Kingston SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 4385
Advertisements

SWOT Analysis of Kingston with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kingston

Parent Company

Kingston Technology Company

Category

Computer Storage Devices

Sector

IT & Technology

Tagline/ Slogan

Committed to Memory

USP

Trustworthiness

Kingston STP

Segment

Memory, Solid Devices, USB’s, Flash Card

Target Group

IT suppliers, Computers Manufactures, Electronic Device Manufactures, Personal Users

Positioning

It positions itself as a brand which has reliability, quality, and reasonable pricing that competitors can rarely match

Kingston SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kingston :

1. Its superior quality as Kingston qualifies all components and tests all modules in all stages of production

2. Brand recall of the brand is high owing to good advertising and branding

3. Its leadership position in the world in memory devices

4. Own manufacturing division, which is number one in manufacturing  memory devices

Weaknesses

1. Low profit margins compared to industry leaders

2. Higher research and development costs and capital expenditures than competition due to vertical integration

Opportunities

1. Increasing demand for larger and more efficient data access and storage devices

2. Rapidly expanding demand for miniaturization of memory and  increasing speed

Threats

1. Price war among competitors to attract new customers

2. Products becoming obsolete with innovation

3. Piracy and fake products

Kingston Competition

Competitors

Below are the 4 main Kingston competitors :

1. EMC corporation

2. Moser Baer

3. Seagate Technology

4. Compuage Infocom


The brandguide table above concludes the Kingston SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to Kingston. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: