Applied Materials SWOT Analysis, Competitors & USP
SWOT analysis of Applied Materials analyses the brand by its strengths, weaknesses, opportunities & threats. In Applied Materials SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Applied Materials to benchmark its business & performance as compared to the competitors. Applied Materials is one of the leading brands in the IT & Technology sector.
The table below lists the Applied Materials SWOT (Strengths, Weaknesses, Opportunities, Threats), top Applied Materials competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Applied Materials Brand Analysis | |
|---|---|
| Parent Company |
Applied Materials, Inc. |
| Category |
Semiconductors |
| Sector | |
| Tagline/ Slogan |
Think it, Apply it |
| USP |
One of the best company in providing Nano manufacturing solutions |
| Applied Materials STP | |
| Segment |
Enterprises requiring semiconductors, TFT LCD, Display etc. |
| Target Group |
Large enterprises |
| Positioning |
Global leader in providing innovative equipment. |
| SWOT Analysis of Applied Materials | |
| Applied Materials Strengths |
Below are the Strengths in the SWOT Analysis of Applied Materials: 1. Strong focus on Research and development capabilities 2. Wide geographic mix 3.Diversified Product folio 4. Company has employee base of 15,410 people |
| Applied Materials Weaknesses |
Here are the weaknesses in the Applied Materials SWOT Analysis: 1. Low profit margin 2. Weak revenue growth of industrial segment |
| Applied Materials Opportunities |
Following are the Opportunities in Applied Materials SWOT Analysis: 1.Strong presence in Asian market 2. Strategic Acquisitions |
| Applied Materials Threats |
The threats in the SWOT Analysis of Applied Materials are as mentioned: 1. Fluctuating Semi-conductor market 2.Exchange rate fluctuations 3.Economic slowdown |
| Applied Materials Competition | |
| Applied Materials Competitors |
Below are the top 3 competitors of Applied Materials: 1. Intel 2. Texas Instruments |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Applied Materials. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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