AMD (Advanced Micro Devices) SWOT Analysis

Published in IT & Technology category by MBA Skool Team

AMD (Advanced Micro Devices) is one of the leading brands in the IT & Technology sector. AMD (Advanced Micro Devices) SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of AMD (Advanced Micro Devices):

AMD (Advanced Micro Devices) Strengths

  1. Strong brand in Microprocessor and PC market
  2. Strong focus on Research and development capabilities
  3. AMD has a global presence
  4. AMD operates in GPU (graphical processing unit) and Microprocessor market with only single competitor in each market, Nvidia and Intel respectively.

Above are the strengths in the SWOT Analysis of AMD (Advanced Micro Devices). The strengths of AMD (Advanced Micro Devices) looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

AMD (Advanced Micro Devices) Weaknesses

  1. Weak performance of computing segment due to advent of tablets, handhelds
  2. Lack of penetration into mobile market
  3. Intense competition means limited scope for capturing huge market share

These were the weaknesses in the AMD (Advanced Micro Devices) SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

AMD (Advanced Micro Devices) Opportunities

  1. Innovation for mobile platforms and tablets
  2. New product and services expansions
  3. Presence in virtualization space

Above we covered the opportunities in AMD (Advanced Micro Devices) SWOT Analysis. The opportunities for any brand can include prospects of future growth.

AMD (Advanced Micro Devices) Threats

  1. Competition from Intel and Nvidia
  2. Environmental regulations
  3. Declining PC shipment

The threats in the SWOT Analysis of AMD (Advanced Micro Devices) are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the AMD (Advanced Micro Devices) SWOT analysis.

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About AMD (Advanced Micro Devices)

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Advanced Micro Devices

Parent Company

Advanced Micro Devices, Inc.




IT & Technology

Tagline/ Slogan

The future is fusion


AMD is the second-largest global supplier of microprocessors and GPUs

AMD (Advanced Micro Devices) STP

Enterprise(and end customers)

Target Market

AMD targets enterprise but indirectly pulls the end customer


Reliable and optimum performance oriented microprocessors and GPUs

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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