Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Kingston analyses the brand by its strengths, weaknesses, opportunities & threats. In Kingston SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Kingston to benchmark its business & performance as compared to the competitors. Kingston is one of the leading brands in the IT & Technology sector.
The article below lists the Kingston SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Kingston SWOT Analysis:
For Kingston, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Kingston looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Kingston :
1. Its superior quality as Kingston qualifies all components and tests all modules in all stages of production
2. Brand recall of the brand is high owing to good advertising and branding
3. Its leadership position in the world in memory devices
4. Own manufacturing division, which is number one in manufacturing memory devices
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Kingston SWOT Analysis:
1. Low profit margins compared to industry leaders
2. Higher research and development costs and capital expenditures than competition due to vertical integration
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Kingston SWOT Analysis:
1. Increasing demand for larger and more efficient data access and storage devices
2. Rapidly expanding demand for miniaturization of memory and increasing speed
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Kingston are as mentioned:
1. Price war among competitors to attract new customers
2. Products becoming obsolete with innovation
3. Piracy and fake products
There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Kingston:
IT suppliers, Computers Manufactures, Electronic Device Manufactures, Personal Users
It positions itself as a brand which has reliability, quality, and reasonable pricing that competitors can rarely match
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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