Wipro Technologies SWOT Analysis, Competitors & USP
SWOT analysis of Wipro Technologies analyses the brand by its strengths, weaknesses, opportunities & threats. In Wipro Technologies SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Wipro Technologies to benchmark its business & performance as compared to the competitors. Wipro Technologies is one of the leading brands in the IT & Technology sector.
The article below lists the Wipro Technologies SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Wipro Technologies SWOT Analysis:
In this article:
SWOT Analysis of Wipro Technologies
For Wipro Technologies, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Wipro Technologies Strengths
The strengths of Wipro Technologies looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Wipro Technologies :
1. Low cost advantage and High quality standards
2. Broad range of research and development Services
3. Wipro has impressive list of clientele and mega partnership with – Cisco, Oracle, EMC, Microsoft and SAP
4.One of the top IT Companies in India employing over 130,000 employees
Wipro Technologies Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Wipro Technologies SWOT Analysis:
1. Low operating margin of other group of companies
2. Free floating stock is very less for the investor
Wipro Technologies Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Wipro Technologies SWOT Analysis:
1. Company has good opportunity since the sector is growing
2. Can diversify in brand product category and consulting services
3. Huge potential in domestic market
Wipro Technologies Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Wipro Technologies are as mentioned:
1. Slowdown in US economy as major client base is from US
2. Attrition and Employee loyalty
3. Increasing cost of Human capital
Wipro Technologies Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Wipro Technologies:
1. TCS
2. Infosys
3. Mphasis
Hence this concludes the Wipro Technologies SWOT analysis.
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About Wipro Technologies
| Wipro Technologies Overview | |
|---|---|
| Parent Company |
Wipro Limited |
| Category |
IT programming and services |
| Sector | |
| Tagline/ Slogan |
Applying Thought |
| USP |
Wipro provides complete range of IT services to the organization |
| Wipro Technologies STP | |
| Segmentation |
Enterprises seeking IT solution and services |
| Target Market |
Big International Enterprises requiring IT solution and services |
| Positioning |
Company with High quality standards |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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