HCL Technologies SWOT Analysis, Competitors & USP
HCL Technologies SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of HCL Technologies, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like HCL Technologies to benchmark its business & performance as compared to the competitors, and make strategic improvements. HCL Technologies is one of the leading brands in the IT & Technology sector.
The article below lists the HCL Technologies SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the HCL Technologies SWOT Analysis:
In this article:
SWOT Analysis of HCL Technologies
For HCL Technologies, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
HCL Technologies Strengths
The strengths of HCL Technologies looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of HCL Technologies :
1. Association with Major Brands
2. Consistent revenue growth
3. Acquisition of Axon enables company to offer full SAP services
4.Global Coverage in countries like U.S, Europe, Japan etc.
5. Offerings like tablets, laptops and PCs expand the reach
6. Over 80,000 employees are working at HCL
7. Offers services like ERS, ETS, BPO and EAS
HCL Technologies Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the HCL Technologies SWOT Analysis:
1. Total asset turnover is one of the weakness
2. Tough competition from existing PC and laptop brands means limited market share
HCL Technologies Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in HCL Technologies SWOT Analysis:
1. New Outsourcing deals
2.Strong presence in defense space and potential to benefit from offset provision in Indian defense imports.
HCL Technologies Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of HCL Technologies are as mentioned:
1. Adverse impact of foreign exchange movement
2. Emergence of potentially disruptive technologies/practices like cloud computing
HCL Technologies Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of HCL Technologies:
1.Infosys
2.TATA Consultancy Services(TCS)
3.Wipro Technologies
Hence this concludes the HCL Technologies SWOT analysis.
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About HCL Technologies
| HCL Technologies Overview | |
|---|---|
| Parent Company |
HCL |
| Category |
IT programming and services |
| Sector | |
| Tagline/ Slogan |
Technology that touches lives |
| USP |
Provides IT services and hardware products |
| HCL Technologies STP | |
| Segmentation |
Enterprises seeking IT solutions and customer seeking hardware products |
| Target Market |
Targets B2B and B2C customers |
| Positioning |
IT solutions and IT products with better quality at lower price |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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