Adobe Systems SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Adobe Systems analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Adobe Systems SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Adobe Systems to benchmark its business & performance as compared to the competitors and industry. As of 2020, Adobe Systems is one of the leading brands in the IT & Technology sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Adobe Systems competitors and includes Adobe Systems target market, segmentation, positioning & Unique Selling Proposition (USP).

Adobe Systems SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Adobe Systems Brand Analysis
Parent Company

Adobe Systems


IT programming and services


IT & Technology

Tagline/ Slogan

Better by Adobe


Focuses on creative software products and rich internet application software

Adobe Systems STP
Adobe Systems Segmentation

Individuals and B2B enterprises looking for Graphics, Documents, Publishing and Security Solutions.Mobile Segment is also being explored

Adobe Systems Target Market

Creative professionals involved in image editing, graphics and animation. Also Mobile Professionals and Enterprises

Adobe Systems Positioning

User friendly software with high usability, Recognised as an industry standard.

Adobe Systems SWOT Analysis
Adobe Systems Strengths

Below are the Strengths in the SWOT Analysis of Adobe Systems:

1. Strong Brand Equity and popularity
2. Strong Market position in digital media business
3. Innovation and Creativity
4. First company to specialize in graphic designing software
5. Has over 9000 employees working for the organization
6. Ranked as one of the best places to work
7. It has major operations in USA, Canada, India, China, Switzerland and Romania

Adobe Systems Weaknesses

Here are the weaknesses in the Adobe Systems SWOT Analysis:

1.The company has not develop expertise in Linux OS
2. Pricing of the software suites is a bit on the higher side for individual buyers
3.Adobe has a wide range of products but many of them are not known to public

Adobe Systems Opportunities

Following are the Opportunities in Adobe Systems SWOT Analysis:

1. Acquisition of small companies, within the same market segment
2. Growth of online market segment
3.With the growth of social media facebook, google+ and others there is growing market for photo and video editing hobbies.

Adobe Systems Threats

The threats in the SWOT Analysis of Adobe Systems are as mentioned:

1.The biggest threat is the change, as market is growing, changes are taking place so adobe has to adapt the change
2.Other companies are coming into graphics editing segment.

Adobe Systems Competition

Below are the top 4 Adobe Systems competitors:

4. Corel

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Adobe Systems. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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