Wipro Technologies SWOT Analysis
Wipro Technologies is one of the leading brands in the IT & Technology sector. Wipro Technologies SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Wipro Technologies:
Quick Glance:
Wipro Technologies Strengths
- Low cost advantage and High quality standards
- Broad range of research and development Services
- Wipro has impressive list of clientele and mega partnership with – Cisco, Oracle, EMC, Microsoft and SAP
- One of the top IT Companies in India employing over 130,000 employees
Above are the strengths in the SWOT Analysis of Wipro Technologies. The strengths of Wipro Technologies looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Wipro Technologies Weaknesses
- Low operating margin of other group of companies
- Free floating stock is very less for the investor
These were the weaknesses in the Wipro Technologies SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Wipro Technologies Opportunities
- Company has good opportunity since the sector is growing
- Can diversify in brand product category and consulting services
- Huge potential in domestic market
Above we covered the opportunities in Wipro Technologies SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Wipro Technologies Threats
- Slowdown in US economy as major client base is from US
- Attrition and Employee loyalty
- Increasing cost of Human capital
The threats in the SWOT Analysis of Wipro Technologies are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Wipro Technologies SWOT analysis.
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About Wipro Technologies
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Wipro Technologies Overview | |
|---|---|
| Parent Company |
Wipro Limited |
| Category |
IT programming and services |
| Sector | |
| Tagline/ Slogan |
Applying Thought |
| USP |
Wipro provides complete range of IT services to the organization |
| Wipro Technologies STP | |
| Segmentation |
Enterprises seeking IT solution and services |
| Target Market |
Big International Enterprises requiring IT solution and services |
| Positioning |
Company with High quality standards |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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