Analog Devices SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 4320
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SWOT Analysis of Analog Devices with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Analog Devices

Parent Company

Analog Devices, Inc.

Category

Semiconductors

Sector

IT & Technology

Tagline/ Slogan

World Leader in High Performance Signal Processing.

USP

Semiconductor company specializing in data processing

Analog Devices STP

Segment

Services large enterprises like communications, computer, aerospace, military etc.

Target Group

Serves both B2B and B2C customers

Positioning

Provides a highly reliable quality product.

Analog Devices SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Analog Devices :

1. Strong Market Position

2. Diversified Market presence, company operates in 18 countries.

3. Has a strong customer base of around 6000.

4. Has employee strength of 9000 worldwide.

Weaknesses

1.Dependence on third party contractors

2. Competitive segment

Opportunities

1. New Product launches

2. Mobile Platforms and Tablets

Threats

1. Economic slowdown in US and Eurozone

2. Declining end market

3. Environmental regulations

Analog Devices Competition

Competitors

Below are the 3 main Analog Devices competitors :

1. Texas instruments

2. Linear technology

3. National semiconductor


The brandguide table above concludes the Analog Devices SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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