Netease SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Netease analyses the brand by its strengths, weaknesses, opportunities & threats. In Netease SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Netease to benchmark its business & performance as compared to the competitors. Netease is one of the leading brands in the IT & Technology sector.

The article below lists the Netease SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Netease SWOT Analysis:

SWOT Analysis of Netease

For Netease, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Netease Strengths

The strengths of Netease looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Netease :

1. Good financial strength and brand reputation

2. Large domestic market share for online gaming

3. Strong personnel and management support

4.Good marketing activities which have increased brand presence

Netease Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Netease SWOT Analysis:

1. Chinese internet regulation

2. Mostly restricted to China and less global presence

3. Lagging in other areas of internet service expect for Online gaming


Netease Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Netease SWOT Analysis:

1. Huge market for online gaming in China

2. Good technical, personnel and financial strength can be used in R&D to explore new opportunities

3. Few local players to compete with

4. Mobile application developers

Netease Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Netease are as mentioned:

1. Increasing competition due to global players

2. Government intervention in the service, as main customer base is China

3. Constant change in preference of customers


Netease Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Netease:

1. Baidu

2.Tencent holdings

3. Fiserv

4. RenRen

5. Sohu

Hence this concludes the Netease SWOT analysis.

Continue reading more about the brand/company.

About Netease

Netease Overview
Parent Company

NetEase.com, Inc

Category

Computer Services

Sector

IT & Technology

Tagline/ Slogan

People to the power

USP

The attractive and efficient online gaming environment

Netease STP
Segmentation

Online gaming user, internet portal user , Wireless and WAS users

Target Market

People using internet for gaming, entertainment from upper middle class

Positioning

Multi-player online role-playing games platform and provider of various interactive information and entertainment in China


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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