AMD (Advanced Micro Devices) SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 7618
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SWOT Analysis of AMD (Advanced Micro Devices) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Advanced Micro Devices

Parent Company

Advanced Micro Devices, Inc.

Category

Semiconductors

Sector

IT and Technology

Tagline/ Slogan

The future is fusion

USP

AMD is the second-largest global supplier of microprocessors and GPUs

STP

Segment

Enterprise(and end customers)

Target Group

AMD targets enterprise but indirectly pulls the end customer

Positioning

Reliable and optimum performance oriented microprocessors and GPUs

SWOT Analysis

Strengths

1. Strong brand in Microprocessor and PC market

2. Strong focus on Research and development capabilities

3. AMD has a global presence

4. AMD operates in GPU (graphical processing unit) and Microprocessor market with only single competitor in each market, Nvidia and Intel respectively.

Weaknesses

1. Weak performance of computing segment due to advent of tablets, handhelds

2. Lack of penetration into mobile market

3. Intense competition means limited scope for capturing huge market share

Opportunities

1. Innovation for mobile platforms and tablets

2. New product and services expansions

3. Presence in virtualization space

Threats

1. Competition from Intel and Nvidia

2. Environmental regulations

3. Declining PC shipment

Competition

Competitors

1. Intel
2. Nvidia


The table above concludes the AMD (Advanced Micro Devices) SWOT analysis along with its marketing and brand parameters.

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