Texas Instruments SWOT Analysis, USP & Competitors

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SWOT Analysis of Texas Instruments with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Texas Instruments

Parent Company

Texas Instruments, Inc.




IT and Technology

Tagline/ Slogan

The World Leader in DSP and Analog; Technology for Innovators


Semiconductor company specializing in data conversion and signal processing



Enterprises which needs semiconductor products.

Target Group

Provides semiconductor products for companies making mobile, pc, calculators , etc.


Provides a reliable and efficient product.

SWOT Analysis


1.Strong Market Position

2. Research and development capabilities

3. Expansion into growing countries

4. Company has worldwide presence and customer base of around 90,000 customers.

5. TI has a great brand name amongst college graduates which helps them attract the best talent


1.Dependence on third party contractors

2. Competitive segment

3. More of a supplier than end retailer


1. Growing global semiconductor market

2.Presence in mobile processor which is new growth segment in developing countries

3. Demand for analog semiconductors


1. Economic slowdown in US and Eurozone

2. Environmental regulations

3.Exchange rate fluctuation



1. Analog Devices

2. Linear Technology

3.National Semiconductor

The table above concludes the Texas Instruments SWOT analysis along with its marketing and brand parameters.


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