HCL Technologies SWOT Analysis, USP & Competitors

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SWOT Analysis of HCL Technologies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

HCL Technologies

Parent Company



IT programming and services


IT and Technology

Tagline/ Slogan

Technology that touches lives


Provides IT services and  hardware products



Enterprises seeking IT solutions and customer seeking hardware products

Target Group

Targets B2B and B2C customers


IT solutions and IT products with better quality at lower price

SWOT Analysis


1. Association with Major Brands
2. Consistent revenue growth
3. Acquisition of Axon enables company to offer full SAP services
4.Global Coverage in countries like U.S, Europe, Japan etc.
5. Offerings like tablets, laptops and PCs expand the reach
6. Over 80,000 employees are working at HCL
7. Offers services like ERS, ETS, BPO and EAS


1. Total asset turnover is one of the weakness

2. Tough competition from existing PC and laptop brands means limited market share


1. New Outsourcing deals
2.Strong presence in defense space and potential to benefit from offset provision in Indian defense imports.


1. Adverse impact of foreign exchange movement

2. Emergence of potentially disruptive technologies/practices like cloud computing



2.TATA Consultancy Services(TCS)
3.Wipro Technologies

4. Tech Mahindra

The table above concludes the HCL Technologies SWOT analysis along with its marketing and brand parameters.


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