Kaspersky Anti-virus SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 5379

SWOT Analysis of Kaspersky Anti-virus with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kaspersky Anti-virus

Parent Company

Kaspersky Lab


Anti-virus tools


IT and Technology

Tagline/ Slogan

“Red for threats, green for you”


High detection rate and simple to used due to well organized layout



Computer users looking for online protection

Target Group

Computer users dealing with software, internet and other applications


Positioned as an antivirus tool with maximum rate of detection of known as well as unknown threats

SWOT Analysis


1.Efficient to detect new and unknown virus and threats
2. Very high success rate in detecting threats
3. Simple to use and even has features for advanced user looking for intensive control

4. Automatically protects system without monitoring by the user  if the preferences are set


1.Complete security against new and latest viruses, trojans and worms is difficult unless customers update their virus databases regularly


1. Educating users about threats of viruses
2.Integration with internet service providers or software companies
3.Offering more services along with the product


1. New unknown threats which can be disguised as safe content
2.Product development in current competitors in the market
3. Newly emerging competition



1. AVG Anti-virus
2.McAfee Anti-virus

3.Avast Anti -virus

The table above concludes the Kaspersky Anti-virus SWOT analysis along with its marketing and brand parameters.


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