HCL Technologies SWOT Analysis, Competitors & USP
SWOT analysis of HCL Technologies analyses the brand by its strengths, weaknesses, opportunities & threats. In HCL Technologies SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like HCL Technologies to benchmark its business & performance as compared to the competitors. HCL Technologies is one of the leading brands in the IT & Technology sector.
The table below lists the HCL Technologies SWOT (Strengths, Weaknesses, Opportunities, Threats), top HCL Technologies competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| HCL Technologies Brand Analysis | |
|---|---|
| Parent Company |
HCL |
| Category |
IT programming and services |
| Sector | |
| Tagline/ Slogan |
Technology that touches lives |
| USP |
Provides IT services and hardware products |
| HCL Technologies STP | |
| Segment |
Enterprises seeking IT solutions and customer seeking hardware products |
| Target Group |
Targets B2B and B2C customers |
| Positioning |
IT solutions and IT products with better quality at lower price |
| SWOT Analysis of HCL Technologies | |
| HCL Technologies Strengths |
Below are the Strengths in the SWOT Analysis of HCL Technologies: 1. Association with Major Brands |
| HCL Technologies Weaknesses |
Here are the weaknesses in the HCL Technologies SWOT Analysis: 1. Total asset turnover is one of the weakness 2. Tough competition from existing PC and laptop brands means limited market share |
| HCL Technologies Opportunities |
Following are the Opportunities in HCL Technologies SWOT Analysis: 1. New Outsourcing deals |
| HCL Technologies Threats |
The threats in the SWOT Analysis of HCL Technologies are as mentioned: 1. Adverse impact of foreign exchange movement 2. Emergence of potentially disruptive technologies/practices like cloud computing |
| HCL Technologies Competition | |
| HCL Technologies Competitors |
Below are the top 4 competitors of HCL Technologies: 1.Infosys |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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