Adobe Systems SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 6498

SWOT analysis of Adobe Systems analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Adobe Systems SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Adobe Systems to benchmark its business & performance as compared to the competitors and industry. Adobe Systems is one of the leading brands in the IT & Technology sector. The table below also lists the top Adobe Systems competitors and elaborates Adobe Systems market segmentation, target group, positioning & Unique Selling Proposition (USP).

Adobe Systems SWOT, Competitors, Marketing STP & Brand analysis Table
Adobe Systems Brand Analysis
Parent Company

Adobe Systems


IT programming and services


IT & Technology

Tagline/ Slogan

Better by Adobe


Focuses on creative software products and rich internet application software

Adobe Systems STP

Individuals and B2B enterprises looking for Graphics, Documents, Publishing and Security Solutions.Mobile Segment is also being explored

Target Group

Creative professionals involved in image editing, graphics and animation. Also Mobile Professionals and Enterprises


User friendly software with high usability, Recognised as an industry standard.

Adobe Systems SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Adobe Systems. Strengths are:

1. Strong Brand Equity and popularity
2. Strong Market position in digital media business
3. Innovation and Creativity
4. First company to specialize in graphic designing software
5. Has over 9000 employees working for the organization
6. Ranked as one of the best places to work
7. It has major operations in USA, Canada, India, China, Switzerland and Romania


Here are the weaknesses in the Adobe Systems SWOT Analysis:

1.The company has not develop expertise in Linux OS
2. Pricing of the software suites is a bit on the higher side for individual buyers
3.Adobe has a wide range of products but many of them are not known to public


Following are the Opportunities in Adobe Systems SWOT Analysis:

1. Acquisition of small companies, within the same market segment
2. Growth of online market segment
3.With the growth of social media facebook, google+ and others there is growing market for photo and video editing hobbies.


The threats in the SWOT Analysis of Adobe Systems are as mentioned:

1.The biggest threat is the change, as market is growing, changes are taking place so adobe has to adapt the change
2.Other companies are coming into graphics editing segment.

Adobe Systems Competition

Below are the top 4 Adobe Systems competitors:

4. Corel

The brandguide table above concludes the Adobe Systems SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Adobe Systems. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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