CA technologies SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 4078

SWOT Analysis of CA technologies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CA technologies

Parent Company

CA technologies


IT programming and services


IT & Technology

Tagline/ Slogan

Agility made possible


Creates software which runs in different environment like mainframe, distributed, virtualized and cloud.

CA technologies STP


Industries use IT software and solution.

Target Group

Large enterprises


Provides the Information technology software which works on different environments.

CA technologies SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of CA technologies :

1. One of the major providers of Information technology software, CA Technologies claims that its software is used by a majority of the Forbes Global 2000 companies
2. Strong Operating performance
3. Strong presence in job scheduling software market
4. Company has employee strength of over 13000

5. More focus on innovation and R&D. Company holds more than 400 patents worldwide and has more than 700 applications for patents in pipeline.
6. Has a global presence in over 45 countries


1. Highly depended on Mature market
2. Dependence on third party operators


1. Acquisition to support of cloud computing strategy
2.Emerging SaaS (software as a service) market


1. Intense competitions in the sector
2. US economic slowdown
3. Technology changes and product defects

CA technologies Competition


Below are the 3 main CA technologies competitors :

1. Microsoft
2. IBM
3. BMC software

The brandguide table above concludes the CA technologies SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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