Texas Instruments SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Texas Instruments SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Texas Instruments, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Texas Instruments to benchmark its business & performance as compared to the competitors, and make strategic improvements. Texas Instruments is one of the leading brands in the IT & Technology sector.

The article below lists the Texas Instruments SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Texas Instruments SWOT Analysis:

SWOT Analysis of Texas Instruments

For Texas Instruments, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Texas Instruments Strengths

The strengths of Texas Instruments looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Texas Instruments :

1.Strong Market Position

2. Research and development capabilities

3. Expansion into growing countries

4. Company has worldwide presence and customer base of around 90,000 customers.

5. TI has a great brand name amongst college graduates which helps them attract the best talent

Texas Instruments Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Texas Instruments SWOT Analysis:

1.Dependence on third party contractors

2. Competitive segment

3. More of a supplier than end retailer

Texas Instruments Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Texas Instruments SWOT Analysis:

1. Growing global semiconductor market

2.Presence in mobile processor which is new growth segment in developing countries

3. Demand for analog semiconductors

Texas Instruments Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Texas Instruments are as mentioned:

1. Economic slowdown in US and Eurozone

2. Environmental regulations

3.Exchange rate fluctuation

Texas Instruments Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Texas Instruments:

1. Analog Devices

2. Linear Technology

3.National Semiconductor

Hence this concludes the Texas Instruments SWOT analysis.

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About Texas Instruments

Texas Instruments

Parent Company

Texas Instruments, Inc.




IT & Technology

Tagline/ Slogan

The World Leader in DSP and Analog; Technology for Innovators


Semiconductor company specializing in data conversion and signal processing

Texas Instruments STP

Enterprises which needs semiconductor products.

Target Market

Provides semiconductor products for companies making mobile, pc, calculators , etc.


Provides a reliable and efficient product.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Texas Instruments. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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