Dassault Systemes SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 4292

SWOT Analysis of Dassault Systemes with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dassault Systemes

Parent Company

Dassault Systemes S.A.


IT programming and services


IT & Technology

Tagline/ Slogan

the 3DEXPERIENCE Company


World-leading 3D design software, 3D Digital Mock-Up and Product Lifecycle Management (PLM) solutions

Dassault Systemes STP


Business or customer requiring 3D software

Target Group

B2B and B2C


Collaborative solutions with social innovation

Dassault Systemes SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dassault Systemes :

1. Strong Market position
2. Focus on Innovation

3. High customer base of 150,000

4. Tie Ups with big names in the segment like geometric software(3DPLM)


1. highly trained and skilled professionals required to operate such software


1. Strategic acquisition

2. Innovation in smartphones


1. Intense competitions
2. Economic slowdown
3. Contraction in end market

Dassault Systemes Competition


Below are the 3 main Dassault Systemes competitors :

1. Nvidia
2. AutoCAD
3. Ansys

The brandguide table above concludes the Dassault Systemes SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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