BMC software SWOT Analysis

Published in IT & Technology category by MBA Skool Team

Here is a detailed SWOT analysis of BMC software covering strengths, weaknesses, opportunities and threats.

BMC software Strengths

  1. Strong customer base likeAccenture, Cisco salesforce,Dell, Red Hat and NetApp.
  2. Broad Portfolio of products and services like Enterprise software,
  3. Business service management, IT Services and Management, Mainframe computing & IT Operations
  4. Solid foundation with the ProactiveNet solution
  5. One of best IT companies in world with more than 6000 employees in 120 countries worldwide
  6. One of the top 20 IT Companies globally in terms of its revenue

Above are the strengths in the SWOT Analysis of BMC software. The strengths of BMC software looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

BMC software Weaknesses

  1. Limited presence in the wireless market.
  2. Tough competition in the Internet space and few products for Internet applications

These were the weaknesses in the BMC software SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

BMC software Opportunities

  1. Promising growth in cloud computing domain will help the company
  2. Strategic acquisition for increasing customer base and increasing service provided
  3. Cheaper global telecommunication costs open new markets as people connect to the Internet
  4. Mobile solution market is growing

Above we covered the opportunities in BMC software SWOT Analysis. The opportunities for any brand can include prospects of future growth.

BMC software Threats

  1. Intense competition
  2. Economic slowdown in US

The threats in the SWOT Analysis of BMC software are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the BMC software SWOT analysis.

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About BMC software

The table below gives the brand overview along with its target market, segmentation, positioning & USP

BMC software

Parent Company

BMC software

Category

IT programming and services

Sector

IT & Technology

Tagline/ Slogan

Business runs on I.T.

I.T. runs on BMC

USP

Provides BSM(business service management) and service automation solutions

BMC software STP
Segmentation

Large Enterprises needing service automation solutions

Target Market

Includes telecom companies, large retail chains, etc.

Positioning

Offering quality software solution in domains like systems management, service management and automation solutions to large enterprises


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to BMC software. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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