SWOT analysis of Netease analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Netease SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Netease to benchmark its business & performance as compared to the competitors and industry. As of 2020, Netease is one of the leading brands in the IT & Technology sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Netease competitors and includes Netease target market, segmentation, positioning & Unique Selling Proposition (USP).
| Netease Brand Analysis | |
|---|---|
| Parent Company |
NetEase.com, Inc |
| Category |
Computer Services |
| Sector | |
| Tagline/ Slogan |
People to the power |
| USP |
The attractive and efficient online gaming environment |
| Netease STP | |
| Netease Segmentation |
Online gaming user, internet portal user , Wireless and WAS users |
| Netease Target Market |
People using internet for gaming, entertainment from upper middle class |
| Netease Positioning |
Multi-player online role-playing games platform and provider of various interactive information and entertainment in China |
| Netease SWOT Analysis | |
| Netease Strengths |
Below are the Strengths in the SWOT Analysis of Netease: 1. Good financial strength and brand reputation 2. Large domestic market share for online gaming 3. Strong personnel and management support 4.Good marketing activities which have increased brand presence |
| Netease Weaknesses |
Here are the weaknesses in the Netease SWOT Analysis: 1. Chinese internet regulation 2. Mostly restricted to China and less global presence 3. Lagging in other areas of internet service expect for Online gaming |
| Netease Opportunities |
Following are the Opportunities in Netease SWOT Analysis: 1. Huge market for online gaming in China 2. Good technical, personnel and financial strength can be used in R&D to explore new opportunities 3. Few local players to compete with 4. Mobile application developers |
| Netease Threats |
The threats in the SWOT Analysis of Netease are as mentioned: 1. Increasing competition due to global players 2. Government intervention in the service, as main customer base is China 3. Constant change in preference of customers |
| Netease Competition | |
| Competitors |
Below are the top 5 Netease competitors: 1. Baidu 3. Fiserv 4. RenRen 5. Sohu |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Netease. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
Search & Explore : BrandGuide
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students & Professionals.
Business Courses
Quizzes & Skills
Quizzes test your expertise in business and Skill tests evaluate your management traits
Related Content
All Business Sections
Write for Us
