Netease SWOT Analysis, Competitors & USP
SWOT analysis of Netease analyses the brand by its strengths, weaknesses, opportunities & threats. In Netease SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Netease to benchmark its business & performance as compared to the competitors. Netease is one of the leading brands in the IT & Technology sector.
The table below lists the Netease SWOT (Strengths, Weaknesses, Opportunities, Threats), top Netease competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Netease Brand Analysis | |
|---|---|
| Parent Company |
NetEase.com, Inc |
| Category |
Computer Services |
| Sector | |
| Tagline/ Slogan |
People to the power |
| USP |
The attractive and efficient online gaming environment |
| Netease STP | |
| Segment |
Online gaming user, internet portal user , Wireless and WAS users |
| Target Group |
People using internet for gaming, entertainment from upper middle class |
| Positioning |
Multi-player online role-playing games platform and provider of various interactive information and entertainment in China |
| SWOT Analysis of Netease | |
| Netease Strengths |
Below are the Strengths in the SWOT Analysis of Netease: 1. Good financial strength and brand reputation 2. Large domestic market share for online gaming 3. Strong personnel and management support 4.Good marketing activities which have increased brand presence |
| Netease Weaknesses |
Here are the weaknesses in the Netease SWOT Analysis: 1. Chinese internet regulation 2. Mostly restricted to China and less global presence 3. Lagging in other areas of internet service expect for Online gaming |
| Netease Opportunities |
Following are the Opportunities in Netease SWOT Analysis: 1. Huge market for online gaming in China 2. Good technical, personnel and financial strength can be used in R&D to explore new opportunities 3. Few local players to compete with 4. Mobile application developers |
| Netease Threats |
The threats in the SWOT Analysis of Netease are as mentioned: 1. Increasing competition due to global players 2. Government intervention in the service, as main customer base is China 3. Constant change in preference of customers |
| Netease Competition | |
| Netease Competitors |
Below are the top 5 competitors of Netease: 1. Baidu 3. Fiserv 4. RenRen 5. Sohu |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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