Netease SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Netease analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Netease SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Netease to benchmark its business & performance as compared to the competitors and industry. As of 2020, Netease is one of the leading brands in the IT & Technology sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Netease competitors and includes Netease target market, segmentation, positioning & Unique Selling Proposition (USP).

Netease SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Netease Brand Analysis
Parent Company, Inc


Computer Services


IT & Technology

Tagline/ Slogan

People to the power


The attractive and efficient online gaming environment

Netease STP
Netease Segmentation

Online gaming user, internet portal user , Wireless and WAS users

Netease Target Market

People using internet for gaming, entertainment from upper middle class

Netease Positioning

Multi-player online role-playing games platform and provider of various interactive information and entertainment in China

Netease SWOT Analysis
Netease Strengths

Below are the Strengths in the SWOT Analysis of Netease:

1. Good financial strength and brand reputation

2. Large domestic market share for online gaming

3. Strong personnel and management support

4.Good marketing activities which have increased brand presence

Netease Weaknesses

Here are the weaknesses in the Netease SWOT Analysis:

1. Chinese internet regulation

2. Mostly restricted to China and less global presence

3. Lagging in other areas of internet service expect for Online gaming

Netease Opportunities

Following are the Opportunities in Netease SWOT Analysis:

1. Huge market for online gaming in China

2. Good technical, personnel and financial strength can be used in R&D to explore new opportunities

3. Few local players to compete with

4. Mobile application developers

Netease Threats

The threats in the SWOT Analysis of Netease are as mentioned:

1. Increasing competition due to global players

2. Government intervention in the service, as main customer base is China

3. Constant change in preference of customers

Netease Competition

Below are the top 5 Netease competitors:

1. Baidu

2.Tencent holdings

3. Fiserv

4. RenRen

5. Sohu

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Netease. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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