Published in IT & Technology category by MBA Skool Team
Kingston is one of the leading brands in the IT & Technology sector. Kingston SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Kingston:
Its superior quality as Kingston qualifies all components and tests all modules in all stages of production
Brand recall of the brand is high owing to good advertising and branding
Its leadership position in the world in memory devices
Own manufacturing division, which is number one in manufacturingmemory devices
Above are the strengths in the SWOT Analysis of Kingston. The strengths of Kingston looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Low profit margins compared to industry leaders
Higher research and development costs and capital expenditures than competition due to vertical integration
These were the weaknesses in the Kingston SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Increasing demand for larger and more efficient data access and storage devices
Rapidly expanding demand for miniaturization of memory andincreasing speed
Above we covered the opportunities in Kingston SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Price war among competitors to attract new customers
Products becoming obsolete with innovation
Piracy and fake products
The threats in the SWOT Analysis of Kingston are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
IT suppliers, Computers Manufactures, Electronic Device Manufactures, Personal Users
It positions itself as a brand which has reliability, quality, and reasonable pricing that competitors can rarely match
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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