Viber SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Viber analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Viber SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Viber to benchmark its business & performance as compared to the competitors and industry. As of 2020, Viber is one of the leading brands in the IT & Technology sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Viber competitors and includes Viber target market, segmentation, positioning & Unique Selling Proposition (USP).

Viber SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Viber Brand Analysis
Parent Company

Rakuten

Category

Application

Sector

IT & Technology

Tagline/ Slogan

Connect. Freely

USP

Viber only uses mobile number as registration for sharing images & videos

Viber STP
Viber Segmentation

All Smartphone Users

Viber Target Market

Customers who need Voice over Internet Protocol (VoIP) application (Relatively younger segment)

Viber Positioning

Viber can be used for free calls, text and picture sharing with anyone & anywhere globally

Viber SWOT Analysis
Viber Strengths

Below are the Strengths in the SWOT Analysis of Viber:

1. Viber has a huge customer base with approx 800 million users in over 190 countries

2. Constantly innovating by introducing new platforms and adding fun new features including stickers and emoticons

3. Free text, calling, photo messages and location-sharing with Viber users

4. No registration, alias or invitations required

5. Viber instantly integrates with the users contact list for ease of use

6. Best-quality mobile calls using 3G or Wi-Fi

7. Viber has a strong financial backing of its parent company Rakuten

Viber Weaknesses

Here are the weaknesses in the Viber SWOT Analysis:

1. Intense competition means limited market share growth for Viber

2. Many similar apps gives people more choices & limited brand loyalty

Viber Opportunities

Following are the Opportunities in Viber SWOT Analysis:

1. Rapid technological development means newer opportunities for Viber to engage users

2. Better services can be provided to customers & users

3. Increasing internet penetration and number of smartphone users

Viber Threats

The threats in the SWOT Analysis of Viber are as mentioned:

1. Voice Over Internet Protocol is restricted in some countries

2. Intense Competition means limited user engagement for Viber customers

3. Quality & bandwidth is not same in all the countries

4. Easy product substitution available due to several apps & social media platforms

Viber Competition
Competitors

Below are the top 9 Viber competitors:

1. Whatsapp

2. WeChat

3. Line

4. Skype

5. Telegram

6. Facebook

7. Instagram

8. Snapchat

9. Twitter


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Viber. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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