Viber SWOT Analysis, USP & Competitors

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SWOT Analysis of Viber with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Viber Media




Calling, Messaging & Picture sharing application

Tagline/ Slogan

Connect. Freely


No username is needed. Only mobile number



All Smartphone Users

Target Group

Customers who need Voice over Internet Protocol (VoIP) application (Relatively younger segment)


Free calls, text and picture sharing with anyone, anywhere!

SWOT Analysis


1. Huge customer base – Approx 400 million users in over 190 countries

2. Constantly innovating by introducing new platforms and adding fun new features including stickers and emoticons

3. Free text, calling, photo messages and location-sharing with Viber users

4. No registration, alias or invitations required

5. Instantly integrates with your own contact list

6. Best-quality mobile calls using 3G or Wi-Fi

7. Available on desktop also


1. Intense competition means limited market share growth

2. Many similar apps gives people more choices & limited brand loyalty


1. Rapid technological development

2. Service expansion – Opportunity to expand to new services

3. Increasing internet penetration and number of smartphone users


1. Voice Over Internet Protocol is restricted in some countries

2. Intense Competition

3. Quality – Bandwidth is not same in all the countries

4. Product substitution



1. Skype

2. Tango

3. Line

4. Talk free

5. Whatapp

The table above concludes the Viber SWOT analysis along with its marketing and brand parameters.


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