HCL Technologies SWOT Analysis
HCL Technologies is one of the leading brands in the IT & Technology sector. HCL Technologies SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of HCL Technologies:
Quick Glance:
HCL Technologies Strengths
- Association with Major Brands
- Consistent revenue growth
- Acquisition of Axon enables company to offer full SAP services
- Global Coverage in countries like U.S, Europe, Japan etc.
- Offerings like tablets, laptops and PCs expand the reach
- Over 80,000 employees are working at HCL
- Offers services like ERS, ETS, BPO and EAS
Above are the strengths in the SWOT Analysis of HCL Technologies. The strengths of HCL Technologies looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
HCL Technologies Weaknesses
- Total asset turnover is one of the weakness
- Tough competition from existing PC and laptop brands means limited market share
These were the weaknesses in the HCL Technologies SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
HCL Technologies Opportunities
- New Outsourcing deals
- Strong presence in defense space and potential to benefit from offset provision in Indian defense imports.
Above we covered the opportunities in HCL Technologies SWOT Analysis. The opportunities for any brand can include prospects of future growth.
HCL Technologies Threats
- Adverse impact of foreign exchange movement
- Emergence of potentially disruptive technologies/practices like cloud computing
The threats in the SWOT Analysis of HCL Technologies are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the HCL Technologies SWOT analysis.
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About HCL Technologies
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| HCL Technologies Overview | |
|---|---|
| Parent Company |
HCL |
| Category |
IT programming and services |
| Sector | |
| Tagline/ Slogan |
Technology that touches lives |
| USP |
Provides IT services and hardware products |
| HCL Technologies STP | |
| Segmentation |
Enterprises seeking IT solutions and customer seeking hardware products |
| Target Market |
Targets B2B and B2C customers |
| Positioning |
IT solutions and IT products with better quality at lower price |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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