AMD (Advanced Micro Devices) SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of AMD (Advanced Micro Devices) analyses the brand by its strengths, weaknesses, opportunities & threats. In AMD (Advanced Micro Devices) SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like AMD (Advanced Micro Devices) to benchmark its business & performance as compared to the competitors. AMD (Advanced Micro Devices) is one of the leading brands in the IT & Technology sector.

The table below lists the AMD (Advanced Micro Devices) SWOT (Strengths, Weaknesses, Opportunities, Threats), top AMD (Advanced Micro Devices) competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

AMD (Advanced Micro Devices) SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Advanced Micro Devices

Parent Company

Advanced Micro Devices, Inc.




IT & Technology

Tagline/ Slogan

The future is fusion


AMD is the second-largest global supplier of microprocessors and GPUs

AMD (Advanced Micro Devices) STP

Enterprise(and end customers)

Target Group

AMD targets enterprise but indirectly pulls the end customer


Reliable and optimum performance oriented microprocessors and GPUs

SWOT Analysis of AMD (Advanced Micro Devices)
AMD (Advanced Micro Devices) Strengths

Below are the Strengths in the SWOT Analysis of AMD (Advanced Micro Devices):

1. Strong brand in Microprocessor and PC market

2. Strong focus on Research and development capabilities

3. AMD has a global presence

4. AMD operates in GPU (graphical processing unit) and Microprocessor market with only single competitor in each market, Nvidia and Intel respectively.

AMD (Advanced Micro Devices) Weaknesses

Here are the weaknesses in the AMD (Advanced Micro Devices) SWOT Analysis:

1. Weak performance of computing segment due to advent of tablets, handhelds

2. Lack of penetration into mobile market

3. Intense competition means limited scope for capturing huge market share

AMD (Advanced Micro Devices) Opportunities

Following are the Opportunities in AMD (Advanced Micro Devices) SWOT Analysis:

1. Innovation for mobile platforms and tablets

2. New product and services expansions

3. Presence in virtualization space

AMD (Advanced Micro Devices) Threats

The threats in the SWOT Analysis of AMD (Advanced Micro Devices) are as mentioned:

1. Competition from Intel and Nvidia

2. Environmental regulations

3. Declining PC shipment

AMD (Advanced Micro Devices) Competition
AMD (Advanced Micro Devices) Competitors

Below are the top 2 competitors of AMD (Advanced Micro Devices):

1. Intel
2. Nvidia

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to AMD (Advanced Micro Devices). This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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