Applied Materials SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 4266

SWOT analysis of Applied Materials analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Applied Materials SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Applied Materials to benchmark its business & performance as compared to the competitors and industry. Applied Materials is one of the leading brands in the IT & Technology sector. The table below also lists the top Applied Materials competitors and elaborates Applied Materials market segmentation, target group, positioning & Unique Selling Proposition (USP).

Applied Materials SWOT, Competitors, Marketing STP & Brand analysis Table
Applied Materials Brand Analysis
Parent Company

Applied Materials, Inc.

Category

Semiconductors

Sector

IT & Technology

Tagline/ Slogan

Think it, Apply it

USP

One of the best company in providing Nano manufacturing solutions

Applied Materials STP
Segment

Enterprises requiring semiconductors, TFT LCD, Display etc.

Target Group

Large enterprises

Positioning

Global leader in providing innovative equipment.

Applied Materials SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Applied Materials. Strengths are:

1. Strong focus on Research and development capabilities

2. Wide geographic mix

3.Diversified Product folio

4. Company has employee base of 15,410 people

Weaknesses

Here are the weaknesses in the Applied Materials SWOT Analysis:

1. Low profit margin

2. Weak revenue growth of industrial segment

Opportunities

Following are the Opportunities in Applied Materials SWOT Analysis:

1.Strong presence in Asian market

2. Strategic Acquisitions

Threats

The threats in the SWOT Analysis of Applied Materials are as mentioned:

1. Fluctuating Semi-conductor market

2.Exchange rate fluctuations

3.Economic slowdown

Applied Materials Competition
Competitors

Below are the top 3 Applied Materials competitors:

1. Intel

2. Texas Instruments
3. Samsung electronics

The brandguide table above concludes the Applied Materials SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Applied Materials. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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