Applied Materials SWOT Analysis, Competitors & USP

Applied Materials SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Applied Materials, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Applied Materials to benchmark its business & performance as compared to the competitors, and make strategic improvements. Applied Materials is one of the leading brands in the IT & Technology sector.

The article below lists the Applied Materials SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Applied Materials SWOT Analysis:

SWOT Analysis of Applied Materials

For Applied Materials, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Applied Materials Strengths

The strengths of Applied Materials looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Applied Materials :

1. Strong focus on Research and development capabilities

2. Wide geographic mix

3.Diversified Product folio

4. Company has employee base of 15,410 people

Applied Materials Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Applied Materials SWOT Analysis:

1. Low profit margin

2. Weak revenue growth of industrial segment

Applied Materials Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Applied Materials SWOT Analysis:

1.Strong presence in Asian market

2. Strategic Acquisitions

Applied Materials Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Applied Materials are as mentioned:

1. Fluctuating Semi-conductor market

2.Exchange rate fluctuations

3.Economic slowdown

Applied Materials Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Applied Materials:

1. Intel

2. Texas Instruments
3. Samsung electronics

Hence this concludes the Applied Materials SWOT analysis.

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About Applied Materials

Applied Materials Overview
Parent Company	Applied Materials, Inc.
Category	Semiconductors
Sector	IT & Technology
Tagline/ Slogan	Think it, Apply it
USP	One of the best company in providing Nano manufacturing solutions
Applied Materials STP
Segmentation	Enterprises requiring semiconductors, TFT LCD, Display etc.
Target Market	Large enterprises
Positioning	Global leader in providing innovative equipment.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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