Kingston SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Kingston analyses the brand by its strengths, weaknesses, opportunities & threats. In Kingston SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kingston to benchmark its business & performance as compared to the competitors. Kingston is one of the leading brands in the IT & Technology sector.

The table below lists the Kingston SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kingston competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Kingston SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Kingston Brand Analysis
Parent Company

Kingston Technology Company

Category

Computer Storage Devices

Sector

IT & Technology

Tagline/ Slogan

Committed to Memory

USP

Trustworthiness

Kingston STP
Segment

Memory, Solid Devices, USB’s, Flash Card

Target Group

IT suppliers, Computers Manufactures, Electronic Device Manufactures, Personal Users

Positioning

It positions itself as a brand which has reliability, quality, and reasonable pricing that competitors can rarely match

SWOT Analysis of Kingston
Kingston Strengths

Below are the Strengths in the SWOT Analysis of Kingston:

1. Its superior quality as Kingston qualifies all components and tests all modules in all stages of production

2. Brand recall of the brand is high owing to good advertising and branding

3. Its leadership position in the world in memory devices

4. Own manufacturing division, which is number one in manufacturing  memory devices

Kingston Weaknesses

Here are the weaknesses in the Kingston SWOT Analysis:

1. Low profit margins compared to industry leaders

2. Higher research and development costs and capital expenditures than competition due to vertical integration

Kingston Opportunities

Following are the Opportunities in Kingston SWOT Analysis:

1. Increasing demand for larger and more efficient data access and storage devices

2. Rapidly expanding demand for miniaturization of memory and  increasing speed

Kingston Threats

The threats in the SWOT Analysis of Kingston are as mentioned:

1. Price war among competitors to attract new customers

2. Products becoming obsolete with innovation

3. Piracy and fake products

Kingston Competition
Kingston Competitors

Below are the top 4 competitors of Kingston:

1. EMC corporation

2. Moser Baer

3. Seagate Technology

4. Compuage Infocom


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kingston. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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