SWOT Analysis of Nvidia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Nvidia | |
|
Parent Company |
Nvidia |
|
Category |
Semiconductors |
|
Sector |
|
|
Tagline/ Slogan |
The way it’s meant to be played; World Leader in Visual Computing Technologies |
|
USP |
Strong brand name in graphical processing units(GPU) |
|
Nvidia STP | |
|
Segment |
Enterprise, customer including researchers and scientists |
|
Target Group |
Enterprise seeking for GPU and parallel processing applications |
|
Positioning |
Allow user to efficiently run high-performance applications using parallel processing capabilities |
|
Nvidia SWOT Analysis | |
|
Strengths |
1. Strong Market position and popular branding & advertising |
|
Weaknesses |
1. Due to advent of mobile devices GPU sell has been slow down |
|
Opportunities |
1. New product launches |
|
Threats |
1. Intense competition from major brands |
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Nvidia Competition | |
|
Competitors |
1. AMD (Advanced Micro Devices) 4. Qualcomm |
The brandguide table above concludes the Nvidia SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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