Wipro Technologies SWOT Analysis

Published in IT & Technology category by MBA Skool Team

Wipro Technologies is one of the leading brands in the IT & Technology sector. Wipro Technologies SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Wipro Technologies:

Wipro Technologies Strengths

  1. Low cost advantage and High quality standards
  2. Broad range of research and development Services
  3. Wipro has impressive list of clientele and mega partnership with – Cisco, Oracle, EMC, Microsoft and SAP
  4. One of the top IT Companies in India employing over 130,000 employees

Above are the strengths in the SWOT Analysis of Wipro Technologies. The strengths of Wipro Technologies looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Wipro Technologies Weaknesses

  1. Low operating margin of other group of companies
  2. Free floating stock is very less for the investor

These were the weaknesses in the Wipro Technologies SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Wipro Technologies Opportunities

  1. Company has good opportunity since the sector is growing
  2. Can diversify in brand product category and consulting services
  3. Huge potential in domestic market

Above we covered the opportunities in Wipro Technologies SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Wipro Technologies Threats

  1. Slowdown in US economy as major client base is from US
  2. Attrition and Employee loyalty
  3. Increasing cost of Human capital

The threats in the SWOT Analysis of Wipro Technologies are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Wipro Technologies SWOT analysis.

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About Wipro Technologies

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Wipro Technologies Overview
Parent Company

Wipro Limited


IT programming and services


IT & Technology

Tagline/ Slogan

Applying Thought


Wipro provides complete range of IT services to the organization

Wipro Technologies STP

Enterprises seeking IT solution and services

Target Market

Big International Enterprises requiring IT solution and services


Company with High quality standards

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Wipro Technologies. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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