Netease SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 3912

SWOT analysis of Netease analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Netease SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Netease to benchmark its business & performance as compared to the competitors and industry. Netease is one of the leading brands in the IT & Technology sector. The table below also lists the top Netease competitors and elaborates Netease market segmentation, target group, positioning & Unique Selling Proposition (USP).

Netease SWOT, Competitors, Marketing STP & Brand analysis Table
Netease Brand Analysis
Parent Company, Inc


Computer Services


IT & Technology

Tagline/ Slogan

People to the power


The attractive and efficient online gaming environment

Netease STP

Online gaming user, internet portal user , Wireless and WAS users

Target Group

People using internet for gaming, entertainment from upper middle class


Multi-player online role-playing games platform and provider of various interactive information and entertainment in China

Netease SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Netease. Strengths are:

1. Good financial strength and brand reputation

2. Large domestic market share for online gaming

3. Strong personnel and management support

4.Good marketing activities which have increased brand presence


Here are the weaknesses in the Netease SWOT Analysis:

1. Chinese internet regulation

2. Mostly restricted to China and less global presence

3. Lagging in other areas of internet service expect for Online gaming


Following are the Opportunities in Netease SWOT Analysis:

1. Huge market for online gaming in China

2. Good technical, personnel and financial strength can be used in R&D to explore new opportunities

3. Few local players to compete with

4. Mobile application developers


The threats in the SWOT Analysis of Netease are as mentioned:

1. Increasing competition due to global players

2. Government intervention in the service, as main customer base is China

3. Constant change in preference of customers

Netease Competition

Below are the top 5 Netease competitors:

1. Baidu

2.Tencent holdings

3. Fiserv

4. RenRen

5. Sohu

The brandguide table above concludes the Netease SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Netease. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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