Wipro Technologies SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Wipro Technologies analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Wipro Technologies SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Wipro Technologies to benchmark its business & performance as compared to the competitors and industry. As of 2020, Wipro Technologies is one of the leading brands in the IT & Technology sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Wipro Technologies competitors and includes Wipro Technologies target market, segmentation, positioning & Unique Selling Proposition (USP).

Wipro Technologies SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Wipro Technologies Brand Analysis
Parent Company

Wipro Limited


IT programming and services


IT & Technology

Tagline/ Slogan

Applying Thought


Wipro provides complete range of IT services to the organization

Wipro Technologies STP
Wipro Technologies Segmentation

Enterprises seeking IT solution and services

Wipro Technologies Target Market

Big International Enterprises requiring IT solution and services

Wipro Technologies Positioning

Company with High quality standards

Wipro Technologies SWOT Analysis
Wipro Technologies Strengths

Below are the Strengths in the SWOT Analysis of Wipro Technologies:

1. Low cost advantage and High quality standards
2. Broad range of research and development Services
3. Wipro has impressive list of clientele and mega partnership with – Cisco, Oracle, EMC, Microsoft and SAP
4.One of the top IT Companies in India employing over 130,000 employees

Wipro Technologies Weaknesses

Here are the weaknesses in the Wipro Technologies SWOT Analysis:

1. Low operating margin of other group of companies
2. Free floating stock is very less for the investor

Wipro Technologies Opportunities

Following are the Opportunities in Wipro Technologies SWOT Analysis:

1. Company has good opportunity since the sector is growing
2. Can diversify in brand product category and consulting services
3. Huge potential in domestic market

Wipro Technologies Threats

The threats in the SWOT Analysis of Wipro Technologies are as mentioned:

1. Slowdown in US economy as major client base is from US
2. Attrition and Employee loyalty
3. Increasing cost of Human capital

Wipro Technologies Competition

Below are the top 3 Wipro Technologies competitors:

1. TCS
2. Infosys
3. Mphasis

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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