Texas Instruments SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Texas Instruments analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Texas Instruments SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Texas Instruments to benchmark its business & performance as compared to the competitors and industry. As of 2020, Texas Instruments is one of the leading brands in the IT & Technology sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Texas Instruments competitors and includes Texas Instruments target market, segmentation, positioning & Unique Selling Proposition (USP).

Texas Instruments SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Texas Instruments

Parent Company

Texas Instruments, Inc.




IT & Technology

Tagline/ Slogan

The World Leader in DSP and Analog; Technology for Innovators


Semiconductor company specializing in data conversion and signal processing

Texas Instruments STP
Texas Instruments Segmentation

Enterprises which needs semiconductor products.

Texas Instruments Target Market

Provides semiconductor products for companies making mobile, pc, calculators , etc.

Texas Instruments Positioning

Provides a reliable and efficient product.

Texas Instruments SWOT Analysis
Texas Instruments Strengths

Below are the Strengths in the SWOT Analysis of Texas Instruments:

1.Strong Market Position

2. Research and development capabilities

3. Expansion into growing countries

4. Company has worldwide presence and customer base of around 90,000 customers.

5. TI has a great brand name amongst college graduates which helps them attract the best talent

Texas Instruments Weaknesses

Here are the weaknesses in the Texas Instruments SWOT Analysis:

1.Dependence on third party contractors

2. Competitive segment

3. More of a supplier than end retailer

Texas Instruments Opportunities

Following are the Opportunities in Texas Instruments SWOT Analysis:

1. Growing global semiconductor market

2.Presence in mobile processor which is new growth segment in developing countries

3. Demand for analog semiconductors

Texas Instruments Threats

The threats in the SWOT Analysis of Texas Instruments are as mentioned:

1. Economic slowdown in US and Eurozone

2. Environmental regulations

3.Exchange rate fluctuation

Texas Instruments Competition

Below are the top 3 Texas Instruments competitors:

1. Analog Devices

2. Linear Technology

3.National Semiconductor

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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