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AMD SWOT Analysis

Here is a detailed SWOT analysis of AMD covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in IT & Technology category Read time:

AMD Strengths

  1. Strong brand in Microprocessor and PC market
  2. Strong focus on Research and development capabilities
  3. AMD has a global presence
  4. AMD operates in GPU (graphical processing unit) and Microprocessor market with only single competitor in each market, Nvidia and Intel respectively.

Above are the strengths in the SWOT Analysis of AMD. The strengths of AMD looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

AMD Weaknesses

  1. Weak performance of computing segment due to advent of tablets, handhelds
  2. Lack of penetration into mobile market
  3. Intense competition means limited scope for capturing huge market share

These were the weaknesses in the AMD SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

AMD Opportunities

  1. Innovation for mobile platforms and tablets
  2. New product and services expansions
  3. Presence in virtualization space

Above we covered the opportunities in AMD SWOT Analysis. The opportunities for any brand can include prospects of future growth.

AMD Threats

  1. Competition from Intel and Nvidia
  2. Environmental regulations
  3. Declining PC shipment

The threats in the SWOT Analysis of AMD are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the AMD SWOT analysis.

About AMD

The table below gives the brand overview along with its target market, segmentation, positioning & USP

AMD Overview
Parent Company

Advanced Micro Devices, Inc.

Category

Semiconductors

Sector

IT & Technology

Tagline/ Slogan

The future is fusion

USP

AMD is the second-largest global supplier of microprocessors and GPUs

AMD STP
Segmentation

Enterprise(and end customers)

Target Market

AMD targets enterprise but indirectly pulls the end customer

Positioning

Reliable and optimum performance oriented microprocessors and GPUs


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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