Adobe Systems SWOT Analysis, USP & Competitors

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SWOT Analysis of Adobe Systems with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Adobe Systems

Parent Company

Adobe Systems


IT programming and services


IT and Technology

Tagline/ Slogan

Better by Adobe


Focuses on creative software products and rich internet application software



Individuals and B2B enterprises looking for Graphics, Documents, Publishing and Security Solutions.Mobile Segment is also being explored

Target Group

Creative professionals involved in image editing, graphics and animation. Also Mobile Professionals and Enterprises


User friendly software with high usability, Recognised as an industry standard.

SWOT Analysis


1. Strong Brand Equity and popularity
2. Strong Market position in digital media business
3. Innovation and Creativity
4. First company to specialize in graphic designing software
5. Has over 9000 employees working for the organization
6. Ranked as one of the best places to work
7. It has major operations in USA, Canada, India, China, Switzerland and Romania


1.The company has not develop expertise in Linux OS
2. Pricing of the software suites is a bit on the higher side for individual buyers
3.Adobe has a wide range of products but many of them are not known to public


1. Acquisition of small companies, within the same market segment
2. Growth of online market segment
3.With the growth of social media facebook, google+ and others there is growing market for photo and video editing hobbies.


1.The biggest threat is the change, as market is growing, changes are taking place so adobe has to adapt the change
2.Other companies are coming into graphics editing segment.



4. Corel

The table above concludes the Adobe Systems SWOT analysis along with its marketing and brand parameters.


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