HCL Technologies SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of HCL Technologies analyses the brand by its strengths, weaknesses, opportunities & threats. In HCL Technologies SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like HCL Technologies to benchmark its business & performance as compared to the competitors. HCL Technologies is one of the leading brands in the IT & Technology sector.

The table below lists the HCL Technologies SWOT (Strengths, Weaknesses, Opportunities, Threats), top HCL Technologies competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

HCL Technologies SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
HCL Technologies Brand Analysis
Parent Company



IT programming and services


IT & Technology

Tagline/ Slogan

Technology that touches lives


Provides IT services and  hardware products

HCL Technologies STP

Enterprises seeking IT solutions and customer seeking hardware products

Target Group

Targets B2B and B2C customers


IT solutions and IT products with better quality at lower price

SWOT Analysis of HCL Technologies
HCL Technologies Strengths

Below are the Strengths in the SWOT Analysis of HCL Technologies:

1. Association with Major Brands
2. Consistent revenue growth
3. Acquisition of Axon enables company to offer full SAP services
4.Global Coverage in countries like U.S, Europe, Japan etc.
5. Offerings like tablets, laptops and PCs expand the reach
6. Over 80,000 employees are working at HCL
7. Offers services like ERS, ETS, BPO and EAS

HCL Technologies Weaknesses

Here are the weaknesses in the HCL Technologies SWOT Analysis:

1. Total asset turnover is one of the weakness

2. Tough competition from existing PC and laptop brands means limited market share

HCL Technologies Opportunities

Following are the Opportunities in HCL Technologies SWOT Analysis:

1. New Outsourcing deals
2.Strong presence in defense space and potential to benefit from offset provision in Indian defense imports.

HCL Technologies Threats

The threats in the SWOT Analysis of HCL Technologies are as mentioned:

1. Adverse impact of foreign exchange movement

2. Emergence of potentially disruptive technologies/practices like cloud computing

HCL Technologies Competition
HCL Technologies Competitors

Below are the top 4 competitors of HCL Technologies:

2.TATA Consultancy Services(TCS)
3.Wipro Technologies

4. Tech Mahindra

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to HCL Technologies. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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