Wipro Technologies SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Wipro Technologies analyses the brand by its strengths, weaknesses, opportunities & threats. In Wipro Technologies SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Wipro Technologies to benchmark its business & performance as compared to the competitors. Wipro Technologies is one of the leading brands in the IT & Technology sector.

The article below lists the Wipro Technologies SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Wipro Technologies SWOT Analysis:

SWOT Analysis of Wipro Technologies

For Wipro Technologies, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Wipro Technologies Strengths

The strengths of Wipro Technologies looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Wipro Technologies :

1. Low cost advantage and High quality standards
2. Broad range of research and development Services
3. Wipro has impressive list of clientele and mega partnership with – Cisco, Oracle, EMC, Microsoft and SAP
4.One of the top IT Companies in India employing over 130,000 employees

Wipro Technologies Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Wipro Technologies SWOT Analysis:

1. Low operating margin of other group of companies
2. Free floating stock is very less for the investor


Wipro Technologies Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Wipro Technologies SWOT Analysis:

1. Company has good opportunity since the sector is growing
2. Can diversify in brand product category and consulting services
3. Huge potential in domestic market

Wipro Technologies Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Wipro Technologies are as mentioned:

1. Slowdown in US economy as major client base is from US
2. Attrition and Employee loyalty
3. Increasing cost of Human capital


Wipro Technologies Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Wipro Technologies:

1. TCS
2. Infosys
3. Mphasis

Hence this concludes the Wipro Technologies SWOT analysis.

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About Wipro Technologies

Wipro Technologies Overview
Parent Company

Wipro Limited

Category

IT programming and services

Sector

IT & Technology

Tagline/ Slogan

Applying Thought

USP

Wipro provides complete range of IT services to the organization

Wipro Technologies STP
Segmentation

Enterprises seeking IT solution and services

Target Market

Big International Enterprises requiring IT solution and services

Positioning

Company with High quality standards


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Wipro Technologies. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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