STMicroelectronics SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of STMicroelectronics analyses the brand by its strengths, weaknesses, opportunities & threats. In STMicroelectronics SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like STMicroelectronics to benchmark its business & performance as compared to the competitors. STMicroelectronics is one of the leading brands in the IT & Technology sector.

The table below lists the STMicroelectronics SWOT (Strengths, Weaknesses, Opportunities, Threats), top STMicroelectronics competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

STMicroelectronics SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

STMicroelectronics

Parent Company

STMicroelectronics

Category

Semiconductors

Sector

IT & Technology

Tagline/ Slogan

Service and technology; Sense and Power. A world of Analog.

USP

A world leader in semiconductor solutions

STMicroelectronics STP
Segment

Enterprises which needs semiconductor products.

Target Group

Provides semiconductor solutions for companies making mobile, pc, calculators , etc.

Positioning

provides semiconductor solutions that help customers improve quality of life for everyone, both today and in the future

SWOT Analysis of STMicroelectronics
STMicroelectronics Strengths

Below are the Strengths in the SWOT Analysis of STMicroelectronics:

1. Broad Product category

2.Focus on Research and development (R&D)

3. Expansion into growing countries

4. Strong financial performance currently revenue is more than US $ 10 billion and employee strength more than 50,000.

STMicroelectronics Weaknesses

Here are the weaknesses in the STMicroelectronics SWOT Analysis:

1. Dependence of very few customers

2. Talent Crunch for such specific skillset

STMicroelectronics Opportunities

Following are the Opportunities in STMicroelectronics SWOT Analysis:

1. Growing global semiconductor market

2. Growth in PV market

3. Product innovations

STMicroelectronics Threats

The threats in the SWOT Analysis of STMicroelectronics are as mentioned:

1. Technology becomes obsolete very quickly in the industry

2.Exchange rate fluctuation 

3.Government regulations

STMicroelectronics Competition
STMicroelectronics Competitors

Below are the top 4 competitors of STMicroelectronics:

1. Analog Devices

2. Linear Technology

3.National Semiconductor

4. ASML holding


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to STMicroelectronics. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Search & Explore : SWOT Analysis


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin