Adobe Systems SWOT Analysis, Competitors & USP

Adobe Systems

Parent Company

Adobe Systems

Category

IT programming and services

Sector

IT & Technology

Tagline/ Slogan

Better by Adobe

USP

Focuses on creative software products and rich internet application software

Adobe Systems STP

Segment

Individuals and B2B enterprises looking for Graphics, Documents, Publishing and Security Solutions.Mobile Segment is also being explored

Target Group

Creative professionals involved in image editing, graphics and animation. Also Mobile Professionals and Enterprises

Positioning

User friendly software with high usability, Recognised as an industry standard.

Adobe Systems SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Adobe Systems. Strengths are:

1. Strong Brand Equity and popularity
2. Strong Market position in digital media business
3. Innovation and Creativity
4. First company to specialize in graphic designing software
5. Has over 9000 employees working for the organization
6. Ranked as one of the best places to work
7. It has major operations in USA, Canada, India, China, Switzerland and Romania

Weaknesses

Here are the weaknesses of Adobe Systems :

1.The company has not develop expertise in Linux OS
2. Pricing of the software suites is a bit on the higher side for individual buyers
3.Adobe has a wide range of products but many of them are not known to public

Opportunities

Following are the Opportunities of Adobe Systems :

1. Acquisition of small companies, within the same market segment
2. Growth of online market segment
3.With the growth of social media facebook, google+ and others there is growing market for photo and video editing hobbies.

Threats

The threats of Adobe Systems are as mentioned :

1.The biggest threat is the change, as market is growing, changes are taking place so adobe has to adapt the change
2.Other companies are coming into graphics editing segment.

Adobe Systems Competition

Competitors

Below are the 4 main Adobe Systems competitors :

1.Google
2.Apple
3.Microsoft
4. Corel