Published in IT & Technology category by MBA Skool Team
Viber is one of the leading brands in the IT & Technology sector. Viber SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Viber:
Viber has a huge customer base with approx 800 million users in over 190 countries
Constantly innovating by introducing new platforms and adding fun new features including stickers and emoticons
Free text, calling, photo messages and location-sharing with Viber users
No registration, alias or invitations required
Viber instantly integrates with the users contact list for ease of use
Best-quality mobile calls using 3G or Wi-Fi
Viber has a strong financial backing of its parent company Rakuten
Above are the strengths in the SWOT Analysis of Viber. The strengths of Viber looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Intense competition means limited market share growth for Viber
Many similar apps gives people more choices & limited brand loyalty
These were the weaknesses in the Viber SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Rapid technological development means newer opportunities for Viber to engage users
Better services can be provided to customers & users
Increasing internet penetration and number of smartphone users
Above we covered the opportunities in Viber SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Voice Over Internet Protocol is restricted in some countries
Intense Competition means limited user engagement for Viber customers
Quality & bandwidth is not same in all the countries
Easy product substitution available due to several apps & social media platforms
The threats in the SWOT Analysis of Viber are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Viber only uses mobile number as registration for sharing images & videos
All Smartphone Users
Customers who need Voice over Internet Protocol (VoIP) application (Relatively younger segment)
Viber can be used for free calls, text and picture sharing with anyone & anywhere globally
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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