Applied Materials SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Applied Materials analyses the brand by its strengths, weaknesses, opportunities & threats. In Applied Materials SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Applied Materials to benchmark its business & performance as compared to the competitors. Applied Materials is one of the leading brands in the IT & Technology sector.

The table below lists the Applied Materials SWOT (Strengths, Weaknesses, Opportunities, Threats), top Applied Materials competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Applied Materials SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Applied Materials Brand Analysis
Parent Company

Applied Materials, Inc.




IT & Technology

Tagline/ Slogan

Think it, Apply it


One of the best company in providing Nano manufacturing solutions

Applied Materials STP

Enterprises requiring semiconductors, TFT LCD, Display etc.

Target Group

Large enterprises


Global leader in providing innovative equipment.

SWOT Analysis of Applied Materials
Applied Materials Strengths

Below are the Strengths in the SWOT Analysis of Applied Materials:

1. Strong focus on Research and development capabilities

2. Wide geographic mix

3.Diversified Product folio

4. Company has employee base of 15,410 people

Applied Materials Weaknesses

Here are the weaknesses in the Applied Materials SWOT Analysis:

1. Low profit margin

2. Weak revenue growth of industrial segment

Applied Materials Opportunities

Following are the Opportunities in Applied Materials SWOT Analysis:

1.Strong presence in Asian market

2. Strategic Acquisitions

Applied Materials Threats

The threats in the SWOT Analysis of Applied Materials are as mentioned:

1. Fluctuating Semi-conductor market

2.Exchange rate fluctuations

3.Economic slowdown

Applied Materials Competition
Applied Materials Competitors

Below are the top 3 competitors of Applied Materials:

1. Intel

2. Texas Instruments
3. Samsung electronics

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Applied Materials. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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