Wipro Technologies SWOT Analysis, Competitors & USP

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SWOT Analysis of Wipro Technologies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wipro Technologies

Parent Company

Wipro Limited


IT programming and services


IT & Technology

Tagline/ Slogan

Applying Thought


Wipro provides complete range of IT services to the organization

Wipro Technologies STP


Enterprises seeking IT solution and services

Target Group

Big International Enterprises requiring IT solution and services


Company with High quality standards

Wipro Technologies SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Wipro Technologies :

1. Low cost advantage and High quality standards
2. Broad range of research and development Services
3. Wipro has impressive list of clientele and mega partnership with – Cisco, Oracle, EMC, Microsoft and SAP
4.One of the top IT Companies in India employing over 130,000 employees


1. Low operating margin of other group of companies
2. Free floating stock is very less for the investor


1. Company has good opportunity since the sector is growing
2. Can diversify in brand product category and consulting services
3. Huge potential in domestic market


1. Slowdown in US economy as major client base is from US
2. Attrition and Employee loyalty
3. Increasing cost of Human capital

Wipro Technologies Competition


Below are the 3 main Wipro Technologies competitors :

1. TCS
2. Infosys
3. Mphasis

The brandguide table above concludes the Wipro Technologies SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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