Kingston SWOT Analysis

Published in IT & Technology category by MBA Skool Team

Here is a detailed SWOT analysis of Kingston covering strengths, weaknesses, opportunities and threats.

Kingston Strengths

  1. Its superior quality as Kingston qualifies all components and tests all modules in all stages of production
  2. Brand recall of the brand is high owing to good advertising and branding
  3. Its leadership position in the world in memory devices
  4. Own manufacturing division, which is number one in manufacturingmemory devices

Above are the strengths in the SWOT Analysis of Kingston. The strengths of Kingston looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Kingston Weaknesses

  1. Low profit margins compared to industry leaders
  2. Higher research and development costs and capital expenditures than competition due to vertical integration

These were the weaknesses in the Kingston SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Kingston Opportunities

  1. Increasing demand for larger and more efficient data access and storage devices
  2. Rapidly expanding demand for miniaturization of memory andincreasing speed

Above we covered the opportunities in Kingston SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Kingston Threats

  1. Price war among competitors to attract new customers
  2. Products becoming obsolete with innovation
  3. Piracy and fake products

The threats in the SWOT Analysis of Kingston are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Kingston SWOT analysis.

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About Kingston

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Kingston Overview
Parent Company

Kingston Technology Company

Category

Computer Storage Devices

Sector

IT & Technology

Tagline/ Slogan

Committed to Memory

USP

Trustworthiness

Kingston STP
Segmentation

Memory, Solid Devices, USB’s, Flash Card

Target Market

IT suppliers, Computers Manufactures, Electronic Device Manufactures, Personal Users

Positioning

It positions itself as a brand which has reliability, quality, and reasonable pricing that competitors can rarely match


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Kingston. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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