AMD (Advanced Micro Devices) SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of AMD (Advanced Micro Devices) analyses the brand by its strengths, weaknesses, opportunities & threats. In AMD (Advanced Micro Devices) SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like AMD (Advanced Micro Devices) to benchmark its business & performance as compared to the competitors. AMD (Advanced Micro Devices) is one of the leading brands in the IT & Technology sector.

The article below lists the AMD (Advanced Micro Devices) SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the AMD (Advanced Micro Devices) SWOT Analysis:

SWOT Analysis of AMD (Advanced Micro Devices)

For AMD (Advanced Micro Devices), SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

AMD (Advanced Micro Devices) Strengths

The strengths of AMD (Advanced Micro Devices) looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of AMD (Advanced Micro Devices) :

1. Strong brand in Microprocessor and PC market

2. Strong focus on Research and development capabilities

3. AMD has a global presence

4. AMD operates in GPU (graphical processing unit) and Microprocessor market with only single competitor in each market, Nvidia and Intel respectively.

AMD (Advanced Micro Devices) Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the AMD (Advanced Micro Devices) SWOT Analysis:

1. Weak performance of computing segment due to advent of tablets, handhelds

2. Lack of penetration into mobile market

3. Intense competition means limited scope for capturing huge market share


AMD (Advanced Micro Devices) Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in AMD (Advanced Micro Devices) SWOT Analysis:

1. Innovation for mobile platforms and tablets

2. New product and services expansions

3. Presence in virtualization space

AMD (Advanced Micro Devices) Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of AMD (Advanced Micro Devices) are as mentioned:

1. Competition from Intel and Nvidia

2. Environmental regulations

3. Declining PC shipment


AMD (Advanced Micro Devices) Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of AMD (Advanced Micro Devices):

1. Intel
2. Nvidia

Hence this concludes the AMD (Advanced Micro Devices) SWOT analysis.

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About AMD (Advanced Micro Devices)

Advanced Micro Devices

Parent Company

Advanced Micro Devices, Inc.

Category

Semiconductors

Sector

IT & Technology

Tagline/ Slogan

The future is fusion

USP

AMD is the second-largest global supplier of microprocessors and GPUs

AMD (Advanced Micro Devices) STP
Segmentation

Enterprise(and end customers)

Target Market

AMD targets enterprise but indirectly pulls the end customer

Positioning

Reliable and optimum performance oriented microprocessors and GPUs


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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