Applied Materials SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Applied Materials analyses the brand by its strengths, weaknesses, opportunities & threats. In Applied Materials SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Applied Materials to benchmark its business & performance as compared to the competitors. Applied Materials is one of the leading brands in the IT & Technology sector.

The article below lists the Applied Materials SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Applied Materials SWOT Analysis:

SWOT Analysis of Applied Materials

For Applied Materials, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Applied Materials Strengths

The strengths of Applied Materials looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Applied Materials :

1. Strong focus on Research and development capabilities

2. Wide geographic mix

3.Diversified Product folio

4. Company has employee base of 15,410 people

Applied Materials Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Applied Materials SWOT Analysis:

1. Low profit margin

2. Weak revenue growth of industrial segment


Applied Materials Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Applied Materials SWOT Analysis:

1.Strong presence in Asian market

2. Strategic Acquisitions

Applied Materials Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Applied Materials are as mentioned:

1. Fluctuating Semi-conductor market

2.Exchange rate fluctuations

3.Economic slowdown


Applied Materials Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Applied Materials:

1. Intel

2. Texas Instruments
3. Samsung electronics

Hence this concludes the Applied Materials SWOT analysis.

Continue reading more about the brand/company.

About Applied Materials

Applied Materials Overview
Parent Company

Applied Materials, Inc.

Category

Semiconductors

Sector

IT & Technology

Tagline/ Slogan

Think it, Apply it

USP

One of the best company in providing Nano manufacturing solutions

Applied Materials STP
Segmentation

Enterprises requiring semiconductors, TFT LCD, Display etc.

Target Market

Large enterprises

Positioning

Global leader in providing innovative equipment.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Applied Materials. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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