Subway Surfers SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1504

SWOT Analysis of Subway Surfers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Subway Surfers

Parent Company



Application – Game


IT & Technology

Tagline/ Slogan

Join the most daring chase!


The game offers all sorts of unlockable goodies, but they're not too difficult to achieve. You can unlock more of them through exclusive deals, but the game's in-game currency is usually more than enough



Game for all Smartphone Users

Target Group

Young population having smartphones


A fun & challenging universal app with HD optimized graphics

SWOT Analysis


1. More lighthearted gameplay, better animation, and smoother controls

2. The game responds instantly to your swipes and taps

3. High awareness – More than 100 Million downloads

4. Compatible with all devices & available in multiple platforms

5. No violence & scariness

6. High user ratings shows the credibility of the brand

7. The game's graphics are a real treat for the eyes

8. Multiple versions availability shows its global popularity


1. Users are not very loyal due to many similar games

2. It's difficult to maintain the game new & fresh and keep people coming back


1. Can do brand extension & introduce new games

2. Huge potential for in-app advertising

3. Rapid technological development

4. Service expansion – Opportunity to expand to new services

5. Increasing internet penetration and number of smartphone users


1. Intense competition

2. Product life cycle time is less

3. It's easy to copy an app

4. Information leaks- competitors are able to access your launch dates for product and create counter strategies like releasing a new product

5. The mobile app industry is very fragile

6. Changes in consumer tastes – continuous improvement is needed – Else it will become obsolete soon

7. Availability of substitute products



1. Fruit Ninja Free

2. Candy Crush Saga

3. Temple Run

4. Angry Birds

The table above concludes the Subway Surfers SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Subway Surfers. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: