Subway Surfers SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Subway Surfers analyses the brand by its strengths, weaknesses, opportunities & threats. In Subway Surfers SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Subway Surfers to benchmark its business & performance as compared to the competitors. Subway Surfers is one of the leading brands in the IT & Technology sector.

The article below lists the Subway Surfers SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Subway Surfers SWOT Analysis:

SWOT Analysis of Subway Surfers

For Subway Surfers, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Subway Surfers Strengths

The strengths of Subway Surfers looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Subway Surfers :

1. More lighthearted gameplay, better animation, and smoother controls

2. The game responds instantly to your swipes and taps

3. High awareness – More than 100 Million downloads

4. Compatible with all devices & available in multiple platforms

5. No violence & scariness

6. High user ratings shows the credibility of the brand

7. The game's graphics are a real treat for the eyes

8. Multiple versions availability shows its global popularity

Subway Surfers Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Subway Surfers SWOT Analysis:

1. Users are not very loyal due to many similar games

2. It's difficult to maintain the game new & fresh and keep people coming back


Subway Surfers Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Subway Surfers SWOT Analysis:

1. Can do brand extension & introduce new games

2. Huge potential for in-app advertising

3. Rapid technological development

4. Service expansion – Opportunity to expand to new services

5. Increasing internet penetration and number of smartphone users

Subway Surfers Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Subway Surfers are as mentioned:

1. Intense competition

2. Product life cycle time is less

3. It's easy to copy an app

4. Information leaks- competitors are able to access your launch dates for product and create counter strategies like releasing a new product

5. The mobile app industry is very fragile

6. Changes in consumer tastes – continuous improvement is needed – Else it will become obsolete soon

7. Availability of substitute products


Subway Surfers Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Subway Surfers:

1. Fruit Ninja Free

2. Candy Crush Saga

3. Temple Run

4. Angry Birds

Hence this concludes the Subway Surfers SWOT analysis.

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About Subway Surfers

Subway Surfers Overview
Parent Company

Kiloo

Category

Application – Game

Sector

IT & Technology

Tagline/ Slogan

Join the most daring chase!

USP

The game offers all sorts of unlockable goodies, but they're not too difficult to achieve. You can unlock more of them through exclusive deals, but the game's in-game currency is usually more than enough

Subway Surfers STP
Segmentation

Game for all Smartphone Users

Target Market

Young population having smartphones

Positioning

A fun & challenging universal app with HD optimized graphics


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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