Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Adobe Systems analyses the brand by its strengths, weaknesses, opportunities & threats. In Adobe Systems SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Adobe Systems to benchmark its business & performance as compared to the competitors. Adobe Systems is one of the leading brands in the IT & Technology sector.
The table below lists the Adobe Systems SWOT (Strengths, Weaknesses, Opportunities, Threats), top Adobe Systems competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Focuses on creative software products and rich internet application software
Adobe Systems STP
Individuals and B2B enterprises looking for Graphics, Documents, Publishing and Security Solutions.Mobile Segment is also being explored
Creative professionals involved in image editing, graphics and animation. Also Mobile Professionals and Enterprises
User friendly software with high usability, Recognised as an industry standard.
SWOT Analysis of Adobe Systems
Adobe Systems Strengths
Below are the Strengths in the SWOT Analysis of Adobe Systems:
1. Strong Brand Equity and popularity 2. Strong Market position in digital media business 3. Innovation and Creativity 4. First company to specialize in graphic designing software 5. Has over 9000 employees working for the organization 6. Ranked as one of the best places to work 7. It has major operations in USA, Canada, India, China, Switzerland and Romania
Adobe Systems Weaknesses
Here are the weaknesses in the Adobe Systems SWOT Analysis:
1.The company has not develop expertise in Linux OS 2. Pricing of the software suites is a bit on the higher side for individual buyers 3.Adobe has a wide range of products but many of them are not known to public
Adobe Systems Opportunities
Following are the Opportunities in Adobe Systems SWOT Analysis:
1. Acquisition of small companies, within the same market segment 2. Growth of online market segment 3.With the growth of social media facebook, google+ and others there is growing market for photo and video editing hobbies.
Adobe Systems Threats
The threats in the SWOT Analysis of Adobe Systems are as mentioned:
1.The biggest threat is the change, as market is growing, changes are taking place so adobe has to adapt the change 2.Other companies are coming into graphics editing segment.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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