STMicroelectronics SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 2707
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SWOT Analysis of STMicroelectronics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

STMicroelectronics

Parent Company

STMicroelectronics

Category

Semiconductors

Sector

IT & Technology

Tagline/ Slogan

Service and technology; Sense and Power. A world of Analog.

USP

A world leader in semiconductor solutions

STMicroelectronics STP

Segment

Enterprises which needs semiconductor products.

Target Group

Provides semiconductor solutions for companies making mobile, pc, calculators , etc.

Positioning

provides semiconductor solutions that help customers improve quality of life for everyone, both today and in the future

STMicroelectronics SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of STMicroelectronics :

1. Broad Product category

2.Focus on Research and development (R&D)

3. Expansion into growing countries

4. Strong financial performance currently revenue is more than US $ 10 billion and employee strength more than 50,000.

Weaknesses

1. Dependence of very few customers

2. Talent Crunch for such specific skillset

Opportunities

1. Growing global semiconductor market

2. Growth in PV market

3. Product innovations

Threats

1. Technology becomes obsolete very quickly in the industry

2.Exchange rate fluctuation 

3.Government regulations

STMicroelectronics Competition

Competitors

Below are the 4 main STMicroelectronics competitors :

1. Analog Devices

2. Linear Technology

3.National Semiconductor

4. ASML holding


The brandguide table above concludes the STMicroelectronics SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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