HCL Technologies SWOT Analysis, Competitors & USP
SWOT analysis of HCL Technologies analyses the brand by its strengths, weaknesses, opportunities & threats. In HCL Technologies SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like HCL Technologies to benchmark its business & performance as compared to the competitors. HCL Technologies is one of the leading brands in the IT & Technology sector.
The table below lists the HCL Technologies SWOT (Strengths, Weaknesses, Opportunities, Threats), top HCL Technologies competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| HCL Technologies Brand Analysis | |
|---|---|
| Parent Company |
HCL |
| Category |
IT programming and services |
| Sector | |
| Tagline/ Slogan |
Technology that touches lives |
| USP |
Provides IT services and hardware products |
| HCL Technologies STP | |
| Segment |
Enterprises seeking IT solutions and customer seeking hardware products |
| Target Group |
Targets B2B and B2C customers |
| Positioning |
IT solutions and IT products with better quality at lower price |
| SWOT Analysis of HCL Technologies | |
| HCL Technologies Strengths |
Below are the Strengths in the SWOT Analysis of HCL Technologies: 1. Association with Major Brands |
| HCL Technologies Weaknesses |
Here are the weaknesses in the HCL Technologies SWOT Analysis: 1. Total asset turnover is one of the weakness 2. Tough competition from existing PC and laptop brands means limited market share |
| HCL Technologies Opportunities |
Following are the Opportunities in HCL Technologies SWOT Analysis: 1. New Outsourcing deals |
| HCL Technologies Threats |
The threats in the SWOT Analysis of HCL Technologies are as mentioned: 1. Adverse impact of foreign exchange movement 2. Emergence of potentially disruptive technologies/practices like cloud computing |
| HCL Technologies Competition | |
| HCL Technologies Competitors |
Below are the top 4 competitors of HCL Technologies: 1.Infosys |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to HCL Technologies. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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