SWOT Analysis of Wipro Technologies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Wipro Technologies | |
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Parent Company |
Wipro Limited |
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Category |
IT programming and services |
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Sector |
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Tagline/ Slogan |
Applying Thought |
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USP |
Wipro provides complete range of IT services to the organization |
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Wipro Technologies STP | |
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Segment |
Enterprises seeking IT solution and services |
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Target Group |
Big International Enterprises requiring IT solution and services |
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Positioning |
Company with High quality standards |
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Wipro Technologies SWOT Analysis | |
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Strengths |
1. Low cost advantage and High quality standards |
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Weaknesses |
1. Low operating margin of other group of companies |
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Opportunities |
1. Company has good opportunity since the sector is growing |
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Threats |
1. Slowdown in US economy as major client base is from US |
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Wipro Technologies Competition | |
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Competitors |
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The brandguide table above concludes the Wipro Technologies SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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