Kaspersky Anti-virus SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Kaspersky Anti-virus SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Kaspersky Anti-virus, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kaspersky Anti-virus to benchmark its business & performance as compared to the competitors, and make strategic improvements. Kaspersky Anti-virus is one of the leading brands in the IT & Technology sector.

The article below lists the Kaspersky Anti-virus SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Kaspersky Anti-virus SWOT Analysis:

SWOT Analysis of Kaspersky Anti-virus

For Kaspersky Anti-virus, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Kaspersky Anti-virus Strengths

The strengths of Kaspersky Anti-virus looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Kaspersky Anti-virus :

1.Efficient to detect new and unknown virus and threats
2. Very high success rate in detecting threats
3. Simple to use and even has features for advanced user looking for intensive control

4. Automatically protects system without monitoring by the user  if the preferences are set

Kaspersky Anti-virus Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Kaspersky Anti-virus SWOT Analysis:

1.Complete security against new and latest viruses, trojans and worms is difficult unless customers update their virus databases regularly

Kaspersky Anti-virus Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Kaspersky Anti-virus SWOT Analysis:

1. Educating users about threats of viruses
2.Integration with internet service providers or software companies
3.Offering more services along with the product

Kaspersky Anti-virus Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Kaspersky Anti-virus are as mentioned:

1. New unknown threats which can be disguised as safe content
2.Product development in current competitors in the market
3. Newly emerging competition

Kaspersky Anti-virus Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Kaspersky Anti-virus:

1. AVG Anti-virus
2.McAfee Anti-virus

3.Avast Anti -virus

Hence this concludes the Kaspersky Anti-virus SWOT analysis.

Continue reading more about the brand/company.

About Kaspersky Anti-virus

Kaspersky Anti-virus

Parent Company

Kaspersky Lab


Anti-virus tools


IT & Technology

Tagline/ Slogan

“Red for threats, green for you”


High detection rate and simple to used due to well organized layout

Kaspersky Anti-virus STP

Computer users looking for online protection

Target Market

Computer users dealing with software, internet and other applications


Positioned as an antivirus tool with maximum rate of detection of known as well as unknown threats

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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