Adobe Systems SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Adobe Systems SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Adobe Systems, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Adobe Systems to benchmark its business & performance as compared to the competitors, and make strategic improvements. Adobe Systems is one of the leading brands in the IT & Technology sector.

The article below lists the Adobe Systems SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Adobe Systems SWOT Analysis:

SWOT Analysis of Adobe Systems

For Adobe Systems, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Adobe Systems Strengths

The strengths of Adobe Systems looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Adobe Systems :

1. Strong Brand Equity and popularity
2. Strong Market position in digital media business
3. Innovation and Creativity
4. First company to specialize in graphic designing software
5. Has over 9000 employees working for the organization
6. Ranked as one of the best places to work
7. It has major operations in USA, Canada, India, China, Switzerland and Romania

Adobe Systems Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Adobe Systems SWOT Analysis:

1.The company has not develop expertise in Linux OS
2. Pricing of the software suites is a bit on the higher side for individual buyers
3.Adobe has a wide range of products but many of them are not known to public

Adobe Systems Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Adobe Systems SWOT Analysis:

1. Acquisition of small companies, within the same market segment
2. Growth of online market segment
3.With the growth of social media facebook, google+ and others there is growing market for photo and video editing hobbies.

Adobe Systems Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Adobe Systems are as mentioned:

1.The biggest threat is the change, as market is growing, changes are taking place so adobe has to adapt the change
2.Other companies are coming into graphics editing segment.

Adobe Systems Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Adobe Systems:

4. Corel

Hence this concludes the Adobe Systems SWOT analysis.

Continue reading more about the brand/company.

About Adobe Systems

Adobe Systems Overview
Parent Company

Adobe Systems


IT programming and services


IT & Technology

Tagline/ Slogan

Better by Adobe


Focuses on creative software products and rich internet application software

Adobe Systems STP

Individuals and B2B enterprises looking for Graphics, Documents, Publishing and Security Solutions.Mobile Segment is also being explored

Target Market

Creative professionals involved in image editing, graphics and animation. Also Mobile Professionals and Enterprises


User friendly software with high usability, Recognised as an industry standard.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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