis:

1.Complete security against new and latest viruses, trojans and worms is difficult unless customers update their virus databases regularly

Kaspersky Anti-virus Opportunities

Following are the Opportunities in Kaspersky Anti-virus SWOT Analysis:

1. Educating users about threats of viruses
2.Integration with internet service providers or software companies
3.Offering more services along with the product

Kaspersky Anti-virus Threats

The threats in the SWOT Analysis of Kaspersky Anti-virus are as mentioned:

1. New unknown threats which can be disguised as safe content
2.Product development in current competitors in the market
3. Newly emerging competition

Kaspersky Anti-virus Competition
Kaspersky Anti-virus Competitors

Below are the top 3 competitors of Kaspersky Anti-virus:

1. AVG Anti-virus
2.McAfee Anti-virus

3.Avast Anti -virus

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kaspersky Anti-virus. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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