AMD (Advanced Micro Devices) SWOT Analysis, Competitors & USP
SWOT analysis of AMD (Advanced Micro Devices) analyses the brand by its strengths, weaknesses, opportunities & threats. In AMD (Advanced Micro Devices) SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like AMD (Advanced Micro Devices) to benchmark its business & performance as compared to the competitors. AMD (Advanced Micro Devices) is one of the leading brands in the IT & Technology sector.
The table below lists the AMD (Advanced Micro Devices) SWOT (Strengths, Weaknesses, Opportunities, Threats), top AMD (Advanced Micro Devices) competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
|
Advanced Micro Devices | |
| Parent Company |
Advanced Micro Devices, Inc. |
|---|---|
| Category |
Semiconductors |
| Sector | |
| Tagline/ Slogan |
The future is fusion |
| USP |
AMD is the second-largest global supplier of microprocessors and GPUs |
| AMD (Advanced Micro Devices) STP | |
| Segment |
Enterprise(and end customers) |
| Target Group |
AMD targets enterprise but indirectly pulls the end customer |
| Positioning |
Reliable and optimum performance oriented microprocessors and GPUs |
| SWOT Analysis of AMD (Advanced Micro Devices) | |
| AMD (Advanced Micro Devices) Strengths |
Below are the Strengths in the SWOT Analysis of AMD (Advanced Micro Devices): 1. Strong brand in Microprocessor and PC market 2. Strong focus on Research and development capabilities 3. AMD has a global presence 4. AMD operates in GPU (graphical processing unit) and Microprocessor market with only single competitor in each market, Nvidia and Intel respectively. |
| AMD (Advanced Micro Devices) Weaknesses |
Here are the weaknesses in the AMD (Advanced Micro Devices) SWOT Analysis: 1. Weak performance of computing segment due to advent of tablets, handhelds 2. Lack of penetration into mobile market 3. Intense competition means limited scope for capturing huge market share |
| AMD (Advanced Micro Devices) Opportunities |
Following are the Opportunities in AMD (Advanced Micro Devices) SWOT Analysis: 1. Innovation for mobile platforms and tablets 2. New product and services expansions 3. Presence in virtualization space |
| AMD (Advanced Micro Devices) Threats |
The threats in the SWOT Analysis of AMD (Advanced Micro Devices) are as mentioned: 1. Competition from Intel and Nvidia 2. Environmental regulations 3. Declining PC shipment |
| AMD (Advanced Micro Devices) Competition | |
| AMD (Advanced Micro Devices) Competitors |
Below are the top 2 competitors of AMD (Advanced Micro Devices): 1. Intel |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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