BMC software SWOT Analysis, Competitors & USP
BMC software SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of BMC software, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like BMC software to benchmark its business & performance as compared to the competitors, and make strategic improvements. BMC software is one of the leading brands in the IT & Technology sector.
The article below lists the BMC software SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the BMC software SWOT Analysis:
In this article:
SWOT Analysis of BMC software
For BMC software, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
BMC software Strengths
The strengths of BMC software looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of BMC software :
1. Strong customer base likeAccenture, Cisco salesforce,Dell, Red Hat and NetApp.
2. Broad Portfolio of products and services like Enterprise software,
Business service management, IT Services and Management, Mainframe computing & IT Operations
3. Solid foundation with the ProactiveNet solution
4. One of best IT companies in world with more than 6000 employees in 120 countries worldwide
5. One of the top 20 IT Companies globally in terms of its revenue
BMC software Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the BMC software SWOT Analysis:
1. Limited presence in the wireless market.
2.Tough competition in the Internet space and few products for Internet applications
BMC software Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in BMC software SWOT Analysis:
1. Promising growth in cloud computing domain will help the company
2. Strategic acquisition for increasing customer base and increasing service provided
3.Cheaper global telecommunication costs open new markets as people connect to the Internet
4. Mobile solution market is growing
BMC software Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of BMC software are as mentioned:
1. Intense competition
2. Economic slowdown in US
BMC software Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of BMC software:
1.Microsoft
2. Oracle
3.CA Technologies
4. SAP AG
Hence this concludes the BMC software SWOT analysis.
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About BMC software
|
BMC software | |
| Parent Company |
BMC software |
|---|---|
| Category |
IT programming and services |
| Sector | |
| Tagline/ Slogan |
Business runs on I.T. I.T. runs on BMC |
| USP |
Provides BSM(business service management) and service automation solutions |
| BMC software STP | |
| Segmentation |
Large Enterprises needing service automation solutions |
| Target Market |
Includes telecom companies, large retail chains, etc. |
| Positioning |
Offering quality software solution in domains like systems management, service management and automation solutions to large enterprises |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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