Published in IT & Technology category by MBA Skool Team
Netease is one of the leading brands in the IT & Technology sector. Netease SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Netease:
Good marketing activities which have increased brand presence
Above are the strengths in the SWOT Analysis of Netease. The strengths of Netease looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Chinese internet regulation
Mostly restricted to China and less global presence
Lagging in other areas of internet service expect for Online gaming
These were the weaknesses in the Netease SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Huge market for online gaming in China
Good technical, personnel and financial strength can be used in R&D to explore new opportunities
Few local players to compete with
Mobile application developers
Above we covered the opportunities in Netease SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Increasing competition due to global players
Government intervention in the service, as main customer base is China
Constant change in preference of customers
The threats in the SWOT Analysis of Netease are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
The attractive and efficient online gaming environment
Online gaming user, internet portal user , Wireless and WAS users
People using internet for gaming, entertainment from upper middle class
Multi-player online role-playing games platform and provider of various interactive information and entertainment in China
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Netease. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute