STMicroelectronics SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of STMicroelectronics analyses the brand by its strengths, weaknesses, opportunities & threats. In STMicroelectronics SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like STMicroelectronics to benchmark its business & performance as compared to the competitors. STMicroelectronics is one of the leading brands in the IT & Technology sector.

The article below lists the STMicroelectronics SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the STMicroelectronics SWOT Analysis:

SWOT Analysis of STMicroelectronics

For STMicroelectronics, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

STMicroelectronics Strengths

The strengths of STMicroelectronics looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of STMicroelectronics :

1. Broad Product category

2.Focus on Research and development (R&D)

3. Expansion into growing countries

4. Strong financial performance currently revenue is more than US $ 10 billion and employee strength more than 50,000.

STMicroelectronics Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the STMicroelectronics SWOT Analysis:

1. Dependence of very few customers

2. Talent Crunch for such specific skillset


STMicroelectronics Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in STMicroelectronics SWOT Analysis:

1. Growing global semiconductor market

2. Growth in PV market

3. Product innovations

STMicroelectronics Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of STMicroelectronics are as mentioned:

1. Technology becomes obsolete very quickly in the industry

2.Exchange rate fluctuation 

3.Government regulations


STMicroelectronics Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of STMicroelectronics:

1. Analog Devices

2. Linear Technology

3.National Semiconductor

4. ASML holding

Hence this concludes the STMicroelectronics SWOT analysis.

Continue reading more about the brand/company.

About STMicroelectronics

STMicroelectronics

Parent Company

STMicroelectronics

Category

Semiconductors

Sector

IT & Technology

Tagline/ Slogan

Service and technology; Sense and Power. A world of Analog.

USP

A world leader in semiconductor solutions

STMicroelectronics STP
Segmentation

Enterprises which needs semiconductor products.

Target Market

Provides semiconductor solutions for companies making mobile, pc, calculators , etc.

Positioning

provides semiconductor solutions that help customers improve quality of life for everyone, both today and in the future


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to STMicroelectronics. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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