Published in IT & Technology category by MBA Skool Team
Kaspersky Anti-virus is one of the leading brands in the IT & Technology sector. Kaspersky Anti-virus SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Kaspersky Anti-virus:
Efficient to detect new and unknown virus and threats
Very high success rate in detecting threats
Simple to use and even has features for advanced user looking for intensive control
Automatically protects system without monitoring by the userif the preferences are set
Above are the strengths in the SWOT Analysis of Kaspersky Anti-virus. The strengths of Kaspersky Anti-virus looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Kaspersky Anti-virus Weaknesses
Complete security against new and latest viruses, trojans and worms is difficult unless customers update their virus databases regularly
These were the weaknesses in the Kaspersky Anti-virus SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Kaspersky Anti-virus Opportunities
Educating users about threats of viruses
Integration with internet service providers or software companies
Offering more services along with the product
Above we covered the opportunities in Kaspersky Anti-virus SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Kaspersky Anti-virus Threats
New unknown threats which can be disguised as safe content
Product development in current competitors in the market
Newly emerging competition
The threats in the SWOT Analysis of Kaspersky Anti-virus are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
High detection rate and simple to used due to well organized layout
Kaspersky Anti-virus STP
Computer users looking for online protection
Computer users dealing with software, internet and other applications
Positioned as an antivirus tool with maximum rate of detection of known as well as unknown threats
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