Published in IT & Technology category by MBA Skool Team
Alibaba is one of the leading brands in the IT & Technology sector. Alibaba SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Alibaba:
Alibaba is one of the leading technology companies in the world based out of China.
Alibaba has a strong product portfolio and provides services across sectors like ecommerce, retail, technology services, cloud, TV, entertainment and internet services.
More than 200,000 people are employed with the organization.
The company has been recognized by brands like Forbes as one of the largest companies by valuation.
Alibaba is traded across some of the key stock exchanges like NYSE, SEHK, Hang Seng Index.
The company has strengthened its presence in the internet domain by strategic investments as well as acquisitions.
Annual revenues of the group company is in excess of $100 billion, making it one of the leading enterprises globally.
Being an online services company, Alibaba has its presence all over the world.
The brand advertises itself via online channels, TVCs, sponsoring major events etc.
Above are the strengths in the SWOT Analysis of Alibaba. The strengths of Alibaba looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Being one of the most prominent companies in the world, Alibaba is often scrutinized for even minor offenses.
With the growth of other leading ecommerce platform, the expenses are high, and hence limited rate of market growth.
These were the weaknesses in the Alibaba SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Alibaba is a trusted ecommerce platform providing online shopping experience for customers
Internet users who want to shop and view content
Internet users relying on internet for shopping and other transactions from middle & upper middle class
Alibaba is positioned as a global online market place which facilitates shopping through a customized user shopping experience
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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