Kaspersky Anti-virus SWOT Analysis

Published in IT & Technology category by MBA Skool Team

Kaspersky Anti-virus is one of the leading brands in the IT & Technology sector. Kaspersky Anti-virus SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Kaspersky Anti-virus:

Kaspersky Anti-virus Strengths

  1. Efficient to detect new and unknown virus and threats
  2. Very high success rate in detecting threats
  3. Simple to use and even has features for advanced user looking for intensive control
  4. Automatically protects system without monitoring by the userif the preferences are set

Above are the strengths in the SWOT Analysis of Kaspersky Anti-virus. The strengths of Kaspersky Anti-virus looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Kaspersky Anti-virus Weaknesses

  1. Complete security against new and latest viruses, trojans and worms is difficult unless customers update their virus databases regularly

These were the weaknesses in the Kaspersky Anti-virus SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Kaspersky Anti-virus Opportunities

  1. Educating users about threats of viruses
  2. Integration with internet service providers or software companies
  3. Offering more services along with the product

Above we covered the opportunities in Kaspersky Anti-virus SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Kaspersky Anti-virus Threats

  1. New unknown threats which can be disguised as safe content
  2. Product development in current competitors in the market
  3. Newly emerging competition

The threats in the SWOT Analysis of Kaspersky Anti-virus are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Kaspersky Anti-virus SWOT analysis.

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About Kaspersky Anti-virus

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Kaspersky Anti-virus

Parent Company

Kaspersky Lab


Anti-virus tools


IT & Technology

Tagline/ Slogan

“Red for threats, green for you”


High detection rate and simple to used due to well organized layout

Kaspersky Anti-virus STP

Computer users looking for online protection

Target Market

Computer users dealing with software, internet and other applications


Positioned as an antivirus tool with maximum rate of detection of known as well as unknown threats

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Kaspersky Anti-virus. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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