Published in IT & Technology category by MBA Skool Team
Subway Surfers is one of the leading brands in the IT & Technology sector. Subway Surfers SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Subway Surfers:
More lighthearted gameplay, better animation, and smoother controls
The game responds instantly to your swipes and taps
High awareness – More than 100 Million downloads
Compatible with all devices & available in multiple platforms
No violence & scariness
High user ratings shows the credibility of the brand
The game's graphics are a real treat for the eyes
Multiple versions availability shows its global popularity
Above are the strengths in the SWOT Analysis of Subway Surfers. The strengths of Subway Surfers looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Subway Surfers Weaknesses
Users are not very loyal due to many similar games
It's difficult to maintain the game new & fresh and keep people coming back
These were the weaknesses in the Subway Surfers SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Subway Surfers Opportunities
Can do brand extension & introduce new games
Huge potential for in-app advertising
Rapid technological development
Service expansion – Opportunity to expand to new services
Increasing internet penetration and number of smartphone users
Above we covered the opportunities in Subway Surfers SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Subway Surfers Threats
Product life cycle time is less
It's easy to copy an app
Information leaks- competitors are able to access your launch dates for product and create counter strategies like releasing a new product
The mobile app industry is very fragile
Changes in consumer tastes – continuous improvement is needed – Else it will become obsolete soon
Availability of substitute products
The threats in the SWOT Analysis of Subway Surfers are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
The game offers all sorts of unlockable goodies, but they're not too difficult to achieve. You can unlock more of them through exclusive deals, but the game's in-game currency is usually more than enough
Subway Surfers STP
Game for all Smartphone Users
Young population having smartphones
A fun & challenging universal app with HD optimized graphics
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