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Viber SWOT Analysis

Here is a detailed SWOT analysis of Viber covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in IT & Technology category Read time:

Viber Strengths

  1. Viber has a huge customer base with approx 800 million users in over 190 countries
  2. Constantly innovating by introducing new platforms and adding fun new features including stickers and emoticons
  3. Free text, calling, photo messages and location-sharing with Viber users
  4. No registration, alias or invitations required
  5. Viber instantly integrates with the users contact list for ease of use
  6. Best-quality mobile calls using 3G or Wi-Fi
  7.  Viber has a strong financial backing of its parent company Rakuten

Above are the strengths in the SWOT Analysis of Viber. The strengths of Viber looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Viber Weaknesses

  1. Intense competition means limited market share growth for Viber
  2. Many similar apps gives people more choices & limited brand loyalty

These were the weaknesses in the Viber SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Viber Opportunities

  1. Rapid technological development means newer opportunities for Viber to engage users
  2. Better services can be provided to customers & users
  3. Increasing internet penetration and number of smartphone users

Above we covered the opportunities in Viber SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Viber Threats

  1. Voice Over Internet Protocol is restricted in some countries
  2. Intense Competition means limited user engagement for Viber customers
  3. Quality & bandwidth is not same in all the countries
  4. Easy product substitution available due to several apps & social media platforms

The threats in the SWOT Analysis of Viber are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Viber SWOT analysis.

About Viber

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Viber Overview
Parent Company

Rakuten
Category

Application
Sector

IT & Technology
Tagline/ Slogan

Connect. Freely
USP

Viber only uses mobile number as registration for sharing images & videos
Viber STP
Segmentation

All Smartphone Users
Target Market

Customers who need Voice over Internet Protocol (VoIP) application (Relatively younger segment)
Positioning

Viber can be used for free calls, text and picture sharing with anyone & anywhere globally


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Viber. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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