BMC software SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 3779

SWOT Analysis of BMC software with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BMC software

Parent Company

BMC software


IT programming and services


IT and Technology

Tagline/ Slogan

Business runs on I.T.

I.T. runs on BMC


Provides BSM(business service management) and service automation solutions



Large Enterprises needing service automation solutions

Target Group

Includes telecom companies, large retail chains, etc.


Offering quality software solution in domains like systems management, service management and automation solutions to large enterprises

SWOT Analysis


1. Strong customer base likeAccenture, Cisco salesforce,Dell, Red Hat and NetApp.
2. Broad Portfolio of products and services like Enterprise software,

Business service management, IT Services and Management, Mainframe computing & IT Operations
3. Solid foundation with the ProactiveNet solution
4. One of best IT companies in world with more than 6000 employees in 120 countries worldwide
5. One of the top 20 IT Companies globally in terms of its revenue


1. Limited presence in the wireless market.

2.Tough competition in the Internet space and few products for Internet applications


1. Promising growth in cloud computing domain will help the company
2. Strategic acquisition for increasing customer base and increasing service provided
3.Cheaper global telecommunication costs open new markets as people connect to the Internet

4. Mobile solution market is growing


1. Intense competition
2. Economic slowdown in US



2. Oracle
3.CA Technologies


The table above concludes the BMC software SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to BMC software. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: