SWOT Analysis of STMicroelectronics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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STMicroelectronics | |
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Parent Company |
STMicroelectronics |
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Category |
Semiconductors |
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Sector |
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Tagline/ Slogan |
Service and technology; Sense and Power. A world of Analog. |
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USP |
A world leader in semiconductor solutions |
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STMicroelectronics STP | |
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Segment |
Enterprises which needs semiconductor products. |
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Target Group |
Provides semiconductor solutions for companies making mobile, pc, calculators , etc. |
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Positioning |
provides semiconductor solutions that help customers improve quality of life for everyone, both today and in the future |
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STMicroelectronics SWOT Analysis | |
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Strengths |
1. Broad Product category 2.Focus on Research and development (R&D) 3. Expansion into growing countries 4. Strong financial performance currently revenue is more than US $ 10 billion and employee strength more than 50,000. |
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Weaknesses |
1. Dependence of very few customers 2. Talent Crunch for such specific skillset |
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Opportunities |
1. Growing global semiconductor market 2. Growth in PV market 3. Product innovations |
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Threats |
1. Technology becomes obsolete very quickly in the industry 2.Exchange rate fluctuation 3.Government regulations |
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STMicroelectronics Competition | |
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Competitors |
3.National Semiconductor 4. ASML holding |
The brandguide table above concludes the STMicroelectronics SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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